Since 2003, Ji Keliang, honorary chairman of Maotai Distillery, has personally written and published a series of articles, such as Maotai and Health, Telling You a Real Old Maotai, World Top Distilled Liquor, National Liquor Maotai, and National Soul. In order to guide the word-of-mouth spread of soft articles in mass media. Popular soft text is an important means of marketing. Once published, these articles were reprinted by major online media, releasing explosive influence through a few simple soft articles. Because Maotai chose the right marketing method. Soft-text marketing can be regarded as the intangible implantation of products or brands in the content, and the communication power achieved by a real marketing soft-text is extensive and deeply rooted in the hearts of the people. Today, Bian Xiao will share with you the classic cases of brand soft text, so that you can deeply understand the "essence" of soft text marketing! Dove chocolate soft article, I believe many people are familiar with Dove chocolate and have heard of it. Let's analyze its marketing soft text characteristics together. Dove Chocolate's soft article "Youth is not the end, our story is unfinished" has written a very touching emotional story for the emotional world of young people. The author of the article tells about his mental journey from knowing and falling in love with a boy to accompanying and cherishing him in college. It is infectious and readable, and can even cause the buzz of many people. Dove implantation is more natural. "The constant is Dove chocolate", which is very consistent with the scene of the story and vividly highlights the positioning and brand connotation of Dove chocolate. The delicate and harmonious entrance not only makes many people have a long-term good impression on Dove chocolate, but also subtly conveys the brand value of Dove chocolate. Summary: This is an emotional essay. People are emotional. Soft writing can also take the emotional route, play emotional cards and create emotional soft writing. This kind of soft text makes people communicate with each other, and it is easy to impress people and enter the hearts of consumers. The promotion of soft text is a long-term work that needs to be adhered to, and any enterprise needs to pay attention to it. Therefore, we must work hard on the promotion of soft texts and do a good job in products, services, word of mouth and brands in order to bring better publicity effects to enterprises. If you have the need of soft text promotion, or don't know how to choose a soft text publishing platform, you may wish to consider our consultation.