Idea 1: Highlight individuality and monopolize the market.
Undeniably, the current consumption is escalating, and the basic demands of food, clothing and transportation have never changed, but showing individuality has become a newer and higher consumption mainstream and requirement. Moreover, business opportunities also provide "personality choice".
With the maturity of the market environment and the intensification of competition, the space for honestly doing traditional retail is very limited, and the popular "following the trend" a few years ago has no market. Only by pursuing individuality can a store attract customers' critical eyes; Only with a distinctive personality can your store stand out from the brutal business competition and open up the development space while reducing competition.
The concept of personalized shop originated in the United States and is popular in Japan, which means a shop with unique style, more specialization and distinct creativity. At present, in the existing domestic market, the concept of personalization can be divided into two types. One is the personalization of goods, which mainly grasps the characteristics of consumers seeking change and innovation and flaunting unique fashion, and provides unique personalized goods, such as dress customization and hand-painted leather goods reported by this magazine; The other is the personalization of stores, such as Starbucks, which emphasizes coffee culture, and Muji, which provides exquisite daily necessities. These unique shops start with cultural concepts and win the recognition of consumers.
Starting from the division of these two concepts, there are roughly two modes of individual entrepreneurship in 2006 that are worthy of reference.
World manager information -bi.icxo.com First of all, DIY shop is a unique form, and the trend in recent years is gratifying. From pottery bar, silver bar to paper bar, floral bar and so on, DIY has begun to penetrate into all aspects of life. Different from ordinary shops, these small workshops advocate a new consumption concept of "do it yourself" or even "enjoy it yourself". Their selling point is not the product itself, but the process of making the product, which is the attraction and the main source of profit, thus leaving a lot of room for creative development.
Secondly, there are shops that focus on personalized goods, such as special poster halls and party supplies monopoly. , basically provides products with unique creativity to meet the needs of some consumers who pursue personal style and taste. Although personalized goods need to be different, it does not mean to be unconventional. Its definition is partly similar to the definition of "niche market" goods. How to grasp the scale of both uniqueness and practicality is particularly important.
Need to be reminded that taking the personalized route requires entrepreneurs to have unique ideas and tastes, and fully foresee and expect the prospects of entrepreneurial projects. In the process of selecting materials, purchasing goods and selling, we should pay more attention to maintaining the uniqueness of originality. In addition, a common risk of personalized projects lies in the short time limit of popularity. When personality is no longer personalized, entrepreneurs should make decisions quickly and adjust quickly. Raise the technical threshold, slow down business opportunities and reduce fever.
Idea 2: Green Business Opportunities for Healthy Consumption
Lifestyle not only upgrades consumption, but also greatly changes the structure of consumer demand. At present, people are increasingly pursuing the quality of life and paying attention to their own health. The proportion of families with above-average living standards in cities investing in medical care is gradually increasing. Healthy consumption has become a hot spot for ordinary people's family consumption. From the hot sale of green food to the rise of health clubs and restaurants, it also conveys a message that with the continuous improvement of health awareness of domestic residents, there are huge business opportunities in the field of health care.
For example, in the United States, where the industrial structure is predictive, the health industry did not exist 20 years ago, but today the income of the health industry has reached 200 billion US dollars, equivalent to half of the income of the entire American automobile industry.
Experts predict that from 2000 to 20 10, the consumption of American health industry will increase from $200 billion to $1000 billion, an increase of five times. These benefits come from providing people with healthier, more beautiful products, delaying aging or preventing diseases.
Health is a broad concept. Judging from the current market development, it is still in the primary stage. For entrepreneurs, it is not difficult to find a money "well" that can open the excavation. But if you want to take health as the selling point of entrepreneurship, the threshold is not low. Entrepreneurs must first have the concept of healthy living, understand the latest trend of healthy consumption market, and master certain professional knowledge. For example, if you open a dietotherapy restaurant, you must know a little about Chinese medicine and nutrition, and you must train your staff properly before you can provide professional services. Secondly, as far as the amount of funds invested in the early stage is concerned, taking the health care industry (including pharmacies, Chinese medicine shops or cosmeceuticals) as an example, the capital threshold is all above 3 million yuan.
Therefore, it is not difficult to see that although the health market is ready to move, the word "health" is relatively superficial, the market is not standardized, the practitioners are mixed, and its professionalism and scientificity are questioned, which also leads to the emergence of few industrial brands focusing on health in the market. For the latecomers, this is equivalent to leaving a rich world for their great achievements in 2007.
Idea 3: Women and children are still very profitable.
The Jews said, "Make money from women and children!" This groundbreaking gold lettering has stood the test of time, as did 2006. The difference is that the consumption interest of women and children has changed a little now.
Relevant surveys show that 70% of social purchasing power comes from women. From shopping malls to street shops, consumers are all women. In the past, most entrepreneurial bosses were men, but the data from various entrepreneurial exhibitions in recent years show that the proportion of entrepreneurial intentions between men and women has been basically the same, so the increase of female entrepreneurial intentions is also the reason for the fermentation of female concept stores.
Women's business opportunities are nothing more than beauty, but compared with other business opportunities, most industrial projects show a trend of changing business performance. The difference between beautiful industries is that when new business opportunities appear, the impact on the original structure is not obvious. For example, from the hot spots of women's consumption in the past two decades, there has been a transition from clothing, makeup, beauty slimming and plastic surgery, but the emergence of new hot spots will not impact the former, and even have a complementary role. It can be seen that this market is an infinitely expanding market. For entrepreneurs, the test of business ability in the later stage is better than the judgment of project selection in the earlier stage.
At the same time, according to the report released by China Academy of Social Sciences, children's education consumption has surpassed pension and housing consumption, which has become the biggest purpose of residents' savings. It is estimated that the education consumption of domestic residents is about 250 billion yuan per year. The education and training market presents a strong demand momentum, especially in the fields of language training, vocational training and early childhood education. , and the business opportunities are unlimited. Take the children's cultural education industry as an example. According to statistics, there are 33.5 million children aged 2 to 12 in China, and more than 20% of them attend gifted classes. Based on the average monthly expenditure per person 1500 yuan, the annual market scale will reach12 billion yuan, and about 65,438+children aged 2-6 attend kindergartens.
Idea 4: Join in and aim for the high threshold.
Franchising chain is regarded by many entrepreneurs as a shortcut to start a business with low threshold, but it is not necessarily so.
According to the survey of entrepreneurship, 32.5% of the respondents choose to join the chain business, and only 16.7% of them plan to invest more than 654.38+10,000 yuan in venture capital. This misunderstanding is also an important reason for writing this article.
Joining a chain enterprise requires a large initial fee and deposit. Who are the investors? I believe that for most investors, the most important thing is the brand.
Brand is the lifeline of franchise chain, and it is also the biggest return for investors after paying the franchise fee. The franchise fee can be regarded as the embodiment of brand value, and the further view is the cost of improving management and technology behind it.
Therefore, it is easy to compare advantages by choosing high-precision joining projects.
First of all, the high threshold project has screened more competitors for investors, and among the few peers who choose the best, excellent personal qualities not only ensure the success of their brands, but also reduce more risks for their joining behavior. However, it should be noted that a high threshold is not simply equivalent to a high capital threshold. Investors need to be clear about the specific composition of franchise fees when choosing franchise projects. If a high proportion is invested in equipment, then your investment is likely to be working for equipment manufacturers.
World manager information -bi.icxo.com Secondly, high threshold largely corresponds to high popularity. For individual investors, they may never have a famous brand of their own, KFC with a bid of 8 million yuan and McDonald's with a starting price of 2.5 million yuan. Although they have invested a lot, once they join successfully, they will have a global network to help you promote it. Even on the first day of business, they will never worry. After that, the most important thing is the "management" and "technology" that franchisees get after paying high investment. Why can chain brands succeed? A very complete management plan and training system is their killer. Instead of buying a defective follow-up support system at a low price, it is far better to buy a proven cost-effective one with a high initial fee.