May philosophy and wisdom! (Source: mindhave) In the face of adversity, many rich people are bankrupt and penniless. In order to survive, they gave up their value and became vendors, salesmen and insurance brokers ... In the face of storms and setbacks, they waited for the day of rebirth. This kind of story is really inspiring. Because people live passively, there is nothing they can do about many things. People can't change the environment, climate, people's ideas, economic depression, nor can they change their destiny. The only way to be independent is to change yourself to adapt and not complain. Is this a characteristic of human nature? No, animals have already done so. Is the oversized claw of 336x28 crab a treasure? Once the situation is critical, you will commit suicide to save your life. Sea cucumber can excrete very sticky intestines and internal organs and break the body into two or even several pieces. Seals used to live in groups on islands and perch on rocks, but when the tide came and there was no place to stand, they changed from land to water, and their whole bodies were adjusting and evolving. They not only learned to swim, but also were good at diving. Goldfish don't know how carefree it is in a wide pool, but it's inconvenient to bend over to the fish tank or fish tank, and it will lose weight automatically, and its fins will become smaller ... Changing and giving up is a painful sacrifice process, which is not easy, and rebirth has been nursed back to health several times. Animals can do this, but why do some people commit suicide? The wisdom of giving up-the wisdom of the world is nothing more than giving up "giving up", which comes from Buddhist language and from "four beings" People who "give up" have nothing to give up; People who "get" have no income, which is called "willingness". As the saying goes, "giving up" means that everything in the world reaches a balance in giving up and getting. The two are contradictory unity, which runs through the whole process of the development of things and is an endless cycle of checks and balances. The beauty of "willing" lies in carelessness. Over time, the wisdom of "giving up" and the essence of China's traditional culture-Laozi and Zhuangzi's philosophy quickly merged into a Zen doctrine. Yi Chan's theory of "giving up", with its super penetrating power, quickly merged with people's daily life through the time tunnel, and became a "life Zen" characterized by appreciating exquisite customs and inspiring people. (Source: mindhave) When talking about the wisdom of giving up, the famous writer Jia Pingwa said with regret: "The world is composed of yin and yang, and living in this world is also a process of giving up and getting one." We don't deny that we have strong desires, such as money, power, reputation and feelings. Desire is human nature and the driving force of social progress. But the beast of desire often makes it difficult for us to grasp, either worse or too much, so there are too many tragedies; The more someone wants it, the less they can get it; Finally, someone got it, but it suffered greatly. People who can survive, or successful people, actually know two words: willing. I can't bear it. The small house is too small and the big house is too big. Looking through ancient books, there have been many famous figures in history. Han Xin achieved great success only after being humiliated, and Gou Jian's service and bravery finally destroyed Wu, Tian Ji and his horse racing. The boss below allied with the boss above, the boss above allied with the boss in the middle, and the boss in the middle allied with the boss below, giving up the sorrow of small losses and winning. People are like this, and so are all things? Snakes grow up in molting, gold is found in gravel, * * * is the comfort after pain, and spring is the prosperity after cold winter. Looking back on what we have experienced, many times we made great plans because we were impatient, and many times we suffered a little loss and quickly won the good. In order not to let our true nature be confused by the temporary glitz, our reputation is too high, which makes us lose the freedom of action. Giving up and giving up are full of our trivial daily life, telling stories of success and failure. Giving up is really a philosophy and an art (Source: mindhave). The philosophy of "Willingness and Willingness" is not only respected by the world in daily life, but also extended to enterprise management by some entrepreneurs with strategic vision as corporate culture and management concept. A few years ago, Mengniu launched the gold medal milk "Telunsu", which quickly lost most of the high-end milk market in China. A year later, at the customer meeting of Mengniu ice cream headquarters, the brand of "Trent Shengxue" was launched in a high-profile way. Soon, "Telunsu" was renamed as "Tiran Shengxue". Finally, didn't the high-end milk brand Telunsu also extend to the snowy area? On the cake products. It is said that this is the result of direct intervention by Niu Gensheng. The reasons are as follows: firstly, in order to better maintain the scarcity characteristics of high-end brands in Telunsu, this is considered from the strategic perspective of strict macro-brand rules; In addition, Mengniu culturally emphasizes that everyone should be a self-contained "fire", not a "charcoal" waiting for others to ignite, and avoid "beating internal forces with internal forces", "Telunsu" and "sudden blood", which not only avoids the mutual interference of brands, but also reserves enough space for the future development of Mengniu brand family. It can be seen that this subtle adjustment contains the core essence of commercial brand management-the willing way of brand management! Being willing is a dialectical cognition, a wisdom of choice, a philosophy of life seeking balance, and an environment that is not disturbed by gains and losses. Between giving up and not giving up, it contains the mystery of the operation of all things, the essence of life philosophy, profound cultural connotation and the eternal significance of life. The wisdom of the world is unwilling! Don't forget to share it with friends and relatives after reading it, so that they can experience the philosophy of life together! Original source: mindhave, (Source: mindhave)