GR 10K was established four years ago and has been cooperating with fabric companies such as Gore-Tex, Klopman and 3M. After the trend of "carrying goods" passed, the "main line support" behind it for nearly a hundred years and its own temperament in operation today really returned to "GR 10K".
With the products brought by icon and bloggers,
GR 10K Due to the "blue jacket",
Items with high market prices are not in the circle:
Last year, TS shared a "Regenerated Wool Polar Fleece Coat" in the snapshot, which was a joint series of Slam Jam x GR 10K that had not been released at that time.
This joint series uses three common and frequently worn items to "subvert" the design, hoping to "reverse the brand's obedience to consumer behavior";
Interestingly, hats and T-shirts with more "subversive" designs are still on sale today, while the ts fleece with less "subversive" design is sold out all over the network.
Until last year, Barry took a photo of his upper body with needle-green pants to show the possibility of color matching, which attracted Korean players such as Wook to follow suit.
Later, Korean bloggers, led by Wook, "brought the goods" out of this blue jacket. The bright blue and extremely simple tailoring have attracted the attention of many players.
While the quantity of goods is gradually decreasing, the price is also soaring. At present, the market price of a fish is around 7k.
In addition to icon and Korean bloggers, many Japanese players have also paid attention to GR 10K, and GR 10K has more diverse item choices.
Pants, jackets, etc. They are all in their selection, and the "white jacket" that combines minimalist style with practical style through overlapping is now in a "priceless" sold-out state.
GR 10K has successfully opened the Asian market during this period, and there are not a few domestic players, but the "attention" of Chinese, Japanese and Korean players to GR 10K is different.
Favored by the "Asian market",
The focus of Chinese, Japanese and Korean players,
And discuss the differences:
"Practicality" and "minimalism" are the key points praised by Japanese players for GR10K. When introducing GR 10K, Japanese bloggers said:
"GR 10K single product, like a dress with" blank space ",is also endorsed by many Japanese players;
Its durable fabrics similar to Gore-Tex, Kevlar and other outdoor types meet the "practical clothing needs" of Japanese players. In addition, Japanese players also believe that:
"The design style of G 10K is like being endowed with Italian culture, more like the street style of Europeans, and more real than the' deliberately created street style' of some fashion brands."
And most Korean players, the focus of buying GR 10K, mainly on "color";
The blue jacket mentioned above is like a "must-have" item for Korean players, and the orange jacket and dark yellow pants of GR 10K have also become their focus.
Domestic attention to GR 10K has increased in recent years, but players are more concerned about "Vbie" and "similar brands". On the resale platform, many sellers focus on Kiko and Maison Margiela in the publicity of GR10K.
For example, Gore-Tex zipper pants, the drooping feeling of pants, the functional feeling of outdoor pants, and the "familiar" belt and double zipper design on the side of pants make their prices rise to about 3k-4k;
No matter at home or abroad, the evaluation of GR 10K is positive, but GR 10K should not be remembered only by keywords such as "flat body".
As a brand that can be launched on the platform of SSENSE in the first season, you should know more about the "background" and "behavior" of the brand besides high-grade fabrics and strong practical minimalist style.
GR 10K 2 1AW
Brands seem to be "born at will".
And "a hundred years of history",
GR 10K should know more:
GR 10K, as a branch of Alfredo Grassi SPA (hereinafter referred to as GRASSI), was established on 20 17, and GR 10000 is called "Grassi 10000". It took several years to become active under the name of GR 10K.
And Gracie started in Italy with 1925. In the early days, it was a small workshop for producing textiles. It was not until 1934 that ready-made clothes were made because of a "mistake".
That year, the cloth provided by Gracie for the army was rejected by the army. Faced with a large number of returns, founder Alfredo Grassi thought: Why not use these fabrics to make ready-made clothes?
Glass began to set up a fabric research department within the company and actively cooperated with other excellent fabric companies. In 20 17, Ann Gracie, who took over the family business, also had the idea of "why not make them into fashionable clothes" in the face of "producing surplus cloth".
Ann took out a sweater in the file of Gracie warehouse, and the article number was 10000( 10K), so it was simply the brand name.
This name also implies the "history" of the main line and the "experience" of clothing production. Therefore, many GR 10K clothing fabrics are professional with Grassi. In GR 10K official website, you can see the fabrics used by GR 10K:
Klopman flame retardant fabric, Gore-Tex windproof and waterproof fabric, Kevlar impact resistant fabric and 3M reflective fabric are also commonly used fabrics in Grassi.
Many Gracie files became the source of 18 series GR 10K;
While maintaining the number of Glass files, it has also been revised and improved. This sweater with the number 10000 was found by Ann Gracie at that time.
In an interview, Ann Glass also said that they borrowed the minimalist aesthetics of Calvin Klein and Prada in the 1990s.
GR 10K 2 1AW
There is also a comment on GR 10K in the industry, which is to discuss the possibility of "new tooling" that Kiko Kostadinov once emphasized, that is, the possibility of "blue-collar clothing" and a "new military uniform".
And such exploration may also make GR 10K more worth looking forward to.
GR 10K 2 1SS
Now and the future,
Fabric and Stubborn "Sustainability"
It is the more attractive temperament of GR 10K:
GR 10K 2 1SS
GR 10K also inherited the "environmental protection" concept of the main line Glass. As mentioned above, the original intention of brand design is to "use surplus fabrics";
The "sustainability" of GR 10K comes from Grassi's ready-made clothes. At that time, because the audience was the army, firefighters and other people, Grass had no ready-made clothes purchase channels, so it was difficult for individuals to buy them. He just circulated some ready-made clothes in the second-hand market.
For example, this 2002 worker's uniform has been used for a long time, but less fabric is worn. The "practicality" of high-quality fabrics ensures that they can be worn repeatedly.
This point is also inherited by GR 10K, which continues the concept of "sustainable wear" in color and design, and takes "color system that can be worn for a long time" as the main tone, improving the possibility of repeated wear;
Looking at its future, GR 10K in the 2 1 Spring, Summer, Autumn and Winter series announced in advance that it will cooperate with the emerging Italian leather brand turenere;
Touraine x GR 10K
Most of the cooperation is aimed at "storage accessories". Turenere focuses on the detailed design and the improvement direction of leather products, which coincides with the design concept of GR 10K, and the two sides have also reached a long-term cooperation;
After talking with GR 10K by email, we know that AW2 1 series will be exposed in July this year, and SS2 1 series will also be released in the near future.