165438+1October16 Recently, some users reported that the live broadcast software on their boxes could not be used. Tmall Box responded that in order to strictly abide by the laws and regulations of the State Administration of Radio, Film and Television and other relevant departments, it was decided to upgrade the system before 20 15 1 15. After the upgrade, the first batch of 8 1 illegal third-party applications announced by SARFT will all be blocked. In addition to Tmall's boxes, other brand boxes have also issued the Announcement on Service Suspension and Upgrade, which is basically the same: "In order to strictly implement the relevant policy requirements of the State Administration of Press, Publication, Radio, Film and Television, the service of 201515 will be suspended and upgraded, and possible illegal contents and applications will be checked offline. After the upgrade, illegal third-party applications and content that violate the relevant regulations of the State Administration of Radio, Film and Television will all be blocked. "
Some box manufacturers said that the set-top boxes in the whole network are like this for the time being, and all brands and third-party applications need to cooperate with SARFT for pure certification. At present, third-party applications have passed the certification, such as Aiyiqi and Youku on-demand platform, and other third-party applications are being certified and opened one after another. Estimated maximum need 1 week. 5438+1In mid-October, Weibo revealed that SARFT was carrying out a nationwide special rectification campaign for overseas TV network receiving equipment. In the list of 8 1 illegal software flowing out of the Internet, Fengyun Live, Himalayan, Panda Listening to Books, 360 Film and Television Daquan and Taijie Video are all on the list. In July this year, it was reported that the State Administration of Radio, Film and Television listed four bans. If the manufacturer fails to do so, its broadcasting control right will be revoked: 8 1 List of Prohibited Third Party Applications:
In order to control the chaos in the TV box market, the State Administration of Radio, Film and Television issued the first batch of regulations to ban the illegal application of 8 1. This is undoubtedly a radical blow to the box launched by Internet vendors with "content is king". The State Administration of Radio, Film and Television (SARFT) once again issued a ban on Internet TV and TV boxes, requiring seven licensees to check and correct themselves against four requirements, including "TV sets and boxes cannot install applications through USB ports". These four requirements, if the manufacturer can't do it, cancel its broadcast control right.
The four specific requirements are: USB installation and application are strictly prohibited for models released after the beginning of 20 15; No built-in browser with Internet access is allowed; It is strictly forbidden to push aggregate application software, video website client and radio application software by application store or other means; It is strictly forbidden to indirectly push the remote control application that can play video through the app store or other means through the mobile phone. This box, which has been "slimmed down" several times, has been cut again. Boxes purchased by consumers are increasingly becoming household items.
The radio and television department has dug a grave for the internet box: in fact, everyone has a radio and television digital set-top box "dedicated to watching TV programs" at home. However, with the development of the Internet, the acceleration of network speed and the richness of Internet video resources, the usefulness of this radio and television box is weakening day by day. It can be said that the current Internet box, if supported by policies, can largely or even completely replace the content of traditional digital set-top boxes. The State Administration of Radio, Film and Television (SARFT) has already felt the great pressure of smart TV and boxes on the Internet. Although the rectification campaign aims to purify the network environment and ensure that online video can be managed and controlled, some insiders pointed out that this is what SARFT has to do in order to compete for users and retain users. The introduction of a series of measures by the State Administration of Radio, Film and Television has also changed the TV box from a hot item to a "chicken rib".
In addition to policy repression, SARFT is also actively exploring its own intelligent road, with a view to catching up with the pace of the Internet box in the future, narrowing the gap or even surpassing it.
The Birth of 1.TVOS 1.0 TVOS 1.0 is an operating system specially designed by SARFT for smart TVs and boxes, taking into account the technologies of existing operating systems, such as Linux and Android. After the marketization of TVOS 1.0 system, the application on TV will be controllable, and the current box manufacturers may be forced to use it in the future. However, its experience is not perfect and relatively closed, which is not conducive to the rapid development of Internet boxes. At present, it has not been widely popularized. However, I believe that under the pressure of policy, Internet boxes such as Xiaomi and Ali will have to be made, and it is not known how much choice each family has.
2.DVB+OTT Building a DVB+OTT model is a new way explored by SARFT, and it seems to have a bright future. Its mode is to add Internet resource content to the traditional radio and television resource content, which has been piloted in many places across the country. And several licensees, including Gehua, can be said to have once again become hot items, so I won't go into details here.
At present, the practice of radio and television has attracted many people's attention, especially the Internet industry is very concerned about the policy dynamics of radio and television, which also affects the real consumption experience. At present, under the background of triple play, it is necessary for SARFT to study how to make good use of its rights to prevent players and referees from serving concurrently. At present, it seems more important to learn how to grasp the needs of users from the boxes that carry various Internet intelligent services.
Look at netizens' views on the application of radio and television banned boxes:
@ Kurome Edge: TV programs are as useful as banning them!
@ Faded acne: I have been hesitating to buy a box. There seems no need to hesitate.
@-First: If my parents didn't surf the Internet occasionally to watch TV to kill time, I would have sold all the TVs.
@ 中中中中中中中: Don't buy an electric box, use a tablet.
@ Alalei Eat, drink and have fun: No wonder I was wondering why I was prompted to upgrade as soon as I turned on the TV.
@ Lonely-Patient _: mobile phone projector, mobile phone TV splitter, you can use this, give up the Tmall set-top box.
@ 中中中中: From a TV company that has not made progress for decades, to an online cake that can't be separated by its own strength, and an enterprise that understands the meaning of users from the cottage TV box. That's how you ruined internet plus! The wisdom of a radio and television station is never as good as that of thousands of netizens in Qian Qian. Playing word games with the wisdom of the public is always unlucky! An enterprise that does not aim at real-life applications should be abandoned. Market elimination is not based on your position as the rules of the game, and going against the will of the public can only accelerate the process of elimination.
Feeling:
Technology is always taken from the people for the people. From the lack of progress of radio and television for decades to the technology of other private manufacturers and even small technical teams meeting the market demand, from the old TV market to the current network market, it is not just radio and television that is difficult to survive. . . However, this universal exclusion rule can not arouse the practical significance of its exploration. Instead, it adopts the overlord strategy, which is really the scum of the network! Moreover, IQ is still problematic. It doesn't matter if you lack skills. It doesn't matter if you make a box out of a cottage. At least learn some skills, but in fact, the ability of netizens is far greater than that of an enterprise that lives by fantasy.
Look at how omnipotent netizens fight back: Search engines search for the following contents, and you will find how retarded bullies are:
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