According to the consumer survey of South China International, the popularity of Wrigley products is as high as 99%. In March, 2003, Wrigley won the Top Ten foreign trademark Prizes loved by China people in the Third China Trademark Competition jointly organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board and CCTV. From June 5, 2004 to 10, Wrigley was awarded the title of China Superbrand by the British Superbrand Organization.