UR was established in 2006, with fast and luxurious fashion DNA as its management core. After more than ten years of growth, it has opened more than 200 stores in China and overseas. The product range includes women's wear, men's wear, children's wear and accessories. , a wide range. UR started the brand collectivization strategy, gradually launched the group's sub-brands and expanded the international fashion map, based in Singapore, entered the overseas markets such as Britain, the United States, France and Japan, and promoted brand internationalization. Extended data:

UR's first store in China officially opened in Guangzhou Jiazheng Square in 2006, and established brand stores in key cities such as Shanghai, Beijing, Guangzhou, Chengdu, Chongqing, Dalian and Jinan, with nearly 40 stores nationwide. UR cooperates with many well-known French design consulting companies to carry out design research and development to ensure fashion leadership and international style.