Tmall Club, with the theme of "Pike, your new life comes first", jointly produced a set of poster copy with major brands to depict the quality life of men in the new era with big data. The contents of the poster are as follows:
Tmall Club +lululemon: More and more men take off their armor and dress naturally.
Tmall found that the total number of men aged 22-30 who bought yoga clothes in the past year exceeded 3.32 million.
Tmall Club+North Face: More and more men are friends with cross-country running.
Tmall found that the purchase of off-road shoes by men aged 22-30 increased by 32% in the past year.
Tmall clue +under armour: More and more men carry "mermaid line" with them.
Tmall found that the number of men aged 22-30 buying fitness equipment increased by 20% in the past year.
Tmall Club+Miaoxian: More and more men love to cook big meals with high-grade ingredients.
Tmall found that the total number of steaks purchased by men aged 22-30 increased by 65% in the past year.
Tmall Club+Burton: More and more men like to be overbearing.
Tmall found that the total number of men aged 22-30 who bought ski veneer increased by 93% in the past year.
Tmall club+ is only for mountain climbing: more and more men love to take selfies at the top of the mountain.
Tmall found that men aged 22-30 bought mountaineering in the past year, and the turnover of mountaineering equipment increased by 6 1%.
Tmall Club+Lab Series: More and more men know more about skin care than women.
Tmall found that the total number of men aged 22-30 who bought eyebrow pencils increased by 123% in the past year.
Tmall Club+suits your situation: more and more men know more about incense than women.
Tmall found that the purchase of fragrance by men aged 22-30 increased by 37% in the past year.
Tmall Club: More and more men go to the hall and go to the kitchen.
Tmall found that the total amount of cookware purchased by men aged 22-30 increased by 143% in the past year.
The above is a set of poster copy about "Mr. Xin" released by Tmall Club, which mainly uses the persuasive elements of data in the copy to reflect the increasingly quality life of men in the new era.
Data, when used in copywriting, can increase the persuasiveness of copywriting. Of course, besides using data, there are other ways to increase persuasiveness, which are explained in detail in our four-week copywriting course.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).