Introduction of pop Poster POP Poster-the abbreviation of English PointofPurchase, which is willing to be English "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. It can be called "the most intimate communicator." POPPOP is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

Characteristics and advantages of pop hand-painted advertisements;

I. Notice of new products

Almost all popular advertisements belong to advertisements for new products. When a new product is sold, it can attract consumers' attention and stimulate their desire to buy by cooperating with other mass media and using pop advertisements in the sales place.

Second, stimulate the purchasing consciousness.

Although manufacturers have widely publicized their own enterprises or products by various mass media, sometimes when consumers step into stores, they forget the advertising contents of other mass media. At this moment, the use of pop advertising for on-site display can arouse consumers' potential awareness, recall the goods again and promote the purchase action.

Third, change the sales staff.

Pop advertising has the reputation of "silent salesman" and "most loyal salesman".

The environment where pop advertisements are often used is a supermarket, which is an optional way to buy. In the supermarket, when consumers are at a loss to start with many commodities, an excellent pop advertisement placed around the commodities can faithfully and continuously provide consumers with commodity information, and can play a role in attracting consumers and urging them to purchase.

Fourth, create a sales atmosphere.

Using the strong colors, beautiful patterns, outstanding shapes, humorous actions and accurate and vivid advertising language of pop advertisements can create a strong sales atmosphere, attract consumers' attention and promote their impulse to buy.

In summer, cosmetics companies make Persistent organicpollutants from pictures of bodybuilding girls who are bronzed by the sun lying on the beach, and hang them in shops and cosmetics stores, so that consumers have a strong sense of season and realize that they also need to go to the beach to relax for a day, but they need to remember to bring cosmetics companies' skin care products to protect their skin.

Verb (abbreviation of verb) promotes corporate image.

Some domestic enterprises not only pay attention to improving the popularity of products, but also pay great attention to the publicity of corporate image. Pop advertising, like other advertisements, can establish and enhance the corporate image in the sales environment, and then maintain a good relationship with consumers.

Extended data

Brief introduction of advertisement

POP originated in the United States, and then prevailed in Japan and Taiwan Province Province of China. Because after the First World War, the global economy was generally depressed and the market was depressed, advertising fees became a big burden for manufacturers and buyers and sellers. Coupled with the mushrooming of supermarkets in the United States, under the consideration of rapid economic changes, stimulation and manpower, pop-style advertisements gradually captured other media.

Popular books and popular classes also came into being.

POP advertising is the best shortcut to promote sales in shopping malls. All advertisements and promotional materials used in shopping centers to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Although POP does not have the power of large-scale bombing like TV and newspapers, it is a media that can respond quickly to environmental changes. Because of its fast speed and rapid change, it has become one of the most effective means in commercial competition.

Reference source:

-Hand-painted pop music

How does the computer make pop poster pictures? How does the computer make pop poster pictures? Making pop manuscripts by computer is a kind of "hand-drawn" art through the graphic processing system on the computer. It is also called "sketch" and "hand-drawing", and it is also called "writing" or "small scale". When making pop posters, we should be good at finding all kinds of excellent pop poster works and their corresponding forms of expression, and innovate them and integrate them into the design. Poster design mainly shows an artistic appeal, giving people a strong visual impact, thus achieving the purpose of attracting people's attention. The main categories of pop advertising design pop poster design can be divided into: commodity promotion pop, public welfare promotion pop, holiday promotion pop and so on. Commodity promotion pop, public welfare promotion pop, holiday promotion pop, etc. In commodity marketing activities, pop advertising design has different forms, and its main types are: new product promotion pop, company promotion pop, new product discovery promotion pop, consumer activity pop, etc.