Reprint and reject any form of deletion.
Otherwise, reserve the right to pursue legal responsibility.
Recently, a post-90s girl from Yantai, Shandong Province, praised her big steamed bread roundly and became a hot search by netizens. Her big steamed bread is unusual and is a provincial intangible cultural heritage in Shandong Province. Those colorful, lifelike cornucopia, blessing bags, rabbits wake up flowers, so exquisite that people can't bear to eat them. Yuan Yuan's major in college was "on the high side" of finance, so why did you choose to make steamed bread after graduation? On February 6th, 65438, Niu Zi, a reporter from Yangzi Evening News, contacted Yuan Yuan and listened to her tell the story of her own business.
Flower cakes made by girls after 90.
Praised by netizens as "too delicate to eat"
The flower cake in Jiaodong has a history of more than 300 years. It is not only beautiful in appearance, but also hand-made, nutritious and delicious. It is a provincial intangible cultural heritage in Shandong Province.
Yuanyuan, a post-90 s girl from Shandong, released a flower cake on the short video platform, which brought this intangible style to the extreme. In her works, we can see all kinds of exquisite shapes, such as lion rabbit, cornucopia, blessing bag, money rabbit, rabbit and so on. Every work is beautiful.
Among them, a pair of freshly cooked rabbit flowers are so cute that netizens can't bear to leave. The corners of the mouths of the two rabbits are slightly raised, which looks full of lovely taste. One rabbit is wearing a foreign-style red dress, and the other rabbit has the word "Fu" printed on its chest, which is not only festive in shape, but also elastic to pinch. Netizens praised this work in various ways. "You made it so beautiful, how can I give up?" ! ""it's so beautiful and appetizing that I won't be able to bear to eat it. " "I thought it was a toy. "
The flower cake made by Yuanyuan is very cute.
In the video, Yuanyuan also shared the production process. These flower cakes are all made by hand, and the process is complicated. The dough of different colors is wrapped layer by layer, and the facial features of the lion-awakening rabbit are carved bit by bit, then the hairstyle is carved with scissors, and then the festive red clothes are put on and put into the steamer to "swell". The complicated craftsmanship made netizens admire: "This is a technical job that ordinary people can't do." The reporter saw in the comment area that many people were consulting about the purchase, and others said they wanted to learn.
The round flower cake is full of MengMeng flavor.
There was a period of confusion after graduating from college.
Love to eat pasta brings entrepreneurial inspiration.
"My flower cakes are all made by hand. Flour, eggs, milk and flour are all colored with natural fruit and vegetable juices. Every cake has no pigment and no additives from making, waking to steaming, and it is really green and healthy. " She said that only by making the taste soft and tender can people feel full of color, fragrance and taste.
Yuan Yuan is a native of Yantai, Shandong Province, born in 1997. She majored in finance when she was in college. Talking about why she gave up her major in finance and became a craftsman, she said it was a coincidence. "In fact, when I graduated from 20 19 university, I was very confused. I don't know what to do in the future. I have tried many jobs, been to a plastic surgery hospital and worked as a clerk, but in the end I found it boring. " Yuan Yuan told reporters that she didn't work in finance because she was not very interested and preferred to start a business.
After more than half a year of trying, in early 2020, Yuanyuan smelled the business opportunities in the flower cake market. "I found that children 100 years old, birthdays, old people passed, and so on. Flower cakes are standard and in great demand. It is a good entrepreneurial choice. " She introduced that when I was a child, I also liked to eat flowers and cakes. "When I was a child, my grandmother often made flowers and cakes for me to eat, and all kinds of shapes were very beautiful. I like them very much. I have been following my grandmother. Grandma always told me that we ordinary people should not only eat delicious food, but also be healthy. I have always kept this in mind. "
Yuanyuan is making a flower cake.
Yuan Yuan told reporters that when she visited the market, she found that all the flower cakes were traditional old shops. Although it tastes good, the sales channels are single, and they are basically sold to people nearby. She thinks that if this intangible delicacy is put online, it will not only expand sales, but also let more people know and taste the flower cake. "Now that grandma is gone, I want to take this love as my career and stick to it. In addition, I also like the traditional culture of China, and I think the production process like Huabo is worth carrying forward. "
I was opposed by my family at the beginning of my business.
In less than three years, I made nearly a million dollars by making flowers and cakes.
Yuanyuan still remembers that when she just told her parents that she wanted to try to open a shop to make flower cakes, she was opposed by her family and relatives. "They think that young people should honestly test the establishment of civil servants and teachers after graduation, and then find a unit to work. In addition, they also think that making steamed buns is suitable for older people. It's not good for a little girl to make buns. "
Later, when the family saw that Yuan Yuan was beyond their power, they said to her, "You can't do it if you really want to." In this way, amid the opposition and doubts of family members and relatives, Yuan Yuan saved more than 10,000 yuan after graduation for more than half a year, pieced together several thousand yuan, and opened a flower cake shop in his hometown in the spring of 2020.
Yuanyuan is seriously making flowers and cakes.
Because grandma made some old-fashioned pasta for Yuanyuan when she was a child, it was very different from now, so Yuanyuan specially went to train for a period of time before opening the store. "I have been trying to make mistakes at first, because the most important part of making this flower cake is to wake up and mix noodles. If this part is not handled well, even if the shape is beautiful, it will be broken, so although I have finished training, I have been groping for practice. I didn't sell a single order for about half a month, and I was particularly depressed at first. "
When the first flower cake was sold, Yuan Yuan was very uneasy. "Maybe I didn't do anything wrong at that time, but I was particularly afraid of customer dissatisfaction. Until now, I dare not ask the first customer at that time how I did. " With Yuanyuan's skill in making flower cakes becoming more and more sophisticated, her shop orders are increasing, and she will continue to innovate and design various shapes, which has gradually been recognized by customers, and the praise of "good taste" and "ordering food at your home in the future" is endless.
Yuanyuan also opened a branch in the third year of her business by virtue of her good reputation. "My parents saw that I made this flower cake and made progress. They slowly changed their attitude and began to support me. Now they will help me in my spare time. Take care of another store. " Yuan Yuan said that she has earned about 1 million yuan by making this flower cake less than three years after starting a business.
The flowers in the window are very eye-catching in different shapes.
I think young people should try more.
Want to better inherit the traditional craft.
In the past two days, the video of Yuanyuan making flower cakes exploded on the Internet and was also "boasted" by netizens. After getting more people's attention, I can receive thousands of orders every day. Yuan Yuan admits that the pressure has actually become greater. "It also makes me want to make the flower cake more beautiful and exquisite."
Behind the popularity, Yuanyuan also attracted many netizens' disputes. She thinks that making steamed bread after graduation is a bit overqualified or unprofessional. In this regard, Yuanyuan said, "I think it is great to be able to do what you like regardless of your professional level. No matter what industry you do, as long as you can make achievements, it is worthy of recognition. Young people should try more. Like many traditional crafts, we young people need to pass it on. "
For Yuanyuan, grandma is the initiator of her entry into the flower cake industry. "I think grandma saw that I didn't go to work after graduating from college, but she made some achievements through flower cakes and made money at the same time. She should be happy for me."
In the future, Yuanyuan wants to integrate the financial expertise she learned in college into her own business. "Because there are more and more orders, I also want to achieve standardized production and build a factory specializing in flower cakes to form a complete supply chain."
Origin in life
Yuanyuan also feels that it is a sacred thing to inherit the intangible cultural heritage of Shandong Province through her own efforts, and she has a great sense of accomplishment. So now Yuanyuan is organizing some training for herself, aiming at teaching people all over the country who want to learn how to make flower cakes. "I hope to promote our intangible cultural heritage with a history of more than 300 years in Shandong to all parts of the country."
Niu Zi News Trainee Reporter | Xu Shaoda
Niu Zi reporter | Chen Yong
Edit | Zhang Bingjing
Editor | Wan Huijuan
Edit | Chen
Video image source: provided by respondents
Yangzi Evening News Niuzi News may not be reproduced without authorization.
Reprint and reject any form of deletion.
Otherwise, reserve the right to pursue legal responsibility.
Niu Zi News perennial legal adviser:
Lawyer Tang of Beijing Dacheng Law Firm