Mango tv members raise prices again, video software? Cut leeks? It is really unacceptable for users, because many users have become suckers, because for video platforms, the core competitiveness is the quality of content. Which content is more attractive to users, users will recharge, and these platforms will pay a relatively expensive price to attract users. In this case, the video platform will also face losses, so the platform will choose to raise prices to make up for its losses. In fact, what Bian Xiao wants to say about this situation is a vicious circle, because the money is taken by the star directors and the content of the TV series is not so good.

The price increase of Mango TV micro-members seems to be sudden, but it is actually an early warning, because at the beginning of 2022, mainstream video platforms such as iQiyi and Tencent are also raising prices, and most of the price increases are above 5 yuan. At present, the price increase of video software may be acceptable to most users, but whether the service quality should be improved under the premise of price increase, especially for some platforms, even after purchasing VIP, there will still be a lot of advertisements. Because the main reason for users to buy VIP is that they don't want to watch advertisements, they can see the broadcast movies or variety shows at the first time.

In fact, the whole video platform is facing the same problem now. There is no other way but to raise the price, but in fact, this effect is also a very bad experience for users. If the price continues to rise, it may also have a certain impact on the market. Perhaps at some point, after users abandon the video platform, it will make the video platform eat its own fruit, thus triggering a greater impact.

Finally, if the video platform can continuously optimize its content, users may be willing to spend more money to buy members.