Mid-Autumn Festival is a traditional folk festival of Han nationality and ethnic minorities. As early as the Three Dynasties, China had the custom of "Twilight in Autumn". The moon at night is to worship the moon god. In the Zhou Dynasty, every Mid-Autumn Festival night, activities to welcome the cold and offer sacrifices to the moon were held. In the Tang Dynasty, it was quite popular to enjoy and play with the moon in the Mid-Autumn Festival. In the Southern Song Dynasty, people gave each other moon cakes as a symbol of reunion. There are activities such as enjoying the moon and visiting the lake in the evening. Since the Ming and Qing Dynasties, the custom of Mid-Autumn Festival has become more popular. Many places have formed the custom of burning incense, planting Mid-Autumn trees, lighting tower lanterns, putting sky lanterns and walking on the moon. Dragon dancing and other special customs. Nowadays, the custom of playing under the moon is rare. However, feasting and enjoying the moon are still very popular. People drink alcohol in the middle of the moon to celebrate a better life, or wish their distant relatives health and happiness and spend a good time with their families. String 9
In ancient times, there were sacrifices to the moon and Yue Bai. Put up a big incense table, with moon cakes, watermelons, apples, pears, grapes and other sacrifices, among which moon cakes and watermelons are absolutely indispensable. Watermelons are also cut into lotus shapes. Under the moon, the moon god is placed in that place of the moon, and the red candle burns high. The whole family takes turns in Yue Bai, and then the housewife cuts the reunion moon cakes. The chopping people count the number of people in the family in advance, and they can't chop more or less. The connection between moon cakes and Mid-Autumn Festival was in the Ming Dynasty. According to relevant information, there was a kind of mooncake filled with fruit in Beijing at that time. People made mooncakes for their own use during the Mid-Autumn Festival, and they could also be given to relatives and friends as gifts to express reunion and congratulations. At that time, moon cakes were irregular in size and shape, with great differences and special names. For example, in the Mid-Autumn Festival in Jiexian County, Shanxi Province, local people have the custom of having their families sit around and eat reunion moon cakes. They make many moon cakes, which are also very interesting, such as crescent moon cakes for men, gourd moon cakes for women, and moon cakes such as "Monkey King" and "Male Prostitute" specially prepared for children. Many names, and so on.
There are many customs and forms of Mid-Autumn Festival, but all of them are entrusted with people's infinite love for life and yearning for a better life. Mid-Autumn Festival has always been regarded as the most humane and poetic festival. Some people say that the Mid-Autumn Festival will certainly be even more deeply missed whenever the festive season is full of homesickness, especially when the moon is high.
Speaking of Mid-Autumn Festival, many different legends and fairy tales have been circulated among the people, including the story of moths fighting the fire, the moon cake uprising of Zhu Yuanzhang and the trip to the Moon Palace of Emperor Tang Ming. Of course, the most familiar story is that moths put out the fire, and the moths stole her husband's elixir and flew to the moon palace. There are also many stories. In earlier records, the moth stole the elixir and became a toad called Luna. After the moth ran to the moon, she lived in the Moon Palace, which is actually a very remote place, except for a tree and a rabbit. This is the Mid-Autumn Festival.
How to make an event poster How to make an event poster
How to make event posters? Taobao's career must be inseparable from pictures. From the moment the buyer enters the store, it is natural to react to our home screen poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao must understand when opening a store.
Color matching
And copywriting applications.
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted by color or distinguished by font size. Copywriting is also divided into main copy and auxiliary copy. The main text is generally more prominent than the auxiliary text, and some other English or auxiliary texts can be properly matched to make the page more beautiful. In color matching, colors can't interfere with commodities, but can be clearly defined, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with the basic understanding of color.
Here's a hint for everyone. Many friends have basic knowledge of color.
Miss. Du (surname)
There are many in the world. Needless to say, in fact, in PS, there is a roulette wheel with color matching. You can find the window extension function-Kuler, which is the color roulette wheel, in the menu bar at the top of PS. The following is a simple screenshot explaining the recommended combination:
As shown in the figure, each picture matched with the color wheel is the result of the overall color matching of the color wheel, so that you don't have to worry about how to match the colors.
Second, the composition techniques of common Taobao shop poster design
In fact, any poster, we have to think about the layout, where we should make a product or copy, and then determine the structural positioning, layout planning, search materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know five skills.
1. Create a poster atmosphere through festivals.
Planning holiday posters in advance, using the festive atmosphere to design, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and elements can include Santa Claus, gifts, deer and so on. , the main color can be red. At the same time, you can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc., and design them according to the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the design of the scene poster looks very atmospheric and artistic. Simply deal with the background and show it in copywriting. A good poster, in which the copy accounts for 30%, is a scene poster copy.
Collection type
This is very important. You must blend into the scene to make it look atmospheric.
3. Create a poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing bad. For example, our theme is
high summer
Then what can be related to the theme is the artistic conception of blue sky, summer, green leaves, flowers and plants, coolness and outing. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the coordination of color blocks is
Flat design
A technique, but also an instant popular design technique, through the use of color blocks, modeling and other elements to design poster composition, plane
technique of expression
Let the picture present a simple and clean feeling, and focus on the product. At the same time, flattening technology is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big stores are designed in this direction, which requires the designer's material synthesis skills and imagination. Various design techniques emerge in an endless stream, which of course requires extremely high design skills.
Today, we will share it here. Poster copy, product and background complement each other. As long as you pay attention to the integration of primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching and background with some composition skills, I believe you can also make better results.
Composition skills of poster design _ Nine creative composition skills of poster design, in addition to the contrast skills in color application, several contrast relationships need to be considered. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparing composition skills, we should pay attention to close-range perspective and middle-range perspective in landscape composition of Chinese painting, while in packaging design, we should use the same principle, which should also be the composition level of several near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.
(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I have seen a lot of packaging designs recently, and the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.
(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly careless crazy thick lines, or banded English or patterns appear in the background or surrounding of a packaging theme name. They all show a feeling of "moving", the theme name is dignified and steady and the background is calm. This scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
(5) Comparison of composition techniques between China and the West: This comparison is often based on the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional culture art and English in a picture of packaging design. And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
(6) Comparison of today's composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.