First, the magic formula of Coca-Cola It is said that the taste formula of Coca-Cola is a puzzle in the global beverage industry. Its core technology is said to be related to the formula of 1% puree, which is kept in the vault by the Coca-Cola Company. It is said that only two people in the world know the complete formula of Coca-Cola. But in fact, this statement is not accurate. Coca-Cola Company announced the formula of Coca-Cola as early as 1954, but it has not been surpassed by its competitors.
Second, the earliest function of cola cola was first developed to treat diseases. Its raw material contains something called cola nut, and cola nut also contains caffeine, cola nut and theobromine, which will make people feel happy after eating. In order to treat cough and stomach trouble, the inventor added Coca-Cola to cola. This also makes cola a medicine from the beginning. However, it was later discovered that drinking coke was addictive, and Coca-Cola played a huge role, so people kicked this ingredient out of the list of coke raw materials. Later, it was found that cola contained carcinogens, so caffeine was used instead, and the taste of cola did not change. In the end, people chose three reliable raw materials to make today's happy fat house water.
The reason why Coca-Cola Company can enter the market is directly related to its brand establishment and marketing. What Coca-Cola tastes like is really unclear, but this pleasant feeling makes people feel very comfortable. Today's cola, the efficacy is very different from the original development, but it is a drink that can bring happiness to people, which is enough.