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How to market critical illness insurance?
1, customer-centric

Many agents still follow the old "routine" a few years ago when selling insurance, focusing on products and pursuing fast transactions. In the new era, in order to adapt to the new environment and the new needs of customers, we must adjust ourselves as soon as possible and push ourselves from an insurance sales to a wealth consultant. Under the new regulations, we evaluated more than a thousand critical illness insurance products, and screened out the ten best critical illness insurance products on the market. The new definition of serious illness ranking is announced! The first place is it!

Nowadays, customers want to choose and adapt the most suitable insurance products according to the specific situation of individuals and families. Shift the focus from quick closing to customer service.

2, the correct words

Correct conversation is the key to getting closer to customers and gaining their trust. In the past, I often talked about data, telling customers what the probability of a person getting a major disease in his life is. With the insertion of some cases, it is nothing more than a major disease, which leads to the whole family and individuals in trouble. Nowadays, the network resources are very developed, and those data customers can also see them online, but blindly talking about cases with poor sales often makes customers feel disgusted.

In fact, it is better to popularize the importance of critical illness insurance to customers and highlight the responsibility to families than to say many cases that are not sold well. Let customers understand that the configuration of critical illness insurance not only considers their own situation, but also blocks the huge losses caused by serious illness to families.

3. Participate in the insured amount design.

After the customer clearly wants to buy insurance, let the customer choose the insured amount and then sign the payment. This is also one of the common misunderstandings. In fact, you can participate in the insurance design of customers, because customers are unprofessional and don't know the principle of insurance design, and many customers will buy too much or too little insurance.

Minbaobao is a brand owned by Beijing Chemintao Technology Co., Ltd. Through the organic combination of service and technology, it provides one-to-one personalized insurance solutions and quality services throughout the life cycle for the new generation of families.