Jianye Group will adjust its organizational structure and optimize its staffing. With the arrival of the new year, the market has not improved. "Leading Brother" Jianye Group has started a substantial organizational optimization, and a large number of people may lose their jobs. Jianye Group will adjust its organizational structure and optimize its staffing.
Jianye Group will adjust its organizational structure and optimize its staffing 1 Since last year, a number of real estate enterprises have "moved their knives" to streamline their organizational structure, trying to reduce costs from the management side, focus on the main business and save expenses. The protagonist this time is the "One Brother" Jianye Group in Henan.
Cancel the regional company
On the evening of February 7th, Jianye Group announced a new round of organizational restructuring. The company changed from the original five-level management of "group-business group-region-city company-project" to the three-level management of "group-city company/professional company-project company".
This structural adjustment is only over a year since the last time. 202 1 1 Jianye group was exposed to have set up five regions in Henan province, namely eastern Henan, western Henan, southern Henan, northern Henan and central Henan, and set up five regional presidents to take charge of related business.
At that time, a person familiar with the matter revealed that the adjustment of Jianye Group was to further shrink and change the real estate sector, recycle management rights to various regions, and weaken city companies. Nowadays, in the new round of structural adjustment, the regional level and business groups are directly abolished, and the management rights are further concentrated in the group headquarters.
Previously, in order to better realize diversified development, Jianye Group had five business headquarters, namely Jianye Holding, Real Estate Group, Zhongyuan Jianye Group, New Life Group and You Zhu Group. In order to improve efficiency and reduce costs, these five headquarters will be merged into one group headquarters.
The headquarters of the merged new group has nine business centers: collaborative command center, investment and development center, product research and development center, customer service and marketing center, capital and finance center, asset and capital market center, brand culture center, comprehensive management center and audit and supervision center.
In addition, after the regional level is abolished, Jianye Group will set up new city companies and professional companies, which will be directly managed by the Group, while the adjusted city companies will directly manage the project companies.
Substantial structural adjustment is often accompanied by personnel optimization. A recent screenshot circulated on the Internet shows that the number of optimized schemes of Jianye Group is 65 1, and the optimization ratio reaches 6 1.2%.
In this case, a person close to Jianye Group told the reporter of International Finance News that "the version is not finalized".
It said that Jianye Group did formulate a version of the personnel optimization plan years ago, but the management adjusted the plan after the year, so the specific implementation and implementation have yet to be announced. "It is not clear how it will be implemented."
However, some insiders speculate that there may not be much difference in the final implementation of personnel optimization, but this optimization is mainly aimed at the headquarters level of the group and has nothing to do with subordinate municipal companies and project companies.
Why do you want to "move the knife"
Adjusting the organizational structure is nothing more than coping with the downward trend of the industry. Since 202 1, the real estate market has been turbulent, financing has been tightened, and profit margins have been further compressed. In the past, the extensive business model began to change to refinement.
According to the data of the same policy consulting and research department, according to incomplete statistics, only in 202 1 and 65438+February, there were large-scale real estate enterprises such as Country Garden, Poly Development, Xuhui Group, Shimao Development and Xincheng Holdings that adjusted their organizational structures.
June 5438 +2022 10. In order to shrink the "front line" and focus on the main business, COFCO integrated the related functions of the holding group headquarters with the real estate group headquarters; In the same month, Wanda Real Estate was also exposed to adjust regional companies, integrating the original four regions of East, West, South and North into two regions of South and North; Jianfa Real Estate also merged the original five regions into three clusters. ...
A person familiar with the matter admitted to the reporter of International Finance News that Jianye's organizational structure adjustment was actually considered for some time, and it was chosen to be announced after the Spring Festival, or to take care of employees' emotions.
In addition to the general trend of the industry, the "combination of waterlogging and epidemic" in Henan Province in the second half of last year was also an important factor to promote Jianye to "move the knife" to the organizational structure.
In July of 20021year, Henan suffered a rare rainstorm, with frequent disasters and repeated epidemics, and the sales data of the property market in the whole province fell sharply. In 20021year, the supply of commercial housing in Henan province was about 45.227 million square meters, down about 17.7% year-on-year, and the transaction volume was about 430130,000 square meters, down about 12.9% year-on-year.
According to the data of Ke Rui, the sales amount and sales area of the top 40 real estate enterprises in Henan Province decreased by about 15% and 16% respectively in 20021year compared with 2020, and the overall sales scale was greatly reduced.
Affected by floods and epidemics, many projects and formats of Jianye were affected. At that time, the company turned to the Henan provincial government for help, claiming that the direct economic loss caused by the disaster was 550 million yuan. If indirect losses such as sales and payment are included, the total loss will reach 5 billion yuan.
Last year, Jianye * * * achieved contract sales of 60 105 million yuan, down/kloc-0.2% year-on-year; The corresponding contracted sales area was 8 1.66 million square meters, down 8.2% year-on-year; The average selling price also decreased by 4.2% year-on-year to 7360 yuan.
In addition to Jianye, many local housing enterprises or foreign developers in Henan have also been greatly impacted.
Before the Spring Festival in 2022, many enterprises, including Xinhexin Group, Biyuan Group, Hanyu Group and Zhengzhou South China City, issued holiday notices, the length of which ranged from 3 to 4 months, and most of the employees' wages during this period were paid at the minimum wage in Zhengzhou, that is, 2,000 yuan per month.
Jianye Group will adjust its organizational structure and optimize its staffing. In the past 202 1 year, in addition to the pressure of regulation, Zhengzhou property market was also affected by the "July 20" rainstorm and several rounds of sudden outbreaks. Layoffs, salary cuts and salary extensions have become the norm. A Zhengzhou real estate planner wrote on a social platform last September: "I am very scared and often feel that a crisis is coming."
With the arrival of the new year, the market has not improved. "Leading Brother" Jianye Group has started a substantial organizational optimization, from five-level management to three-level management, and cancelled two-level business groups and large regions. Jianye Group said that in the process of transformation in the past few years, a number of professional companies of different levels and types have been established. Next, in line with the guiding ideology of "doing less, doing small and doing well", combined with the actual and future development needs of professional companies, we will sort out and adjust the professional companies.
Adjusting the structure means focusing on business and streamlining personnel, which is not necessarily a bad thing for enterprises, but shrinking bones and slimming will inevitably lead to layoffs, and a large number of people may be unemployed.
Jianye "slimmed down", and the optimization ratio of headquarters reached 6 1.2%.
According to the internal announcement of Jianye Group, the company will cancel the business group and regional level, that is, from the current five-level management of "group-business group-regional-municipal company-project" to the three-level management of "group-municipal company/professional company-project company".
Accordingly, the original business group headquarters was cancelled, and Jianye Holdings, Real Estate Group Headquarters, Zhongyuan Jianye Group Headquarters, New Life Group Headquarters and You Zhu Group Headquarters were merged into the new group headquarters. Cancel the regional level, set up new city companies and professional companies, which are directly managed by the group, and the adjusted city companies directly manage the project companies.
At the same time, the headquarters department was streamlined and merged, and nine business centers were established, including product research and development center, investment development center, fund and finance center. There are 32 departments and 26 groups under the nine centers. It is worth noting that the staffing of the nine business centers is 408-4 12, which is more than 650 people compared with the current 1063, and the optimization ratio is 6 1.2%.
According to the internal announcement of Jianye Group, except for the collaborative command center, all other centers have completed the drafting of the structure and preparation plan. However, an insider who didn't want to be named told Time Finance that the specific optimization list is not known yet. "The business group estimates that it is hesitant about the list of people to stay or stay. I hope to complete the adjustment as soon as possible and let everyone feel at ease. "
Another person familiar with the matter told Time Finance that Jianye Group has suspended layoffs at present. "Announcement is an internal personnel announcement, which has been leaked. We must first check the leakage of company secrets and then make adjustments. "
Wang Xin (not his real name), who has just joined Jianye for two months, told Time Finance that he received a notice of layoffs on February 9.
A senior real estate headhunter has a positive attitude towards the structural adjustment of Jianye Group. He believes that for regional housing enterprises such as Jianye Group, the five-level structure is too bloated and inefficient, and it is more reasonable to optimize to the third level. "Whether compared with head housing enterprises such as Poly and China Shipping, or compared with regional housing enterprises such as Binjiang, Jianye's structure and personnel are obviously too much, and it is not surprising that the adjustment is sooner or later."
The "TOP 100 of Human Capital Value of Housing Enterprises in China in 2020" published by Ke Rui shows that Poly Development, a central enterprise, and China Shipping Real Estate rank first and second respectively, and Binjiang Group, a housing enterprise in Hangzhou City, ranks third, with a human efficiency higher than 50 million/person, and Jianye Real Estate ranks 4 1.
Henan housing enterprises "grab" real estate people to find jobs in the south.
It is undeniable that this is a "self-help" of Jianye Group in the downturn of the industry.
Jianye Group was established in 1992. At present, it owns four listed companies: Jianye Real Estate, Youzhu Zhizao Technology, Jianye New Life and Zhongyuan Jianye. Its business covers real estate, intellectual property, science and technology, cultural tourism, commerce, hotels, agriculture, tourism, football, finance and other fields.
However, Jianye Real Estate has been deeply dependent on Henan market since it established "provincial strategy" and "five-level market linkage" among provinces, cities, counties and villages in 2002. Its 2020 annual report shows that Henan's sales contribution accounts for 99% of the company's sales. Among them, the contracted sales of Zhengzhou is 65.438+0.530 billion yuan, accounting for 22% of the total sales.
Dependence on a single market hides risks. On July 20, 20021year, Zhengzhou was hit by a rare rainstorm, which seriously affected the cultural tourism industry of Jianye real estate. The "Only Henan" Opera Cultural Tourism City, which invested 6 billion yuan, was closed for 45 days due to floods, epidemics and other reasons just after 45 days of operation. The football travel town of Jianye Group in Yingtaogou, Zhengzhou, is unlikely to be repaired after the disaster and can only be rebuilt.
In September of 20021year, a document that feudal industrial groups "asked for help" from the government was circulated on the Internet. Screenshots of relevant documents show that many real estate projects in Jianye are in a state of suspension or semi-suspension due to floods and epidemics, but they have to pay huge operating costs, and the related operating losses will reach 300 million yuan. At the same time, since July 20, its sales have declined, and its sales and payment have decreased by nearly 3 billion yuan compared with the original plan; Many construction sites stopped working, and accumulated various economic losses exceeded 5 billion yuan.
Since then, the property sales of Jianye Real Estate have been continuously affected. According to the monthly sales data of Jianye Real Estate, from July 20021year to June 20021year, except for the same sales situation in August, the sales volume and sales area in the other five months decreased year-on-year. Among them, sales in July decreased by 30.5% year-on-year, and contract sales in June decreased by 70.7 1% year-on-year.
However, this is not the dilemma of Jianye Real Estate. According to the relevant report of the Central Reference Institute, the 202 1 Zhengzhou real estate market is under heavy load due to the influence of policies, floods and epidemic situation, and the overall market is not good. In the first half of the year, the market was stable, and the first local auction ended in popularity. In the middle of the year, it was hit by floods and the epidemic rebounded. In the second half of the year, the market went down obviously, the land was dim, the transformation of the property market was poor, and the market was slowly repaired.
Under the dilemma, housing enterprises in Henan have "increased revenue and reduced expenditure". The above-mentioned housing planner said that in August, due to the epidemic, the salary was 60% off, reaching 4,000 yuan, which was delayed for several days. It is normal for the industry to reduce wages and default on wages.
At the end of 2002 1, several housing enterprises in Zhengzhou, Henan Province even laid off employees in the form of Spring Festival holiday, such as Biyuan Holdings' holiday from 2022/kloc-0 to April 30, 2022, and Hanyu Group's holiday from 2022/kloc-0 to April 0, 2022.
An on-the-job Henan real estate practitioner told Time Finance: "It's cruel to pay only the basic salary, because it's such a long holiday that employees are expected to leave their jobs automatically. Some colleagues I know have gone south to Shenzhen to look for jobs, and many have changed careers, started businesses, opened small shops or worked as new media. Although I have no unemployment risk for the time being, the industry and the region are not good, and it is quite boring to do it. "
As for the situation of Zhengzhou property market in 2022, Liang Dui, general manager of Zhengzhou Company of Zhongyiyuan, said that from the perspective of sales, the downward trend of Zhengzhou property market has not completely changed, the confidence of home ownership in the market is in the bottom repair period, and short-term market repair will take time. Just-needed products are still the main products in the market. It is expected that the main transaction area will be the main urban area, and the suburban market will be in a recovery period.
"From the perspective of land, it is expected that in 2022, the promotion of urban reform projects will be intensified to ensure the smooth landing of urban reform projects, and the amount of land in the open market will continue to increase, boosting the confidence of housing enterprises in land acquisition. From a policy point of view, the fine-tuning of real estate regulation and control policies is expected to be obvious, ensuring the normal release of reasonable housing demand and promoting the smooth operation of the real estate market is still the main direction of Zhengzhou real estate regulation and control. " Liang continued to ask for advice.
Jianye Group will adjust its organizational structure and optimize its staffing. In March 1 1, Jianye Group publicly responded that it was not in line with the facts.
"The objective situation is that Jianye Group is a large-scale comprehensive group company covering Jianye Real Estate Group, Zhongyuan Jianye Group, Jianye New Life Group, You Zhu Group and other professional companies. Recently, the plan about the structure and reporting of the suspected group center uploaded online is only the structural adjustment of the headquarters of the above five major groups, and it does not involve the whole Jianye Group. The content of the plan is not the final result, and the final result is still being carefully worked out. At the same time, based on the principle of retaining talents, being responsible to society and being responsible to employees, the future of the people involved will also be dominated by internal diversion. " People familiar with the matter said.
On February 6th, Jianye Group announced that it would change from five-level management to three-level management, cancel the two levels of division and region, and change the current five-level management from "Group-Division-Region-Municipal Company-Project" to "Group-Municipal Company/Professional Company-Project Company". The original business group headquarters will be abolished, and Jianye Holdings, Real Estate Group Headquarters, Zhongyuan Jianye Group Headquarters, New Life Group Headquarters and You Zhu Group Headquarters will be merged into a new group headquarters, and the five headquarters will be merged into one, which will usher in a great integration of personnel.
For structural adjustment, Jianye said that it is the external performance of "paying dividends to management" under the current situation. From the previous "five-level management" to the current "three-level management", the management level has been reduced; Integrate the headquarters centers of various business groups into 9 business centers and streamline the headquarters organization; Establish a city company; Reorganize and adjust professional companies. After the adjustment, not only the efficiency is maximized, but also the per capita energy efficiency is strengthened.
It is understood that in order to mobilize the enthusiasm of employees and enhance their sense of responsibility, Jianye will select "meritorious employees of Jianye Group" for all employees, and introduce the "enterprise partner" system to adapt to the current era of industry management bonus, encourage the team to break through growth, and realize employees' * * * creation, * * * responsibility and * * * enjoyment.
"In view of this structural adjustment, we not only openly selected some management positions in accordance with the principle of' openness, justice and fairness', but also supported a series of humanized measures, including setting up an' innovation and entrepreneurship incubation fund' instead of' one size fits all', and carried out warm system optimization to ease the pressure on personnel." People familiar with the matter said.