1. The logic behind high-priced yogurt: the pricing of high-priced yogurt is mainly based on the following aspects: a) raw material cost: high-quality raw materials and ingredients are usually expensive; B) Production technology: Some production processes may be complicated and require professional equipment and technology; C) Brand premium: Some well-known brands or high-end products may attract consumers by virtue of their popularity and uniqueness, so they charge higher prices.

2. Reasons for the explosion of yogurt: There are many reasons for the explosion of high-priced yogurt: a) Health trends: people pay more and more attention to healthy eating, and yogurt is popular because of its rich nutrients such as probiotics and protein; B) High quality and brand recognition: High-priced Mo yoghourt usually adopts high-quality raw materials and technology, and has good taste and quality, so it is favored by consumers; C) Social media marketing: Through social media promotion and influence marketing, Mo yoghourt spread rapidly among some people, increasing popularity and purchasing power of consumers.

To sum up, high-priced Mo yogurt has gained wide attention and consumers' love in the market for its high quality, healthy attributes and brand recognition.