Tik Tok's life cosmetics sample is true, but it is also fake. Tik Tok is a video social platform, and its commercial essence is traffic portal. It should have an advertising publishing platform equivalent to the provisions of the Advertising Law. According to the Tort Liability Law, it intentionally connives others to use the platform to sell, and it can also be considered that * * * is jointly and severally liable with the infringer. There is a phenomenon of selling fakes on social platforms like Tik Tok. Relevant state institutions need to strengthen supervision, follow up in time, and resolutely put an end to the proliferation of fake sales.