Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!

The first step of the general process of hand-drawn POP production: collect the content related to activities or products.

Step 2: Refine the title and simplify the text.

Step 3: Choose a suitable layout.

Step 4: Choose the right color scheme.

Step 5: Select relevant illustrations.

Step 6: Make POP according to the format requirements.

Tips for making hand-painted POP Practice hand-painted POP orthography or movable type.

Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Master several common font decoration methods.

The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Pay attention to typesetting layout

The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:

Title, illustration and text each occupy about 1/3 of the poster area.

The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )

Leave the four sides of the poster blank.

This is also called the outside of the POP poster? Leave the gas? If you don't take a breath, the content of the poster will be pushed in all directions, making people feel suffocated and sultry. The specific width of the blank will vary according to the size of the poster, 2 (530cm? 760 cm) The four sides of POP paper need to leave 3 ~ 5 cm blank; 4 open (390cm? 543cm) size POP needs to leave 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

Line spacing is greater than word spacing.

As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.

You can't have too many colors and you can't mix them.

A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. To this end, the author suggests that the title text can be 1~3 colors, and the text is mainly in one color (that is, write it down with a pen), and the key content (such as? Send? Price, date) can be written in another color.

The choice of illustrations should be related to the product.

For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.

Activity poster making

Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.

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