Copy of company brochure 1 The greatest power in the world is thought (cover).
Zhengzhou Road Enterprise Management Consulting Co., Ltd.; Henan Guo Bin Team Automobile Travel Service Co., Ltd.; He' nan Tianyu travel planning co., ltd
Wealth and Culture Exhibition (Cover 2)
Wealth is a cultural angel. Only by understanding the cultural brilliance of wealth can we enter the developing golden road.
Development is the last word, scale is a hard task, and brand is a hard indicator.
The economic development of the Central Plains has entered an era of competing with each other, and the economic development of China has entered? Extreme? Time? Boxing champion? Times; Great development, rapid development, high starting point and high efficiency have become the first and only choice for future economic development.
Concept is the primary productive force, talent is the primary competitiveness, and mechanism is the primary development force.
Making money is a physical activity, a technical activity and an artistic activity.
The eternal theme of the first problem of enterprise management: development or development; Market market or market; Benefit benefit or benefit?
Fortune University Hall (Neiyi)
Management, production, learning, people's ideological exchange platform, image, brand, war wave communication stage, marketing, expanding Dharma base
Establish the image of public brand and show the ideological and cultural strength
Social stage, market, brand.
Central Plains Rise Strategy Forum
Entrepreneur wealth story club entrepreneur lecture hall
The way to win brand marketing in capital management forum
Corporate culture seminar: the creation of corporate film and television works
College Students Employment Forum Training Enterprise Internal Training Outward Bound Training
The road to entrepreneurship (books, DV) is compiled on the road.
Wealth Travel (Neil)
Explore the cultural concept of tourism wealth and create the value of tourism cultural wealth.
The essence of tourism management is management culture. Tourism is a combination of aesthetics, entertainment, art and culture.
A journey of wealth, a journey of thought, a hurricane of famous cars
Health, fitness, vacation, leisure, culture, entertainment and art tours
Junshan asked, saying easy; Cross the mountains and explore the inner country; The golden rooster announces the dawn, and the gods have an appointment.
Warm winter-Hainan; Cultural feast-Beijing; World China-Greater Shanghai; Home country-Hongkong, Macau and Taiwan Province
Interpretation of Dabie Mountain: One mountain is different from the north and the south, and one mountain begins with yin and yang; A mountain is a world, and a mountain is prosperous.
Happy Life (Part III)
Wisdom is the first creativity, mentality is the first happiness, and art is the first happiness.
Entrepreneur club
Entrepreneur Art Festival Entrepreneur Fitness Festival
Entrepreneur art stage
Entrepreneur Happy Family Culture and Art Festival
Corporate culture and art festival
National Fitness Games for Enterprise Employees
Entrepreneurs and artists gather at the Culture and Arts Festival.
Enterprise development achievement exhibition enterprise product exhibition
Famous figure planning decoration life
Friendship party (Part IV)
Let friendship work miracles because of meeting.
Film and television media (tourist bus), venue media (fortune exhibition), newspaper media "enterprise home", website media (Zhongyuan automobile travel network, learning on the road network, etc. )
One newspaper, one publication, one museum, one video and three websites jointly spread the three-dimensional raiders' special publicity planning, and produced and played special propaganda films, directly facing the end target customers and creating greater and better social and economic benefits.
Friendship culture and art festival, grand party of entrepreneurs' Federation
Corporate Culture Gala Corporate Newspaper Editorial Gala Friendship Culture and Art Festival
Liaison officers of entrepreneurs' federation gather at the Friendship Culture and Art Festival.
Henan automobile tourism comprehensive strength first brand Zhongyuan only professional automobile tourism service website.
Enterprise news
It is my greatest honor to meet you by chance!
Fate serving you is my greatest happiness!
Your happiness is the greatest happiness!
Once we meet, friendship will always accompany us! Shaking hands is always a friend!
Provide personalized and performance-oriented lecture forum training, and provide effective learning services for enterprise development and marketing.
Choosing a partner who is greater than hard work determines achievement (back cover)
The president's ideological storm broke out the brilliant vitality of productive forces and enjoyed happiness.
Telephone website
address
Copy of company brochure 2 1, soaring
Jet-Leiben limit
Ambitious people need a wide range of fields to show their talents.
All kinds of frost fight for freedom.
You fly like an eagle.
face
The wind has changed.
A competitive business sea
You will inevitably feel
uncontrollability
Hollette advertisement
Navigation for you
help you
Easily and freely
Aoxiang Shanghai
2. Performance articles
Product integration marketing communication planning? Zhao Jun went back to his hometown in Ili to send his true feelings? Large-scale public relations activities
Plan Yili ice cream to enter Wuhan and Northeast market.
It is planned that Yili ice cream will become the only licensed product of Atlanta Centennial Olympic Games.
Planning? What's the audience's favorite program in the 98 Yili Cup Spring Festival Evening? activity
With what? Bitter pursuit of sweet enjoyment? The marketing plan of Yili bitter coffee has set off a miracle that bitter coffee sells 370 million a year.
Successful planning of Mengniu dairy industry? Please come to our grassland? Public relations activities, rapid promotion of series products.
Planning? Cheer for Inner Mongolia? Improve Mengniu's reputation
With what? Five reasons for choosing Mengniu? Thematic advertising planning has enhanced the reputation and loyalty of Mengniu Dairy.
Planning? Mengniu teaches you to learn idioms? 、? Mengniu teaches you the past and the present? Wait for a series of activities.
Planning Mengniu Olympic donation10 million yuan for large-scale public relations activities.
Our solid and real experience in dairy advertising has made us known as the phoenix tree of dairy industry.
We have cooperated with many industry leaders, including Yili Group Mengniu Dairy Mengxing Dairy Green Le Er Dairy Saiyuan Dairy Xidake Dairy Xilingol Dairy Cowherd Dairy Knight Dairy and so on.
Special topics on the image of China Unicom
Advertising production of Beijing Tongrentang series orthopedic skin drugs
Case planning of Wuhan Jianmin Manganning
The whole case planning for the promotion of Ordos licorice wine and golden camel wine
Furuimeng Medicine Overall Advertising Planning and Corporate Image Planning
Zhaojun cashmere advertising case
Ji' nan longteng Shi Sheng leather industry image planning
Image planning of Shenzhen Kuaiyigou Logistics Co., Ltd.
Corporate image design (CIS? 6)
Hong kong zhouquan intelligent
Lvleer group
Saiyuan dairy industry
Mingle dairy industry
Shenzhen Peng Da real estate
Kuaiyibu logistics
Runkun industry
April Yun Si
Shenzhen dongfang time business division
Bier electronic
Lan yi glasses
Sunshine printing
Happy holiday fast food
Wuhan Sanjin
Shi Tian clothes
Tiantong biochemical
Yikesai mineral water
Hong Kong Ma Di Sanitary Bathroom
Yijiu weaving
Dongfang Luqiao
Film and television advertising production
Tongrentang series products
Wuhan Jianmin Manganning
Nei Mongol Fu Rui pharmacy
Mengniu Dairy Image Articles and Series Products
Yili Group Image Articles and Series Products
Yikesai mineral water
Special topics on the image of China Unicom
Ordos wine industry
Salin Mongolia naijiu
Guangzhou Tianhe keda seamless freckle removing cream
Chongqing Keyan Slim Essence Advertising Special Topics
3. Picture article
The eagle spreads its wings and hates the sky.
Outside the cloud nine, stay away from Wan Li.
Aim high.
Because the sky is the eagle's freedom
Walker, proud of the first place.
The first step is always to move forward.
Eager to surpass
Fly with wings
Hollette.
Hollett
Fantasy flying
my heart will go on
Step 4 locate the article
? Wine is not afraid of the deep alley? The days are gone forever. Every commodity needs an appropriate advertisement. What to promote, how to promote it.
This is crucial. We believe that the key to advertising lies in accurate advertising positioning, just as shooting and framing directly affect the shooting effect. Accurate advertising positioning can make the market prospect of products better!
Step 5 locate the article
① Accurate market positioning.
② Are you shining in the bright starry sky?
6. Achievements
Wonderful pen gives birth to flowers to describe a better tomorrow!
7. Achievements
By me, the world is vast.
Sincere cooperation * * * to create brilliance.
8. Print advertisements
Internal vitality, coupled with a distinctive image, can produce a strong visual impact and touch the heartstrings of target consumers.
Print advertising is like a catalyst added to a chemical reaction, which can accelerate the reaction and publicize the reaction, thus maximizing the market benefit of the product.
9. Logo design
Logo not only has the leading power to mobilize all visual design elements, but also is the core to unify all visual design elements. More importantly, logo is the unity of enterprise and brand in the eyes of consumers, which embodies the characteristics of enterprises and the external image of goods.
Logo is the most important tool in brand building and brand communication. It is also the forerunner of brand visual recognition, brand personality strengthening, brand image, corporate image and corporate culture, and the soul of the whole brand image system, corporate image and corporate culture.
Brand image strategy is one of the important means for enterprises to seek development, create competitive advantages and market effects, and symbols are the most important in brand image. If the quality and service of products constitute the connotation of the brand, then the novel and unique logo image is more helpful to expand its extension space. In fact, as a specific symbol, logo is the combination and concentration of corporate image, corporate characteristics, reputation and corporate culture.
10, cooperation
Communication starts from the heart. Advertising planning is a kind of creative art, which needs the continuous fit between customers and advertising companies from communication, heart-to-heart to blending.
Cooperation is based on sincerity. Cooperation is for better development. Advertising companies should sincerely and wholeheartedly serve customers with superb professional ability, and strive to bring maximum benefits to customers.
1 1, cooperative article
Cooperate happily and enjoy happiness.
12, packaging design
Product packaging is a key factor affecting product sales. Is the product good? Inner beauty? , and then give it? External beauty? Only in this way can the products have vitality and sales power.
13, film and television communication
If film and television advertisements want to produce good communication effects, they must be positioned accurately and creatively. Accurate expression is to find a suitable expression for advertising positioning and advertising creativity, and the advertising information to be disseminated can produce good communication effect and touch the heartstrings of target consumers.
14, creative article
Concepts can be forward-looking, instructive and macroscopic, but when it comes to creative expression, there must be something tangible. Can it be done? Small redundancy? , we should use the concrete and vivid details found in enterprises and products to reflect the connotation of the concept.
15, creative article
The stage is as big as the heart.
16, service article
Do we abide by it? All for the customers? Service principle. Everything we do is for customers, trying to bring the greatest benefits to customers and make them truly satisfied.
It's not big for customers.
Do it, not because the customer is small; Worry about customers first, then enjoy customers.
17, service article
Our client, I only care about you.
18, Fengsan
(1) A: Are you kidding? The market competition is so fierce that you are still so relaxed.
B: Hehe? Haha?
Effective advertising is in the bag.
(2) Come on! Come on!
Beyond one, another?
Come on! Come on!
Only by constantly surpassing can we succeed!
Copy of company brochure 3 i. Opening remarks
Life? Land of mutation
We live in a moderns that opens a new history for mankind. ? land
How this land settled in time,
How this river flows through the unknown history, and what kind of scenes these shoes witnessed, even the sentimental scenery, even the smile in shopping malls, and even the freehand brushwork in life, are the most vivid expressions.
We believe that good planning rooted in life memory is full of life breath everywhere.
The lamp has been changed many times, and the words written by that pen have been printed in various ways.
That notebook, I always carry it with me, just to record it at any time. With all the impressions and thoughts on life, we believe that only by constantly understanding life can we really impress the public.
When there is no noise of childhood in the yard, when there is no sound of pots and pans in the kitchen, and when the hand-in-hand figure is lost at dusk, no matter how gorgeous the words are, they can't hide the pallor and emptiness.
We believe that still life needs to be activated, and good planning is the right key. People who help build houses create success (still water, a stone stirs up a thousand waves)
Foundation precedes construction, thought precedes content, and product precedes packaging.
Second, the company profile
Life? plan
Name:? Real estate planning agency co., ltd. English abbreviation: birthday: native place: contact station:
Professional expertise:? I am committed to real estate market research, product development, marketing, investment planning, brand planning and other businesses. It is a professional, efficient and innovative professional real estate planning and marketing company, which provides integrated terminal solutions and overall marketing projects by means of systematic integration of real estate planning and real estate marketing to realize the value-added of real estate. In order to achieve the same development with developers and markets? Win three? Situation.
Four. Inside the company
we? people-oriented
Elephants are invisible? Laozi
The land has witnessed life, experienced wind and rain, experienced peace and harmony, experienced earth shaking, experienced silence and warmth, and there is only that oblique light in the vicissitudes of life.
Constantly sprinkled in mountains and rivers, sprinkled in your life and mine.
Time to record life, you can spend it at home, or you can watch the fallen flowers idly, or you can work tirelessly, only with the changing leaders.
The footsteps of persistent pursuit are clear and firm.
CEO:？ sir
See the true state of life in the calm wind, and know the true nature of body and mind in the faint taste and sound.
As? The first generation of urban real estate practitioners, personal experience? The rise and twists of the city's real estate market,
No silk, no bamboo, no smoke, no tea,
He holds up a sky for us, he watches us grow tenderly, he points out the crux of the problem keenly, he talks about life and art in Kan Kan, and he is also a teacher and friend.
What, professional real estate planning?
? Sir? City University? Graduated from City University with the title of engineer. Personal experience part ~ ~ ~
Verb (abbreviation of verb) department structure
If the Tao is not alone, there must be neighbors? Laozi
Business development department
Listen to all directions, look at all directions, and never miss an opportunity to explore the territory. The Business Development Department implements various business management policies, conducts business development and coordination activities from time to time, coordinates and handles public relations with various functional departments and related institutions, establishes a good external development environment for the company, extensively seeks business cooperation and development opportunities, and directly conducts industry coordination and management, initial business negotiation and distribution, conditional support, contract review and filing.
Market research and exhibition department
Know yourself and know yourself, and you will win every battle. (? Grandson)
The market research and development department systematically collects, sorts out, records and analyzes relevant market information with real estate as the specific object, so as to study and forecast the real estate market, and provide reference and suggestions for decision makers to understand the changing trend of the real estate market, formulate project planning, marketing plan and formulate business strategy.
Main functions: economic basic data analysis, project plot research, investment feasibility study, development profit analysis, macro-market environment research, market situation in specific locations, competitors' advantages and disadvantages analysis, product positioning construction, customer hierarchy analysis and product pricing suggestions.
sales department
What is tangible is skill, and what is intangible is realm.
The sales department is a bridge between the company and customers and a direct profit channel. In addition to the pure relationship between service providers and customers, there is also a feeling of mutual trust and recognition. In addition to setting sales targets and operating systems, we should also try our best to make corresponding efforts for the team's organic and good development environment.
Through the scientific and objective statistical analysis of project sales, publicity investment and sales situation, it provides suggestions and references for the work of relevant departments, issues advertisements and planned sales suggestions, and issues relevant sales summaries and planned adjustment suggestions on a monthly basis in combination with planning and promotion.
Main functions: sales strategy formulation, pricing strategy formulation, administrative work formulation, business personnel training, on-site sales training,
Sales control and operation of the whole case, on-site business execution, promotion operation execution and contract signing operation.
Planning department
In the process of strategizing, the winner is thousands of miles away. (? Liu bang)
The planning department relies on the comprehensive strength of the company's case marketing, even if it studies the consumer psychology, grasps the current trend, excavates the highlights and shortcomings of the case, and analyzes the comparative advantages of the competing real estate in the same period, so that the marketing promotion of the real estate can be improved. People have no me, people have me, and people are superior. Advantages, to maximize product profits and brand effects, so as to achieve good conventional effects and social effects.
Main functions: marketing strategy formulation, planning direction finalization, public relations activity strategy, promotion activity strategy, project selling point refining, advertising trend formulation, advertising copy creation, production and release of various publicity props, image-building scheme, case image packaging, LOGO design, VI application design, media delivery strategy, media appeal strategy and scheduled media layout.
Planning department
The market is changing rapidly and dazzling. Only by looking at the overall situation can we move step by step.
Accurately grasp the planning and design concept and specific design requirements, and provide market-oriented product planning suggestions for developers; The planning grade of products is clearly positioned, which creates a good market selling point for the smooth development of marketing planning in the future, and carries out high-end innovation on this basis.
Main functions: overall planning layout, thematic planning suggestions, and image feature drafting. Design suggestions, atrium landscape planning suggestions, building materials supporting facilities suggestions, Xing Tao planning suggestions. 3D computer perspective, regional model making, model house design, sales office packaging.
Electronic commerce department
Sharp tools can do a good job. (? The Analects of Confucius)
Seize the market opportunity, grasp the advantages of information technology, collect and analyze the frontier related information of various industries, comprehensively integrate and utilize various internal and external resources, enhance the company's core competitiveness, provide basis for leadership decision-making, provide services for front-line sales departments, and optimize services for products and customers.
Finance Department
The purpose of detailed finance is to avoid extravagance and waste, allocate reasonably and ensure everything is ready.
According to the relevant investment plan and project progress plan in the company's business plan, be responsible for compiling the corresponding fund demand forecast plan and various financial budget plans to meet the needs of the company's operating funds and investment costs, allocate the dispatching funds most reasonably and actively raise funds. Implement the reward and punishment mechanism of the company to ensure the normal operation of the company's funds.
Administrative personnel department
Combine rigidity and softness, move and be clear, and lightning and chapter. (? Yijing)
Provide services for the effective construction of the company's business, management and image, exercise the functions and powers of logistics management, formulate, inspect, supervise and implement the company's various management systems, and arrange the work instructions of superiors. Implement the management, training, assessment and appraisal of all links in the whole process of personnel work, establish a database of personnel files, and implement personnel appointment, removal, transfer and labor wage management. We, fearless? Confident,
That confidence comes from hard work and sweat.
Countless days of hard work have created? Professional!
Not just slogans. Action determines everything, not just ideals. Thought determines everything, not just concepts. Quality is everything, not a little. We choose everything.
Case display of intransitive verbs
Classic? lasting
Classic is a classic temperament that is implicit but not revealed, and it is a meaningful realm.
Classics, originated from life but higher than life, are the pursuit of classics, inheritance, refinement and sublimation.
Introduction to the work:
0 1 project introduction
Property Address: Property Type: Sales Address: Sales Phone: Property Overview:
It consists of small high-rise buildings and townhouses, with a total construction area of about 654.38+0.2 million square meters. Villa and small high-rise buildings are paddle management. ? Group development, architectural design of Southern Architectural Design Institute, landscape design of Jacques main park in Singapore.
? History? Is it? Status quo? The most profound interpretation
With the upgrading of competition in the real estate marketing industry, the competition for product upgrading or homogenization is becoming more and more fierce. Has the development company used it in project sales? Marketing planning? This one? Sharp weapon? Strengthening the market competitiveness of its products has also pushed the real estate marketing planning industry to an unprecedented wave of wind knives.
How to keep the marketing planning of the project from falling into? Empty concept hype? Among them? Marketing planners must develop their product planning ideas in a deeper direction. So, a planning model that is more human, emotional, inflammatory and memorable than before? With what? Culture and emotion? As a breakthrough, the planning model came quietly in the fierce collision of this series of distress and annoyance. ? Is the water still light? Our marketing plan came into being under this background.
Cultural marketing, emotional marketing, self-centered.
Will this happen? Ecological environment? Concept? Riverview residence? Theme and? Old town? Urban culture? 、? Urban history? Interwoven, living in a virtual late Qing Dynasty? Based on a story about the rise and fall of aristocrats in Jiangkou, this paper traces and reproduces this historical humanistic culture and complex, indirectly shows the historical position, value and significance of ecology and humanities in Xiaosanjiangkou from the side, and impresses and evokes * * * with people's deep memories or complex, which is a breakthrough in marketing planning and creativity of this case and builds a bridge between products and customers.
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