People often think that when they are in school, they have a strong foundation in writing, and they can get started quickly and make more achievements. Those who are not good at writing at school and often fail to get grades are not suitable for this kind of part-time job, or even if they study, it is useless. This is the continuity mistake of copywriting, thinking that the foundation comes from childhood, not now.

Myth 2: Copywriting needs literary talent.

Another biggest misunderstanding is that people usually think that copywriting needs good literary talent. It's true that quoting classics and literary talent are one kind, but most of the articles that can be realized are not. To achieve copywriting, we must first understand who the audience is and whether they are willing to appreciate obscure articles. Especially the articles in the new media, no matter how gorgeous the literary talent is, can't compare with what Li Jiaqi said, Oh, buy, buy, buy!

Therefore, whether there is literary talent or not does not determine the quality of the copy. You can make the audience understand and talk to the audience like a dialogue, which is the key to determining the vitality of the article.

Learn more about copywriting skills, please pay attention to style copywriting.