First, attract clicks-eye-catching headlines
Four routines: 0 1 suspense title 02 interest title 03 plot/story title 04 emotional type title.
0 1 suspense title: use interesting words that are difficult to answer at the moment as the title, so that users can read the text because of surprise and conjecture. It is best to add sharp contrast or contrast.
Example: at the age of 3 1 year, her monthly income ranges from 5500 to 80000+. She said that your "money way" is hidden in this sideline.
Four formulas of suspense title:
~ Abnormal events+exclamations
Example: "It turns out that fruit can be cooked. . . 》
~ protagonist+anomaly
For example: "The girl has been working for less than a month, and the actual monthly income is 50,000.
~A phenomenon +B phenomenon+interrogative words
Example: "What's the difference between a person with a monthly salary of 3,000 yuan and a person with a monthly salary of 30,000 yuan?"
~ place/situation+modal particles
Example: "The biggest electricity thief in the family turned out to be it! 》
Interest-oriented title
Key points: time/money and other costs+benefits, benefits and benefits.
Example: "Easy money training camp after work, 30 days to learn about new social retail"
03 Drama/Story Title
Key points: dramatic, long enough, segmented, (creating contradictions, conflicts, contrasts)
Example: "The big boy made a sanitary towel, and the man struggled to express his love with it!" " Women are scrambling to show their love with it! 》
At the age of 22, he was fired by his boss and lived on the street. At the age of 43, he became the vice president of the top 500. He said he wanted to be promoted quickly, and he had to do it.
04 emotional type title
Words and sentences with clear attitude, strong sense of substitution and rich emotions
Your face is too dirty! This "network celebrity facial cleanser" will burst into a circle of friends and make you completely fall in love with washing your face within 60 seconds.
supplement
Three tips for headline writing: use numbers skillfully, put the main points first, and learn to rub hot spots.
Improve the title training skills: collect the titles of explosive articles, then disassemble the titles and establish your own title library.
Collect 65438+ million+explosive articles, see how their titles are written, and then build your own title library.
Tick off desire-reading interest
Two ways: 0 1 pain point/problem introduction method 02 story scene introduction
0 1 pain point/problem introduction method
By creating anxiety and fear, it in turn stimulates users.
Think about what users are anxious about.
Why are you anxious? Under what circumstances will you be anxious?
Give your users a reverse stimulus according to these questions.
When using this method, you should be clear about your user portrait and what kind of people you want to measure.
List the problem scenarios faced by users, and then generate interest in solutions.
Question-based scene introduction: "You should wear festive red clothes when you go home during the Spring Festival, but usually red clothes will be very rustic, so what can you do to make it festive and beautiful?"
02 Story Scene Introduction
(1) Common sentence pattern: How. . . . . . A story
For example: