Li Ning, a gymnast from China, won many gold medals in the 1980 Olympic Games and became a legend in China sports. After retiring, Li Ning founded Li Ning Company, which will gradually develop into a leading brand in the sporting goods industry in China. The ownership and operation of Li Ning Company are carried out in China, and the product design, production and sales are mainly aimed at the China market.

On a global scale, the influence of Li Ning brand is growing, and it is still regarded as a brand in China.