When turning photos, there will always be some frozen warmth that touches you, and the lasting afterheat reaches the bottom of my heart.
One afternoon in Seattle, I sat in Starbucks coffee shop next to Park Market for a whole afternoon, holding a cup of coffee alone, quietly watching people coming and going, drizzling with a little drunkenness.
That day, it was a legendary day: from Toronto to Seattle, across North America, it took 15 minutes to realize the connecting flight in Chicago when the plane was delayed for more than half an hour.
I lived for 27 hours that day.
People who arrive in Seattle are always driven by some kind of stimulus, whether it is Sleepless in Seattle, Beijing Meets Seattle, Late Autumn or Elvis Presley. Or Microsoft, Amazon, Boeing, Starbucks? !
For me, people who want to drink eight cups of coffee every day are looking forward to it.
The next day, early in the morning, the sky was still gray, so I rushed to 1st Avenue, passed the space needle tower and walked to the park market.
This is my first trip to Seattle. The traffic was slow at that time. At that time, Wi-Fi was blocked, there was no positioning, and navigation was not developed. I glanced at the map, walked in the general direction, saw the brown Starbucks Logo and got into the shop at the corner of the same street.
The obviously large indoor area should be inconsistent with the information I got. I didn't react, so I was self-righteous. Ordered a cup of coffee, cheerfully kept sending photos and videos, bought beans and lost the cup.
It's raining in Mao Mao outside, so I'm very happy. I went outside and sat in a corner seat almost contentedly all afternoon, enjoying it very much.
I think this is the legendary first Starbucks store: the first Starbucks store.
Starbucks Coffee, with more than 30,000 stores in nearly 100 countries and regions, is now a world-class retailer, roaster and owner of first-class brand refined coffee. It is no exaggeration to say that its stores are blooming all over the world.
All this comes from this city called Seattle, which is the birthplace of Starbucks, the location of the world's first Starbucks store, the location of Starbucks headquarters, and a pilgrimage site for Starbucks fans all over the world.
197 1 In early spring, Seattle people moved out in batches and fell into decline. On the way to seattle-tacoma international airport, a sign said, "The last person to leave Seattle, please turn off the lights." Billboards are Boeing's greetings to passengers; 16-year-old Bill Gates is writing a program for Lakeside Middle School, and he will go to Harvard in two years.
Three young friends, Jerry Baldwin, an English teacher, Zev Siegl, a history teacher and Gordon Bowker, jointly opened a small shop in Park Market, hoping to provide people with the best freshly roasted coffee beans in the world. This is the earliest Starbucks.
So, as a coffee shop, why does Starbucks sell a lot of beans? Now you understand!
A long time ago, there was a Moby Dick. It's fierce but smart and unpredictable. It has the power to reverse Gan Kun. Wherever it goes, it is fierce and brave, like the magic of nature, which is irresistible.
During the whaling of the whaling ship "Pequod", one leg of Captain Ahab was bitten off and eaten by it.
Ahab became irrational and full of revenge, vowing: "Go to the Cape of Good Hope, Cape Horn, the whirlpool of Norway, the fire pit of hell ... and pursue it".
With the rigor of the captain, he closely analyzed the changes of ocean currents and marine food flows, studied the possible movements of Moby Dick, and decided the pursuit route of the ship.
Moby Dick was finally found and doggedly pursued for three days in the stormy waves. Humans and whales fought a cruel life-and-death struggle. Ahab hit Mobidick with a harpoon, and Mobidick hit a whaling ship. Finally, Ahab got entangled in the rope on the harpoon and fell into the sea. Everyone on board died with Moby Dick, but only Ishmael was saved.
Yes, it is Ishmael. This is another story, so I won't go into details here.
This is the story described in Moby Dick by Herman Weil, an outstanding American literary master in the19th century.
At that time, this novel was called American national novel, and the characters in the story were almost household names.
On this ship, there is another person, a ship's partner, named Starbuck. He is kind and loving, earnest and practical, mature and rational, and only coffee is respected. In the process of tracking and dealing with Moby Dick, he has been trying to persuade Aha to give up chasing Moby Dick, but without success.
After careful consideration by the three partners, the store finally adopted Starbucks, the calm, charming and coffee-loving first mate, as its name.
Because the image of the first mate is deeply rooted in the hearts of the people, Starbucks coffee beans are quickly recognized and promoted by the public.
Later, howard schultz, president of Starbucks, said in the book "Pour Out Your Hearts": This name reminds people of the adventure story at sea and the tradition of early coffee merchants sailing around the world in search of good coffee beans.
This thinking mode connected with navigation laid the foundation for Seattle, a seaport city, to become the capital of coffee, and showed the relationship between Seattle and coffee to the fullest.
Terry Hechler, a young Seattle designer, wants to satisfy the brand founder's vision: coffee as charming as a mermaid. After reading a lot of information about marine life, I finally saw Sai Ren, a Rubens-style Sai Ren, in an old book about16th century Scandi, and got inspiration from it.
Sai Ren, a siren, haunts the sea with his naked tail enchanting. With his own voice, he tried his best to seduce the souls of the crew who were not firm enough, so that the passing sailors lost their minds and the rushing ships hit the rocks and sank. In the 1970s, men were the main consumers of coffee, and the meaning of this model was self-evident.
Since then, Starbucks has hung the brown siren Sai Ren logo, exposing its chest and gently lifting its tail with both hands, which symbolizes the temptation and charm of coffee beans and is closely related to the sea.
1977, Starbucks moved to its current address: opposite to Seattle Park Market 19 12 (19 12 pike PL, Seattle, WA).
198 1 year, howard schultz, an employee of a Starbucks supplier, entered Starbucks for the first time. It is said that when the receptionist handed him a cup of coffee ground from Sumatra beans, he was usually attracted by Starbucks. A year later, he gave up his high salary at that time and joined Starbucks as the director of marketing and retail operations.
The following year, Howard was in charge of the supply of Italian coffee beans. While working in Milan, he was fascinated by the romantic community experience of Italian coffee: those tables and chairs facing the street, a cup of coffee, a person, a warm afternoon.
"The original relaxed atmosphere, the space for making friends and the change of mood are the essence of coffee shops that really attract customers to visit again and again. What everyone wants is not a cup of coffee, but a moment to enjoy. This is what Starbucks should do. I was really in high spirits, "Howard said.
Howard has a strong vision in his heart, and he must bring the romantic charm of Italian cafes back to America. He wants to return to America beautifully, but he can't understand his boss anyway. Finally, because of different business ideas, I resolutely left Starbucks and opened my own coffee shop, Il Giornale, to save my strength.
1987, howard schultz, with the support of Seattle Capital, killed his comeback and resolutely bought Starbucks, which he never forgot, and turned it into an Italian cafe with a community atmosphere. At the same time, he realized his father's dream of owning a coffee shop.
With his own ideas, he personally modified the Logo of the shop, covered the exposed chest of the siren with his hair, trimmed his tail, and changed the crown on his head into a star crown with a five-pointed star in the middle.
At this time, Sai Ren, a siren, was also restrained, with a pair of gentle and firm eyes, silky hair hanging from her chest, and a unique dark green back, which could be seen from a distance, attracting countless people to enter the store like Sai Ren and drinking lattes leisurely.
Starbucks opened its first store in Beijing in June, 1, 999+0,65438. At present, Starbucks has opened 5,000 stores in 200 cities in China.
I remember twenty years ago, in Shanghai, Starbucks in the glass dome of Oriental Commercial Building; Or in Hangzhou, Starbucks, which is surrounded by stars and overlooks the lake, will show off with American classmates after drinking a luxurious latte with satisfaction. In America, Starbucks is a coffee convenience store in the block.
Then I went to America, Canada, and so on! Even at school, it can be seen everywhere.
Nowadays, in Beijing, Shanghai, Hangzhou and even the whole country, striking dark green Sai Ren signboards can be seen everywhere.
I sat contentedly in the coffee shop on the corner all afternoon. When "Deng Hua" was first released, just as Elvis Presley did in "Happened in the World Expo", he took a monorail tram from downtown to the Space Needle Tower and then returned to the hotel.
Hotels in Seattle are equipped with Starbucks coffee shops and coffee cards. In the evening, I couldn't help going downstairs for a drink.
On the way back to the reception desk, the beautiful lady enthusiastically asked her where to play, and told her: I went to the first Starbucks, and she said: Everything was fine there except that there were no seats!
Say good night happily and quietly with my little sister, but my heart is rolling. If there are seats, how can we say there are no seats?
Back to my room, I hurried through the cat eagle. I'm not sure, but I clicked on a comment to make sure that Starbucks, which had been proud all afternoon, was not the first Starbucks store.
The next day, I climbed to Seattle early in the morning.
I like to hide in Starbucks when no one is around, stay alone, have a cup of coffee, listen to a piece of favorite music and give myself a happy mood.
Starbucks music should be a factor that attracts many people to enter. Those jazz blues BGM render an atmosphere, and everyone has a cup of coffee.
And I am keen on it, and often listen to one cycle after another.
Some people say: If you love music, you must not miss the music exploration in Seattle.
Perhaps because of Seattle, Starbucks is also very particular about music. In official website, a special column will be set up to release the music list of the album.
I once saw this news on its official website, to the effect that in 2004, Starbucks and Concord Records jointly produced and released a groundbreaking album "Genius Love Company", featuring ray charles.
Who's ray charles? You may not know that the king of soul songs who created the "soul songs" is known as the "father of soul songs". Together, these names made the famous Rolling Stone magazine rank him as the 10 greatest musician in history.
At the age of 30, he was nicknamed "genius" for breaking the barriers of traditional music schools-combining the spirituality of gospel music with R&; Group B created soul music, and later linked soul music with the countryside. Frank Sinatra once said, "ray charles is the only genius."
In an era when duet albums were not common, Charles collaborated with legendary guest artists, including norah jones, Diana kral, james tyler, elton john, willie nelson and bonnie wright.
This landmark album won eight Grammy awards, including Album of the Year and Album of the Year, and obtained several platinum certifications, and sold more than 5 million copies worldwide.
This is the charm of Starbucks. You don't have to care about the delicious taste of coffee, just because it is Starbucks, casual, casual and comfortable.