The negative growth of paying users of iQiyi fell below the 654.38 billion mark, and the official of iQiyi said that it would strive to break even in 2022. It is worth noting that after a loss of more than ten years, this is the first time that iQiyi has publicly stated the exact profit time. The negative growth of paying users of iQiyi fell below the 65,438+billion mark.
The negative growth of paying users of iQiyi fell below the 65438+ billion mark 1 March1,and iQiyi (IQ. The United States) released the 20021fourth quarter and annual financial report.
In 20021year, the total income of iqiyi was 30.6 billion yuan, a year-on-year increase of 3%; The operating loss was 4.5 billion yuan, compared with 6 billion yuan in the same period last year; The net loss attributable to the company was 6.2 billion yuan, compared with 7 billion yuan in the same period last year; Not in accordance with US GAAP, the operating loss was 3 billion yuan.
In the fourth quarter, the total revenue reached 7.4 billion yuan, basically the same as the same period in 2020. Among the company's four major businesses, except for the growth of member business, the other three businesses are all negative growth.
Specifically, membership income is still the biggest source of income. The current income is 46,543.8 billion yuan (US$ 646.6 million), an increase of 7% compared with the same period in 2020.
The online advertising service revenue was 654.38+07 billion yuan, down 654.38+00% compared with the same period in 2020. The financial report explained that the release of high-quality content in this quarter was delayed and the market environment was challenging.
Content distribution revenue was 766,543.8+05 million RMB (65,438+0.65,438+09.5 million USD), which was 5% lower than the same period in 2020.
Due to the weak performance of various business departments, other income was 84180,000 yuan (1.32 1 100 million US dollars), down 12% compared with the same period in 2020.
It is worth noting that the growth of membership income depends on users paying higher subscription fees instead of attracting more paying users.
According to the financial report, in the fourth quarter, the number of paying users of iQiyi remained negative, with a decrease of 7.7 million from the previous month and falling below the 654.38 billion mark.
The total number of subscribed members of iQiyi Day in this issue is 97 million, which is 654.38+0.027 million in the same period of 2020 and 654.38+0.047 million in the third quarter of 2026.5438+0.
The average monthly income (ARM) of each member has increased, reaching 65,438+04.16 yuan in the fourth quarter, 65,438+02.45 yuan in the same period in 2020, 65,438+03.65 yuan in the third quarter and 2026,5438+0. In the fourth quarter, ARM grew by about 0.5 yuan.
Iqiyi raised the subscription price in the fourth quarter. The monthly subscription fee rose from 25 yuan to 30 yuan, the monthly subscription price rose from 19 yuan to 22 yuan, and the season card price rose from 68 yuan to 78 yuan.
After many years of listing, iQiyi has not been able to make a profit. Gong Yu, founder and CEO of Aiqiyi, said that the goal in 2022 is to achieve breakeven at the operational level of non-GAAP in the whole year, and to achieve breakeven at the operational level of non-GAAP in the quarter as soon as possible.
The company is reducing costs, especially management expenses. The financial report shows that the sales, general affairs and management expenses in the fourth quarter were 1 1 billion yuan, down17% compared with the same period in 2020; Compared with 654.38+0.2 billion yuan in the third quarter, it also decreased by 654.38+0.0 billion yuan.
As early as 202 1 and 65438+February, according to media reports, iqiyi laid off 20-40% of its employees on a large scale.
The negative growth of paying users of iQiyi fell below the 654.38 billion mark. 2 Long video websites burn money for many years. Today, the market revealed a new signal that long video websites don't want to spend money to grab the market. In other words, give up fantasy, embrace reality and start intensive cultivation now. Iqiyi has already started to do this.
1 On the evening of March 3rd, iQiyi released the quarterly financial report of 202/kloc-0, with a net loss of1800 million yuan. After the financial report was released, iQiyi officially said that it would strive to break even in 2022. It is worth noting that after a loss of more than ten years, this is the first time that iQiyi has publicly stated the exact profit time. It can be seen that iQiyi does not want to pack up and leave, but really wants to get out of the profit dilemma.
Gong Yu also said, "The long video industry has entered a new stage, characterized by the pursuit of efficiency, loss reduction and ultimate profit, rather than the previous pursuit of market share and rapid growth."
Judging from the financial report data, in the fourth quarter, iQiyi's total revenue was 7.4 billion yuan, which was flat year-on-year. The net loss attributable to iQiyi is 654.38+08 billion yuan. In 20021year, the revenue of iqiyi was 30.6 billion yuan, up 3% year-on-year. This financial report and Gong Lei's attitude cheered the capital market. After the financial report was released, iQiyi's share price rose sharply, reaching a maximum of 30%. As of press time, the share price rose by 2 1.5%.
In terms of specific business income, Iqiyi's membership service income in the fourth quarter was 4 1 billion yuan, a year-on-year increase of 7%. The online advertising service revenue was 654.38+07 billion yuan, down 654.38+00% year-on-year. Content distribution revenue was 766,543.8+0.5 million yuan, down 5% year-on-year.
As one of the core income sources of iQiyi, Q4 membership service income was 465,438+billion yuan, a year-on-year increase of 7%. It benefits from the increase in the average monthly income of individual members (ARM). In the fourth quarter, ARM was RMB 14. 16, up 14% year-on-year and 4% quarter-on-quarter. It is worth noting that this is the fourth consecutive quarter of continuous improvement in this indicator. In this regard, Gong Yu, CEO of iQiyi, said that the core strategy of iQiyi's membership business mainly revolves around three directions: improving the average income of individual members; Improve the retention rate of paying members; Continue to pull new things and promote life.
At the follow-up financial report meeting, iQiyi also said in person that it will continue to attract new members and improve the retention rate of old members.
In fact, the average growth of individual members in the fourth quarter reflected in the financial report has already moved in the market. Last year, in 65438+February and 65438+May, iQiyi announced the price increase of membership fees. Among them, the continuous monthly subscription is raised from 19 yuan to 22 yuan, the continuous seasonal card is raised from 58 yuan to 63 yuan, the ordinary monthly card is raised from 25 yuan to 30 yuan, and the ordinary seasonal card is raised from 68 yuan to 78 yuan, with the annual fee unchanged. It is worth noting that this is the first time that iQiyi has increased its membership fee after the first price increase in June165438+1October, 2020.
Iqiyi replied: "The subscription price of video platform members has been low, which has affected the healthy development of the industry. Iqiyi seems to be dissatisfied with the average membership price in the industry for a long time. In addition to the statement made at the price increase last year, at the financial report meeting last night, iQiyi also repeatedly said that the ecology in the industry was unhealthy and the membership price was slightly lower. Besides, Gong Yu, CEO of Aiqiyi, thinks that the pricing of Internet movies is too low, and the business model must be innovated, so we can try more single-chip on demand. He said: "the online (movie) ticket will go up, 6 yuan, which is too low! "
The price increase of stubborn members has brought considerable revenue growth to Aiqiyi, but this financial report of Aiqiyi reflects more than that. Iqiyi, taking a two-pronged approach, takes the road of raising prices with the left hand and reducing expenditure with the right hand.
The financial report shows that the operating loss rate of iQiyi in 20021year narrowed from 15% in the same period last year to 10%, of which the operating loss in the fourth quarter was 520 million yuan, and the operating loss rate narrowed sharply from 13% in the same period last year to 7%.
It can be seen that in 20021,especially in the fourth quarter, the operating cost of iqiyi was greatly reduced. Gong Yu, CEO of iQiyi, said, "Since the fourth quarter of 20021,we have taken a series of measures to reduce costs and increase efficiency and optimize the organizational structure, and the results are very exciting. Our operational efficiency and return on investment have improved significantly, while the company's user indicators remain industry-leading. "
Gong Yu's idea of improving efficiency and optimizing organizational structure may be related to the layoffs of iQiyi in the fourth quarter of last year. 20211February, the news of mass layoffs came from iqiyi. The layoffs ranged from 20% to 40%, and almost all departments were laid off. Among them, according to the data, the departments that mainly spend money, such as marketing, distribution, channel cooperation, etc. There are more than 30% layoffs, and the most can reach 50%.
It can be seen that the price increase+slimming only squeezed out the revenue of iQiyi this year, and the net loss was flat year-on-year.
Iqiyi said after the release of the financial report, "Our goal is to achieve breakeven at the operational level in 2022 while maintaining the leading position in the industry, and to achieve breakeven at the quarterly operational level as soon as possible. I am very happy to see that we are moving smoothly in this direction. "
The negative growth of paying users of iQiyi fell below the 65,438+billion mark. March 1, iqiyi (IQ. US) released the unaudited fourth quarter and annual financial report as of February 3/kloc-0.
It shows that the total revenue of iQiyi in the fourth quarter of last year was RMB 7.4 billion, which was the same as the same period of last year; The operating loss was 975 million yuan, compared with 654.38+300 million yuan in the same period of last year; The net loss attributable to the parent company was 654.38+08 billion yuan, compared with 654.38+05 billion yuan in the same period of last year; Under non-GAAP, the operating loss was RMB 5,654,380,600.
In 20021year, the total income of iqiyi was 30.6 billion yuan, a year-on-year increase of 3%; The operating loss was 4.5 billion yuan, compared with 6 billion yuan in the same period last year; The net loss attributable to the parent company was 6.2 billion yuan, compared with 7 billion yuan in the same period last year; Under non-GAAP, the operating loss was 3 billion yuan.
At the user level, the total number of daily subscribers in the fourth quarter was 97 million, in the same period of 2020 it was 654.38+0027 million, and in the third quarter of 2026.5438+0 it was 654.38+0047 million.
The average monthly income of members in the fourth quarter was 14. 16 RMB, in the same period of 2020 it was 12.45 RMB, and in the third quarter it was 13.65 RMB.
It is worth noting that on June 5, 20021year, Weibo, an official member of iqiyi VIP, announced that the subscription price of iqiyi gold VIP members will be updated from 0: 00 on June 6, 20021year, mainly for monthly cards and season cards.
Iqiyi said that the price increase is to provide members with better content.
Iqiyi said that at present, the subscription price of video platform members has been low, which even affected the healthy development of the industry. Therefore, in order to establish a more benign industrial ecology and ultimately provide more and better content for members, we have made the choice of price increase.