Near the Mid-Autumn Festival, whether it is outdoor advertising or supermarket shelves, what you hear and see in your ear is always related to the Mid-Autumn Festival and moon cakes. The reporter learned from Miqi, Meilijin, Anqi and Yupinxuan. That mooncake stuffing is still the main battlefield of this year's mooncake market competition. This year's moon cakes pay more attention to health and green. In addition, precious ingredients such as Cordyceps sinensis and foie gras have also been added with mooncake fillings. There have been moon cakes made of high-grade raw materials, such as state banquet Buddha jumping wall, French foie gras and Hennessy Yaozhu, which add points to moon cakes with healthy trends.
Chinese and western dishes turn into moon cakes.
Among all brands, a "moon cake street" has been opened, which is piled up like a mountain, making people dizzying, and the specialty stores of major brands are also filled with a strong Mid-Autumn Festival atmosphere. According to a mooncake salesman, the price of mooncakes this year.
It is about 10% higher than last year. Throughout this year's moon cake market, many brand manufacturers have made a big fuss about the name of stuffing. Many moon cakes are a combination of Chinese and western, with different tastes. As the special mooncakes of Expo 20 1 1 Xi, the mooncakes of high-end famous dishes such as royal abalone wings, state banquet Buddha jumping wall, French foie gras, and top-grade scallops are specially introduced. In particular, French foie gras moon cakes, especially soft cakes and delicate foie gras, slowly melt in the mouth, and the multi-level rich taste makes people's lips and teeth fragrant. "The first time I saw such a good moon cake. The stuffing used is so good that the nutritional value is definitely high. " This Mid-Autumn Festival, she specially selected several kinds of moon cakes for her son, such as French foie gras, state banquet Buddha jumping over the wall and so on.
Manager Xu of Miqi Marketing Department told the reporter that many moon cakes are filled with famous dishes at present, and the moon cakes with XO scallops, XO abalone, abalone wings and crab roe as fillings have attracted many buyers. Compared with food manufacturers, hotels and restaurants take the fashion route, give full play to their cooking advantages, and cooperate with qualified food processing companies to make some precious seafood as fillings and create noble moon cakes. The reporter saw in the Abalone Wing Restaurant in Hong Kong that the "crab shark's fin" moon cake was specially launched here, and the fine shark's fin and crab roe were selected. Kempinski Hotel's "Hennessy Yao Zhu Yue" moon cake, with seafood beads and Hennessy wine, makes people shine. Shangri-La Hotel offers moon cakes such as royal abalone, gourmet seafood and court bird's nest, while Xi 'an Jinhua Hotel offers moon cakes stuffed with western dishes such as "truffle bacon".
Fashion healthy moon cake market is favored.
This year's moon cakes highlight the elements of freshness, health, simplicity and low sugar. The varieties of moon cakes sold in various supermarkets are also rich. "There are many kinds of moon cakes launched in our store this year. In addition to some traditional moon cakes, moon cakes with personalized health foods such as natural pulp, northern Shaanxi red dates, ultra-pure lotus seed paste, natural salted duck egg yolk and jujube paste are more distinctive. In the processing of moon cake skins, we have newly developed low-fat, low-oil and low-sugar miscellaneous grain skins and egg skins, as well as mini moon cakes that are deeply loved by fashion people. At present, the order volume of moon cakes is relatively large and the sales volume is very good. "
In the cake shop in beautiful Jinbei Street, the waiter is enthusiastically promoting healthy moon cakes to customers. Subsequently, Mai Lijin told reporters that this year is the first year of the implementation of the new standards for the use of food additives for moon cakes. So in the face of this special Mid-Autumn Festival, they are particularly strict in the choice of fillings. For example, their fresh pomelo and pineapple moon cakes have a pulp content of over 30%, while the golden silk jujube moon cakes are made of high-quality northern Shaanxi dates with a content of 65,438+000%, and the dates are preserved without preservatives. According to relevant persons of Hi-Green Co., Ltd., this year, on the basis of traditional fillings, their HongLing cakes have added fashionable ingredients such as cheese and blueberries, which highlights individual health preservation. Red wine cranberry moon cakes, honey pomelo and tiramisu moon cakes in Miqi advocate health and delicacy. According to manager Xu of the marketing department, it is made of French red wine and cranberry soft stuffing. "Sweet cranberries, accompanied by the faint fragrance of red wine, slip through the throat." Xiao Zhang, who has eaten this kind of moon cake, told reporters that the honey pomelo moon cake in Miqi has a refreshing taste. Every bite is full of the aroma of grapefruit and the sweetness of light honey. The unparalleled taste echoes the tip of the tongue.
Traditional moon cakes have a new meaning.
This year, there are various styles of moon cakes in Xi 'an market. Besides Cantonese, Qin, Soviet and Beijing styles, there are also mooncakes of Harbin, Chaozhou, Shanxi, Yunnan, Korean and French styles. Manager Xu of the marketing department said that the Mid-Autumn Festival is a traditional festival that China people attach the most importance to reunion. Eating moon cakes has been a traditional habit in China for thousands of years, but the same moon cakes can no longer meet the needs of modern people. Today's moon cake market has already broken through the situation that Cantonese style dominates the world, and all kinds of moon cakes are in full bloom, blending modernity, fashion and tradition.
Manager Guo of the public relations department of Kempinski Hotel told the reporter that western-style moon cakes are different from Cantonese-style moon cakes, which are made of western-style materials, such as tiramisu, truffle foie gras and cranberries. The fillings are richer and more diverse, and the taste is more refreshing and not greasy. For example, the charcoal moon cake they launched is a kind of moon cake that combines Chinese and western. It uses traditional fillers from China and combines with the living habits of westerners. After the moon cakes are wrapped in gold or silver tin paper, they are baked in a baking tray and cooled before eating, so that the moisture and nutrition of the cake crust and stuffing can not be lost, and the taste is crisp and not greasy.
This year's moon cake gift boxes are also popular with low-carbon fashion, and luxury gift boxes are rare.