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Aunt Shanghai belongs to Shanghai Zhen Jing Industrial Co., Ltd., the pioneer of five-grain tea. With the brand positioning of "fashionable tea from Shanghai", she focuses on providing young consumers with healthy, delicious and cheap new tea. Since 20 13 cross-border collocation of wuliang tea and tea first put forward the concept of wuliang tea, Auntie Shanghai innovatively introduced fruit yogurt into the tea track to create a series of wuliang fruit tea, constantly leading the innovation of wuliang tea and striving to convey the natural beauty of healthy grains.
Starting from Shanghai People's Square, Auntie Shanghai has continuously expanded to the whole country, and has now opened more than 4,000 stores in more than 300 cities across the country, becoming a strong leading brand in Tianjin, Shandong, Anhui, Hebei and other regions. On June 5438+065438+ 10, 2020, Auntie Shanghai received nearly 100 million yuan of Series A financing from Jiayu Fund, and is accelerating to corporate vision, which is "a hundred cities and thousands of stores, benefiting thousands of households", with the goal of becoming a respected century-old tea brand.
2065438+September 2009, the new IP symbol of Shanghai Ayi was born. A young "little aunt" dressed in elegant cheongsam, with orchid fingers up and a beauty mole, winked at customers with a straw, replacing the original image of aunt Shanghai, with both the accent of old Shanghai and the vitality of new Shanghai.