At present, the form of live broadcast with goods is very popular, and more and more people are slowly accepting shopping through live broadcast. Now there are even many products endorsed by celebrity big coffee, such as sweaters endorsed by Luo Yonghao and bird's nest endorsed by Simba. Recently, the fake events have been hot, not to mention some unknown anchors endorsing harmful diet pills.
But as we said at the beginning, we can't directly refuse to shop through live broadcast just because these cases appear frequently. Just like when Taobao first came out, many people didn't believe in online shopping, thinking that there would be many fakes in online shopping products. After all, there are so many products on the live broadcast platform every day, especially at present, due to the lack of industry supervision norms, the products of live shopping may be filled with many products with false propaganda and false ingredients, so in this case, we need consumers to enhance their identification ability and avoid falling into the minefield of live shopping. Instead of refusing to buy goods by live broadcast.
In the process of shopping, you need to choose a relatively large and professional e-commerce platform to buy, and you should also choose a more influential head anchor to carry the goods in the selection of anchors. When buying, you should also check the product description on the product details page, and you can choose to keep the voucher when buying on site.