8 yuan's red bean matcha egg moon cake is 75g, and 7 yuan's palace peach crisp sugar water crystal sugar rose moon cake is 85g ... In Dongzhimen store of Daoxiang Village, an old Beijing store, the individually packaged Xiaoke moon cake sells well this year. The store said, "75 grams of moon cakes can sell thousands of pieces a day." After visiting Carrefour, CR Vanguard Supermarket, Daoxiang Village and Yili Food Store, we found that this year's moon cakes have become more "small, scattered and light".
Daoxiang Village sells moon cakes in bulk to reduce the weight, with 70% not exceeding 85g.
According to the product introduction published in official website of Beijing Daoxiang Village, there are ***2 1 kinds of moon cakes sold in bulk this year, two more than those in gift boxes. Except for the bagged "Laihong" and "Lailaibai", among other 19 kinds of moon cakes, the largest is 1 10g, and the smallest is 75g. Among them, there are 14 species below 85g (inclusive), accounting for 74%. The price of these individually packaged moon cakes ranges from 7 yuan to 14 yuan, and 1 1 species is below 10 yuan (inclusive).
According to the relevant person in charge of Daoxiang Village in Beijing, the sales of bulk moon cakes have been greatly improved this year. In addition to introducing some new flavors, the "slimming" of moon cakes is also a big reason. "This year, Daoxiang Village in Beijing adjusted the weight of moon cakes sold in bulk. At present, it includes five specifications: 45g, 75g, 85g, 100g, 1 10g. In addition to 65,438+065,438+00g of Beijing-style moon cakes and 65,438+000g of Yunnan-style moon cakes, 75g of new moon cakes of Fanmao Ginkgo and egg-moon baked matcha red beans were made this year. In previous years, Cantonese moon cakes were mainly 1 10g. This year, all six new flavors of Cantonese moon cakes were changed to 85g each. For example, new flavors such as cranberry, perilla, pine nut black hemp and high-fiber coconut milk appear directly in the slimming version. " After the weight adjustment, the price of moon cakes has also been lowered. Take the fragrant lotus seed cake as an example. Last year, when each tablet was 1 1 0g, the price was11yuan. After losing 85g this year, each tablet was changed to 10 yuan. "Bulk small moon cakes are more suitable for consumers to eat, and at the same time, it also avoids the waste caused by large moon cakes that can't be eaten at one time." In addition, this year, Daoxiang Village in Beijing also launched a slimming moon cake gift box, each box of 45g fruity moon cakes.
Yili sells moon cakes by the catty. A kilo can weigh 10 yuan.
In the flagship store of Yili Northbound Road, the reporter of Beiqing Daily saw various mini moon cakes on the counter, all of which were in bulk. According to the weight, per catty 17.8 yuan can be called 10. Taste has pineapple, peach, cantaloupe, sugar alcohol purple potato, sugar alcohol black hemp and so on. , and can also be mixed and weighed according to different tastes.
It is observed that the popularity of mini moon cakes is higher than that of ordinary bulk moon cakes. Consumers are mainly young people, and some parents choose for their children. "If the moon cakes are made smaller, we can taste different flavors, and it is quite affordable to weigh them by weight." Some consumers said.
"The sugar content and oil content of moon cakes are relatively high, and many customers report that one person can't finish it at one time. This kind of small moon cake can be eaten in a few mouthfuls, which is convenient for eating and preservation and is very popular among the public. " According to the relevant person in charge of Yili Food Factory, Yili launched 30 new moon cakes this year. Compared with last year, it not only increased the output of bulk moon cakes, but also added 6 mini moon cakes on the basis of 3 mini moon cakes launched last year. "The number of orders for mooncake gift boxes this year has decreased compared with last year. Considering the increasing demand of consumers for popularization, we have increased the production of bulk moon cakes. In addition, we also provide four gift boxes. Consumers can choose different flavors of bulk moon cakes, weigh them and put them into gift boxes. "
Small-package moon cakes have been surprisingly successful, with both output and sales increasing.
The shrinking of moon cakes has also attracted some young consumers. In CR Vanguard supermarket, Miss Guo, who was shopping in front of the mooncake booth, took a fancy to each mooncake with only 34 grams of ice skin. She told the reporter of Beiqing Daily: "I didn't particularly like eating moon cakes before, but I just saw that this moon cake was very small and had a novel taste. I'm going to buy some and try them. "
A person in charge of a moon cake production enterprise said that this year, from the perspective of consumers, the production enterprises have made many adjustments in the production of moon cakes. On the one hand, we are constantly testing all kinds of moon cakes with low sugar, low oil and lighter taste. On the other hand, we are making moon cakes smaller. For example, this year's moon cakes are individually packaged in bulk, each of which is only about 30 grams. "The purpose is to make moon cakes into snack products to facilitate consumers' daily consumption. We are very optimistic about this market. The output of small moon cakes this year has increased by 20% compared with last year. "
Indeed, relatively speaking, small moon cakes will attract consumers more.