The most important thing about soft writing is to learn to rub hot spots first. For example, if your company is in the fashion category, Milan Fashion Week and Victoria's Secret Supermodel can be mixed in the article. If it is information technology, such as black technology products recently released by Jia Yueting or Google, help them advertise for free and attract readers by the way.
2 determine the direction of the company's new media.
Since the media, such as Mi Meng and bad reviews, their soft articles are all designed to give the audience a reading experience. If your company is for sale, there is no need to write so much chicken soup at ordinary times. Instead, use a lot of attractive headlines (try not to offend the audience). Remember, a company that focuses on selling products doesn't need to make the audience feel how good this small series is. What matters is what you think. All your boss cares about is how much powder you smoke and how much sales you bring.
Once the media companies on the Internet announce a new platform, they should register as soon as possible. Once the account is registered by others, it is sometimes impossible to find the platform official to come back.
The work of new media is very complicated and trivial, but one thing is certain: new media is definitely not a simple code word, "copy+paste".
The daily work steps of new media are as follows: topic selection, material collection, content editing, graphic typesetting, cover matching, content proofreading, push publishing, data monitoring, message processing, user feedback interaction, regular summary ... Any of the above steps will make a media person fall into endless troubles. What many people don't know is that those self-media people repeat this process every day and enjoy the "happiness of being abused."