1. High cost

First of all, the 24-hour gym is either manned all day (high labor cost); Or adopt the system that members swipe their cards, and members punch in and out at night, so that the security of the venue is better, there is also 24-hour security, and it is necessary to spend money to set up a set of credit card (fingerprint) equipment ... with high requirements and high costs.

Secondly, the 24-hour gym is more profitable than the ordinary gym, because people come to exercise in the middle of the night. Because of the traffic time limit, these people are basically trapped in two acres and three points around the gym, so they are destined to have a small customer base. Giving up this small number of customers reduces a lot of extra investment, making it as popular as ordinary gyms and less trouble.

2. It has not greatly improved the customer experience.

Who are the customers in the 24-hour gym?

-Working families with fitness needs

Most students exercise directly or use the school gymnasium or fitness equipment ... well, except mine? _ ? )

The main reason for choosing a 24-hour gym instead of a regular gym is that there is no time to exercise during normal hours.

So I can only come to the gym at night or even at midnight.

For customers, for example, I exercise for two hours three times a week, no matter in the morning, afternoon or midnight, it's just for bodybuilders.

Those who come in the middle of the night are basically the next choice. If they have nothing to do, they can't sleep well If they don't exercise at other times, who will come at midnight?

Personal experience: the only advantage of going to the gym in the middle of the night is quiet, quiet. I am the only one exercising in such a big equipment room, which is particularly cool.

But people who are too busy to exercise every day, except insomnia dogs (such as me) and people who have an urgent need for fitness, who will not cherish the time to sleep at night and spend their energy on fitness?

The number of customers is less than expected.

What did you say?/Sorry?

Let's further analyze, who really needs to come to the gym in the middle of the night?

1. Be busy at ordinary times! Only at midnight!

2. There is a "fitness demand". It's subtle. If it's normal running, no equipment exercise and fat reduction, there's no need to go to the gym.

I have a buddy who goes out running at eleven o'clock every night until the next day (? ) ? Less than 300 meters from his rented place is a university, and he can run anywhere on the campus. And according to him, it is very lovelorn to run alone on the road in the middle of the night ... ahem (beside the point), in short, this kind of exercise doesn't have to go to the gym, but also goes in the middle of the night!

So going to the gym is basically practicing equipment and building muscles. I only have time to go at midnight. There are not many such people.

3. Persistence and perseverance.

Maybe you have to say that there are not many people who meet the above two points, but there are also many. But the third point is actually the most crucial.

It is a fact that people who keep fit for a long time are persistent and persistent.

However, how many people who work hard during the day and consume energy in the middle of the night can guarantee the quality of work the next day?

A week, can you promise? That month? Three months? A year?

After all, such an overdraft is not a long-term policy, and it will be crossed after all.

There are fewer people who meet the above three points, so it is difficult to guarantee that running a 24-hour gym can earn more profits than ordinary gyms. But the investment must have increased greatly.

However, as a night owl, I really like the 24-hour gym. Because besides lying in bed at midnight watching mobile phones, drawing pictures and holding a computer to make movies, I can go to many places and do many things!

Although there are really few 24-hour gyms in China, I hope the existing ones can continue to open! I also hope this model can go on!