Take Dong 'e Ejiao as an example. In 2020, it has been promoting cultural heritage, realizing consumer demand, and promoting R&D innovation through digital transformation. In the marketing process, Dong 'e Ejiao focuses on providing customers with personalized products and services, building a new social retail platform of "Jiao Life", and realizing refined operation and product sales transformation. At the same time, the innovative "factory-to-customer" personalized customization project has further promoted customer experience and consumption.
In addition, with the deepening of digital marketing, the analysis of market and customer needs by big data is more accurate. Dong 'e Ejiao also takes this as a guide, and constantly promotes the transformation of traditional Chinese medicine classic prescriptions and hospital preparations into new drugs, the transformation of old Chinese medicine practitioners into new drugs, the cultivation of large varieties of traditional Chinese medicine and the expansion of new indications. In 2020, Dong 'e Ejiao successfully applied for 1 1 patent technology, in which the low-temperature VBD (vacuum belt drying) technology and the preparation method of collagen powder showed the technical advantages of Dong 'e Ejiao. Dong 'e Ejiao powder with these two technologies, together with new products such as Dong 'e Ejiao instant block, has also become the innovative direction of Ejiao industry.
In order to actively adapt to the change of consumption trend and keep up with the tide of digital transformation of traditional enterprises, Fang Huichuntang began to explore a new development model of "Internet plus Chinese medicine" as early as 20 10, which opened a new world of Chinese medicine. On 20 10, Fang Huichuntang established Fang Qingyi Health Industry, which became one of the early Chinese medicine enterprises that entered the e-commerce platform. In 20 17, Fang Huichuntang established Health Technology Co., Ltd., equipped with 28 sets of automation equipment, which truly realized the modernization, standardization, intensification and scale of product production process.
At present, Fang Huichuntang has made many new products such as chocolate-like black sesame balls, children's lollipops with hawthorn sauce and drinks with Sydney sauce through live broadcast, which has also become the highlight product of "Double 1 1" last year.
In addition to the above-mentioned enterprises, more and more enterprises have begun to accelerate transformation and upgrading with the help of digital technology and equipment. The industry expects that with the promotion of policies and industries, the digitalization of traditional Chinese medicine will be significantly improved, and the production and quality of enterprises will continue to develop in a more standardized direction.
However, it is worth noting that although digitalization provides a good opportunity for the industrialization of traditional Chinese medicine. However, due to the characteristics of Chinese medicine industry and the competition of western medicine industry, the digital transformation of Chinese medicine is also facing problems such as poor transformation effect and large investment. After all, the Chinese medicine industry includes many links such as planting, processing and circulation of Chinese medicine, and its transformation and development path has certain particularity. In addition, not all enterprises have the strength of digital transformation and promising development plans, so the overall digital transformation and development of Chinese medicine industry still has a long way to go.
Generally speaking, domestic Chinese medicine enterprises have fully realized the importance of digital transformation, or take the route of quality engineering, or use the digital integration of upstream and downstream industrial chains to enhance their competitiveness. With the promotion of a series of national policies, the Chinese medicine industry in China will continue to release greater potential in the digital transformation in the future. In this context, the industry predicts that Chinese medicine enterprises that complete internal process optimization ahead of schedule and improve operation and management efficiency will have greater advantages and possibilities in the future market competition.