Beauty salon promotion planning scheme template 1 promotion theme:
Spring and summer change seasons, and May Day is a gift.
Activity purpose:
1, use low-priced goods to make profits and expand new customers.
2. Strengthening emotional communication with customers can also cultivate customer loyalty.
3. Promote the growth of the staged performance of beauty salons.
The main content of the activity
1. always brings new discounts. During the activity, both old customers and new customers can enjoy a 30% discount, and old customers can also get a free facial hydration project.
2. Two or more new customers travel together. During the activity, if there are two new customers, they can enjoy a 20% discount on beauty salon products and a 30% discount on items. When three people walk together, they can enjoy a 7.5% discount on products and a 6.5% discount on articles in the beauty salon. Four people go together, the product is 30% off, and the project is 60% off. If there are five or more people traveling with you, you can enjoy a 60% discount on beauty salon products and a 50% discount on items.
3. Limited summer season cards. Only during the activity can you buy a limited membership card of summer beauty salon. The season card includes summer sunscreen repair, body whitening, deep hydration, oil control, acne and other projects. And I will give you a bottle of summer sunscreen to make you white and tender all summer.
4. sweepstakes. During any activity, if you spend 588 yuan in the beauty salon, you can participate in the activities of the beauty salon's lucky turntable. The turntable includes beauty products, cash coupons and even a free half-year card reward!
Precautions for activities:
1. Holding an event requires a perfect plan. Therefore, during the activity, all employees are required to participate in the beauty salon activity planning and brainstorm. Or divide into several groups and plan activities from different directions.
2. Whether the activity is done well is closely related to publicity. So, one week before the event, you can tell your customers through some interactive platforms in the beauty salon that the May Day promotion is crazy. Then the LED mobile phone subtitles or banners at the door of the store introduce the promotion activities of the beauty salon. During the activity, a single coupon will be distributed along the street to inform new and old customers around.
3. Activity rewards. Set goals and tasks for beauticians, and what are the rewards for completing and exceeding the activity goals? If not, there will be a penalty, but this penalty will be announced after the event, giving beauticians some pressure and suspense and improving their work enthusiasm.
Beauty salon promotion plan 1 template 2. Card opening promotion
Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.
Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons.
Second, discount promotion.
Discount has always been an important means of trade promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.
Usage: Discount promotion is the most commonly used promotion method in beauty salons. In view of this promotion method, beauty salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.
Third, free trial promotion.
Free sample fitting promotion is a promotion method launched by beauty salons to attract new customers or develop new projects, so that customers can feel the consumption first.
Usage: Beauty salons gather customers with certain needs and try them out for free in a given time, so that customers can experience the effect of cultivating customers to become main customers first. Then do the next free trial and enter the next cycle.
Fourth, the promotion of consumer dividends.
Consumption points are a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.
V. Warm promotion of "SMS"
"SMS" can be said to be a hot topic now, and it has rapidly risen from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on.
Beauty salon promotion planning scheme template 3 Activity theme:
Summer love, Tanabata love.
Activity time:
1, 20 _ _ ~ August 6, 20 _ _
Location:
Pu Li ti sha beauty salon direct sales stores he pu Li ti sha beauty salon franchisee
Active object:
Mainly lovers
Activity promotion:
1. Publish news and activity announcements in simple official website, Weibo, forums and other online channels.
2. Distribute coupons and DM leaflets on crowded streets.
3. Post posters and banners in front of the beauty salon.
4. Send roses, chocolates and other romantic lover gifts.
Precautions for activities:
1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.
2. The package launched by the beauty salon is limited to half a month.
3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.
Activity content:
1, Beauty Package for Couples-Consumption for Men and Women
On the same day of Valentine's Day in China, a special offer was launched. Anyone who buys a couple's beauty package on Tanabata will get a chance to draw a luxury gift package. The prizes include a gold card in a beauty salon, a bouquet of roses and five free facial treatments. These can attract customers to spend, requiring both men and women to spend at the same time.
2, foot massage promotion-intimate lover theme
A journey of a thousand miles begins with a single step. Take good care of his or her feet. Is your love close enough?
The beauty salon has newly launched a boyfriend or husband to massage your girlfriend or wife's feet on the spot, so that she can feel your truest love. On the day of the activity, the couples who enter the beauty salon will draw out nine couples who are willing to massage each other, and the pedicure technician of the on-site beauty salon will personally teach simple massage and pedicure techniques, so that she can enjoy your most intimate thoughts. If you love her, massage her feet!
3. Sweet kiss
During Tanabata, an activity was held in front of a beauty salon in Prittie, inviting passers-by to hold a kissing contest. As long as you kiss on the stage for more than 3 minutes, you can get the whole body care of the beauty salon and a bunch of roses. This activity is specially prepared for couples.
Template ⅹ of beauty salon promotion planning scheme-lottery method:
The beauty salon held a "monthly lottery, quarterly gift" activity, drawing small prizes every month and grand prizes every quarter. Small prizes are products or gifts. Consumers who spend a certain amount in beauty salons within three months have the opportunity to participate in the live lottery. There are more than ten kinds of prizes, among which the most attractive prize is a Jialing motorcycle or a Hong Kong-Thailand tourist quota.
Eleven eleven replacement method:
Also known as the offset method: all customers who buy the slimming service card during the activity can participate in the "Cash for Empty Essential Oil Bottles" slimming service card: _ _ yuan/10 times (no products).
Recommended product matching: abdominal weight loss: circulating oil+body shaping oil+abdominal massage cream+rosemary (? Yuan)
Leg weight loss: circulating oil+body shaping oil+leg massage cream+rosemary (? Yuan)
Corresponding offset of empty bottles of essential oil:
1.Empty bottles used in 50 yuan are: tea tree oil, grape oil, lemon oil and sweet orange oil).
The empty bottles used for RMB 2.70 are geranium, lavender, chamomile and sandalwood oil, and the empty bottles used for RMB 100 are rose oil.
During the activity, new customers who open cards in this beauty salon with nursing cards not consumed by other beauty salons will get the remaining nursing times of this nursing card (note: not more than half of the times of this card) and enjoy the preferential policy of normal card opening; Use empty bottles (or boxes) of other brands of skin care products to buy corresponding products in beauty salons. 1 empty bottle (or box) can get 10% discount, 2 empty bottles (or boxes) can get 8.5% discount, and 3 empty bottles (or boxes) can get 7.8% discount (note: the total number is not more than 3);
Description: First, it can be aimed at old customers, and second, it can be aimed at new customers, using the concept of replacement to make customers feel valuable.
Twelve binding method:
Trinity activities:
Buy a facial mask 280 yuan (toner+gel+essence) at full price.
Buy a set of eye care for 455 yuan at half price (eye cream+eye rejuvenation+moisturizing eye mask)
30% off to buy a set of 572 yuan summer mask (nourishing and moisturizing+rejuvenating beauty+rejuvenating element)
Another example: if you buy a basic annual card, you can get a 50% discount on health care products and a 60% discount on underwear and other related supporting products.
Note: We will launch a complete set of beauty products in combination with customer's attention. Some things are not used to make money anyway, and you may not be able to make money if you want to. It is better to make part of the profits a tool to stimulate sales.
Thirteen loading method:
In many big stores, the annual consumption of customers is calculated by _ _ yuan per year, and 20 bottles of products are sold to customers, each bottle is 100 yuan, * * * yuan, * * * 4000 yuan, but 20 promotions will make customers particularly uncomfortable. Why don't you make a customer's annual beauty plan: 4,000 yuan for an annual care card plus 20 free choices of products (. This basically meets the needs of customers for home products all year round.
Note: this way, customers will not be disgusted by frequent sales promotion, and the trap is a gift, which is more easily accepted by customers.
14 card transfer method:
Learn the form of card transfer in the sales chain, and use the psychology that customers love to take advantage of small things to make customers consume higher-value cards. That is, the customer 780 yuan has a card. If it is replaced by a card of 3,800 yuan, no matter how much money is left in the card, it will be regarded as 780 yuan. And so on. Or double the water tank. And a transfer card.
A beauty salon often holds a "monthly lottery with discounts every day" activity, so that potential and interested customers can draw a lottery, and when they win the prize, there will be sales opportunities. Customers are greedy, cheap and thin-skinned, so they sell 740 yuan's discount card, the content of which is 15 facial meridian beauty treatment. When customers come for the second time, whether they want to buy or not, they will promote eye protection products worth 30 yuan RMB through the persuasion of the store manager, minister and manager. On this basis, according to the purchasing power and desire of customers, it can be upgraded to 3800 cards or directly to 5800 cards. If the money is not enough, it can be paid by the manager and returned to him next time. Once the deposit is received, it will be turned over to the finance as soon as possible and cannot be returned. There is also a 9800 lifetime card, which has many advantages and benefits. If the customer brings someone to apply for a lifetime card, the customer can enjoy different value points concessions. Lifelong cards are also divided into types: Lifelong Warm Oil10.5 million, Lifelong Pedicure10.5 million. If the customer is doing nursing in a beauty salon, it is necessary to mention more people and things to transfer cards, so that the guests can have a sense of contrast, so as to achieve the role of card transfer.
One Happy and Fifty-Double Method:
Customers who come to the store to buy any service card will get an equivalent service card, such as giving them a gold card. Buy a monthly card to send a monthly card, and buy an annual card to earn an annual card. Another way is that two people can only charge one person or one and a half people for beauty treatment, and the same is true. The wool is on the sheep, depending on the policy. For example, the original card is worth 3000 yuan, two people come to the beauty salon for 4500 yuan, and then send a bottle of products for another person to buy.
Note: Gift cards can be given to friends or different friends, but the number and time are limited.
Pick up the land transfer introduction method:
For example, the annual card is RMB _ _ _ yuan, and it is better to have a price difference for several bottles of products worth 900 yuan. Send friendship cards (four times a month, worth 480 yuan) and patronage cards (once, 180 yuan). Both cards must not be used by me and have a service life.
Free "Beauty Monthly Pass": In order to launch new products and develop new markets, a beauty salon held a promotion activity of "Free Monthly Pass": consumers can receive the "Beauty Monthly Pass" for free, and give free body care to the promoted products for one month; Consumers can get a "beauty monthly ticket" for next month for free when they buy promotional beauty products for a certain amount in the current month; Anyone who introduces two qualified consumers to our store to receive the "Beauty Monthly Pass" and exercise in the current month will get the "Beauty Monthly Pass" for next month free of charge. One month after the activity, the beauty salon distributed more than 90 "monthly beauty coupons", and nearly 40 people received the "monthly beauty coupons" the next month.
Make a beauty plan for one yuan a year. According to statistics, customers spent 3000 yuan last year. As long as you pay 3000 yuan and 1 yuan, you can get a free beauty opportunity. The consumption of imported customers can be offset by half. For example, two customers spend 5,000 yuan, offsetting 2,500 yuan, and the upper limit is 3,000 yuan. At the end of the year, we will lure the next year or preferential products, and ordinary customers will not get their money back.
17- continuous accumulation method:
Rolling cumulative promotion case:
"18 monthly rolling mode" introduction: after attracting customers with low prices to increase their popularity, consumers can increase their consumption through rolling promotion.
Customer consumption 18 yuan can get 4 times of free care.
200 yuan can get the discount of 18 yuan if you buy products and bring a friend for free care.
540 yuan can get: other care 2 18 yuan (optional), household products 100 yuan.
After spending half a year's card again, 960 yuan can get 758 yuan for other nursing (optional) recharge, and get a gift of household goods from 280 yuan.
Spend the annual card again 1.680 yuan can get it: before spending 1.7 1.8 yuan can recharge other care (optional) and give 500 yuan household items.
Introduce "1000 yuan card recharge rolling mode";
Attract tourists with medium price and greater preferential strength, and then promote consumers to increase consumption through rolling promotion. When the customer spends 1000 yuan, he can get the gift package presented by the manufacturer: 4 times of free care, including a bottle of products, a small gift, a single care roll for other projects, and a free care roll for friends (* * *).
If you spend 1.540 yuan season card again, you can get 1.000 yuan for other care (optional), and you can also get a gift package given by the manufacturer: one household item in 380 yuan, one small gift, one nursing roll for other projects and two free nursing rolls for friends (* * *).
If you spend another 2,960 yuan on the half-year card, you can get 65,438 yuan+0.540 yuan for other care (optional), and you can get a gift package from the manufacturer: 800 yuan household goods, a small gift, and three free care rolls for friends (* * * value yuan). If you spend the 6680 first year card again, you can get 2960 yuan for other care (optional) recharge, and you can also get the gift package given by the manufacturer: 2500 yuan for household items, one small gift, and five free care rolls for friends (* * * value yuan).
Note: The so-called "other care (optional)" refers to the care with high added value, such as ovarian maintenance, back acupuncture, adding essential oil, lymphatic detoxification, hairdressing, tattoo, etc. All prices can be adjusted according to local consumption habits and terminal manufacturers? Adjust according to different situations)
The beauty salon introduced new promotion measures to thank the old customers. Its promotion measures stipulate that customers who buy "annual cards" and "semi-annual cards" in this beauty salon will buy them at _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Moreover, you can enjoy the free service of beauty salons for life every year until the discount is "0", and new customers can also enjoy this measure in future consumption. (That is, consumers can enjoy a 60% discount if they hold a 20-year "annual card", a 50% discount if they buy a 20-year "annual card" and a 40% discount if they buy a 20-year "annual card". Within one week after the promotion measures were announced, more than 100 consumers bought the "annual card" and "semi-annual card" of the beauty salon, and some people still inquired about the activity one after another.
Eighteen-level nursing method:
The ultimate card of beautiful life
For RMB only, you can enjoy the service of value-added service yuan, limited to 8 people.
Service content:
If you order within three days of opening, you can become a permanent member for life. After that, you can enjoy a 30% discount on nursing projects, a 20% discount on products, a 30% discount on plastic surgery projects in a hospital, or a second-year nursing fee of 8,000 yuan from next year. Worth 8000 yuan).
Specially hired as a patrol consultant of a beauty center to check the overall work situation of the center in time, and have the right and obligation to communicate directly with the management of the beauty center, publicize and promote the center, provide good opinions or suggestions to the center, and get the special reward of the consultant's annual appreciation.
48 intimate nanny vip facial treatments throughout the year, worth 100 yuan/time, * * * 4,800 yuan.
There were 48 vip hand treatments with caring nannies in the whole year, with a value of 50 yuan/time, * * * 2,400 yuan.
48 intimate nanny vip neck care sessions throughout the year, worth 50 yuan/session, ***2400 yuan.
There are 48 vip body care sessions for caring nannies in the whole year, with a value of 150 yuan/session, and * * * 4,800 yuan.
One-off full-effect aseptic skin care course: one special aseptic combined bag for beauty robe, slippers, beauty pants, hair bands, sheets, alcohol, sterilized cotton, masks, conditioning tips, etc. to ensure hygiene. 30 yuan/time, two years, ***2880 yuan.
Provide a year-round beauty service integration plan, professional designated services, equipped with private beauty consultants and health consultants. Value 600 yuan.
In addition, free skin care home products throughout the year, according to the season, skin quality, consumption habits, giving away 4888 yuan worth of ace selected products. The annual demand for home-based care for the aged can be met.
Preferential basic physical examination for sub-health throughout the year. The value is 1000 yuan.
Provide two love cards, worth 666 yuan, and experience the service 4 times each time. Value 1200 yuan.
Note: At the same time, the service should be graded in the beauty salon, including: goods grading, beauty salon grading, beautician grading, after-sales grading and activity grading.
In addition, high-end beauty salons should design all possible cards, such as 1, 000, 30, 50, 80, 1, 800, 880, 000, etc. Another example is the 1, 2-year and 3-year cards of high-end customers, which should be designed in advance. Don't improvise.
Attach some activity cases:
100% prize promotion: the terminal will arrange a whole-hearted lottery in the last link to stimulate customers' desire to buy in the form of 100% prize. Every customer attending the meeting can participate in the lucky draw. The prizes are the first prize, the second prize, the third prize and the fourth prize, in which the first prize is the selected product or card, with 8.5% discount for the project, 8% discount for the second prize, 10% discount for the third prize, and the fourth prize is a small gift. Or the specialty of the manufacturer, the first prize 100 yuan, can be given to 500 yuan or so. It is best to set boxes, 4 bottles and a nursing card. By calculating the cost in advance, more first prizes and second prizes can be designed in the form of lottery tickets, or four-color table tennis can be used as lottery tickets. Try to let new guests win the lottery; At the same time, some private guests want to win the first prize.
There are prizes for bottles and condoms: scratch card design: customers can get a scratch card when they buy dry goods, and get a scratch award on the spot; There is an activity run by manufacturers: 20 get 200 free, and customers can get a gift package from 200 yuan in addition to 20 yuan; Points for goods: every product is marked with points, and the customer confirms it through the membership card, and the equal points are exchanged for equal items; If the manufacturer has a special price, you can make this appreciation promotion plan.
Guests can make 20 yuan cash coupons at the beauty salon with the invitation letter, and each product can be deducted from it. This method is appropriate if it is in the front shop and backyard.
Collective lottery: led by provincial distributors or manufacturers, all customers who spend money at the terminal in the region will have a collective lottery after the provincial terminal meeting. Due to the large number of participants, prizes can be designed to be attractive, such as Japanese and Korean tours, laptops, motorcycles, gold jewelry, wedding photos and so on.
There are two general promotion policies: buying products to send care, or opening cards to send products, and sending care is best driven by special projects to open cards; You can also send accessories, such as membranes, hand protectors, neck protectors, etc., to promote the project. There are also discount methods such as buy two get one free, buy big and send small, buy sets of boxes and send single items. There are many kinds of projects that can be split.
Physical promotion: From household appliances such as rice cookers to women's products, such as suitcases, women's hair clips, brooches and other trinkets, from cosmetic boxes to quilts and pillowcases, if you really have the heart, you may find some cheap things in the small commodity wholesale market. In addition, if you make full use of your social resources, you will provide some gifts with favorable internal prices. In addition, hairdressing products, children's products, men's products and beauty gadgets are also good ways.