What are the ways to promote the drainage of Tik Tok?

Tik Tok local live broadcast

The customer's headline number /Tik Tok number has opened the live broadcast function; Customers use information flow advertisements to drain headlines /Tik Tok live pages; Support brand advertising/information flow/content services &; Bid for the promotion of Tik Tok;

Applicable scenario

(1) owns goods, talent shops, etc.

② Daily live broadcast of personal account.

Access threshold

Tik Tok's account has opened the live broadcast right of Tik Tok through real-name authentication, and there is no need to apply for the live broadcast right (except media and government affairs).

Live broadcast form

Live mode: broadcast through Tik Tok client; High definition pull stream

Live screen: vertical version 9: 16

Drainage mode

Natural traffic: account native video/live broadcast square

Business Traffic: Brand/Bidding Advertisement

strong function

① Comments ② Shopping cart/store

Live broadcast duration: unlimited

Real-time data: number of people online

Promotion purpose: bidding

1, promotion of Tik Tok number: drainage, powder addition and capital retention in the live broadcast room (live broadcast account number: ① enterprise number ② non-main enterprise Tik Tok number/individual Tik Tok number/multiple live broadcast numbers).

2, product promotion: live room drainage, with goods (live account: merchant number)

superiority

1, product form and interaction are more original.

2, the use threshold is low, and it can be broadcast at any time.

3. Real-time display of the real audience.

4, perfect interactive function, support users to like, give gifts, comments, red envelopes.

5. You can manage comments, including setting comment blocking and closing comment area.

6. The introduction of Daren's own traffic can be achieved through cooperation with Starway Daren (it cannot reflect commercial content).

Disadvantaged

65438+

2. Live content cannot be processed for a long time, and return visit or live content export is not supported;

3. It is necessary to ensure that the authentication subject and the broadcasting subject are consistent, otherwise there is a risk of being blocked;

Commercial live broadcast platform

After the customer meets the conditions, open a commercial live broadcast platform; Customers guide the commercial live broadcast platform with four-terminal information flow advertisements; Support brand advertising screen opening/information flow

Applicable scenario

1, new product launch conference, forum summit

2. Large brand events and parties

3. Live interview of star micro variety show

Access threshold

Only distribution and brand cooperation can reach the threshold of cooperative distribution.

Live broadcast form

Live mode: H5 live room will be built by commercial editors, and customers will provide video streams;

Live screen: horizontal version 16: 9

Drainage mode

Natural flow: none, pure login page display.

Business Traffic: Brand/Bidding Advertisement

strong function

① Support advance notice &; Playback ② Automatically broadcast and comment &; Barrage, graphics and text

Commodity card

Brand display label

Background and banner customization

Live broadcast duration: no more than 6 hours per game.

Field data: popularity

superiority

1. Show brand rights and interests while broadcasting live, and add advertisements, multiple jump components, commodity cards, etc.

2. Provide management functions related to content access, including pre-announcement, return visit, live countdown, automatic play, etc.

3. Have basic interactive functions, such as likes, comments and barrage.

4. Comment management (deletion, silence and topping of comments)

5. Support graphic live broadcast.

6. Watch the heat display in the live room.

7. Support customers to add monitoring codes.

Disadvantaged

1, no natural inlet

2. The requirements for customer qualification are high, and the content commitment letter needs to be submitted.

3, unable to send gifts, red envelopes and other native interactions.

H5 Landing Page (Orange/Rubik's Cube/Third Party)

Customers use the third-party live broadcast room and sign the live broadcast commitment letter; Customers use headlines or Tik Tok's open screen/information flow advertisements to guide the H5 page of the third-party live broadcast platform; Support brand advertising/information flow/content services &; Bid for the promotion of Tik Tok; (H5 page is used for live broadcast, which has the worst effect and is the least recommended)

Applicable scenario

At the same time of live broadcast, there is a high demand for various clues (forms, telephone calls, etc.). ) and functions (maps, etc. ).

Access threshold

Oranges: Delivery only.

Rubik's cube: packaging and selling investment projects

Third party: self-built by customers.

Live broadcast form

Live mode: the video stream is provided by the customer and embedded in the live room in the middle of the landing page.

Live screen: horizontal version 16:9

Drainage mode

1, natural flow: none, displayed on the pure landing page.

2. Business process: brand/competitive advertising