This time, I will talk about the part that many people often ignore when doing self-media-the cover.
In fact, it is not difficult to find that the cover takes up more space than the title, especially the video. Many users often notice the cover at first sight and then the title.
However, many self-media creators are always used to choosing the default cover when creating, ignoring the importance of the cover.
First of all, the cover
The focus setting of the cover can refer to the idea of the topic.
1. There should be "core words", that is, the picture should have focus.
2. Contrast before and after, that is, the picture should have a sense of conflict.
3. Clever suspense is that there should be room for association in the picture.
You don't have to have all these elements, but you must be more careful about the title, and the more likely it is for users to open it.
The last article mentioned in detail that an article or video can become 10W+, which is essentially a combination of title and cover, so that users of 10W+ can open it after seeing it.
Therefore, we must not ignore the setting of the cover.
Second, the platform
Different platforms, the display of the cover is not exactly the same.
For graphic content, on the platforms such as headlines, Baijia and Penguin. Most of them will choose three pictures, which can have a lot of room to play. I often use pictures of different combinations of elements as the cover.
On the single-cover platform of WeChat official account, you will usually see about three official WeChat account contents on one screen, and the cover takes up a lot of space. You should choose different cover types according to the tonality of your account.
The short video content of the horizontal version is mainly brushed in the information flow of headlines, miles, hundreds of platforms, so try to attract attention. At present, the mainstream gameplay is to use bold characters on the cover and then blur the background as the second title.
Tik Tok's vertical video content and recommended cover traffic are not particularly important, but considering the creation of personal IP, when users open our home page, a neat cover is more likely to leave a professional impression on users, so it is best to have a fixed template.
On the other hand, faster cars are different. In addition to the immersive recommendation of information flow, users can also actively click on the videos they are interested in on the Discovery Channel, so the cover will be faster and more important than Aauto.
You can choose a cover that suits your own style according to the cover display characteristics of your resident platform, and perform iterative upgrade according to data feedback.
Third, production.
I make a video cover, which is usually realized by PS. I used a frame in the video as the background, blurred it and added eye-catching words as the second title of the video.
For the graphic cover, you will choose some familiar pictures and then add some descriptive text. If you just add text, the local picture reading software can be realized, and it will be faster than PS.
The plain text cover such as WeChat official account is an online art word generator that I found directly on the webpage. After setting the background and text, it is automatically generated, which is faster than local production.
The demand for the cover is different, and the production process is not exactly the same, just suit yourself.
If you want to do a good job from the media, you can't ignore the importance of the cover. I hope this article can give you some inspiration.