2065438+In April 2009, Liu Hongwei joined Yi Kai Automobile as the general manager of the sales company. Liu Hongwei, who personally created many classic marketing cases of Chery QQ, officially took over the market, brand and sales of Yi Kai Automobile. I thought that the road of independent development of Yi Kai automobile would begin slowly. Unexpectedly, in less than two years, Liu Hongwei turned and left on 202 1.
Yi Kai Automobile was first born out of Chery's Jiangbei project, and later became an independent automobile brand. Three years ago, Chery "slimmed down". Besides selling Qoros cars, Yi Kai cars have also been put on the shelves. In the end, Yibin City holds 50.5% equity of Yikai through Yibin Automobile Industry Development Investment Co., Ltd., Sichuan Yibin Pushi Group Co., Ltd. holds 0.5% equity of Yikai, and Chery retains 49% equity.
Yi Kai Automobile was first born out of Chery's Jiangbei project, and later became an independent automobile brand. Three years ago, Chery "slimmed down". Besides selling Qoros cars, Yi Kai cars have also been put on the shelves. In the end, Yibin City holds 50.5% equity of Yikai through Yibin Automobile Industry Development Investment Co., Ltd., Sichuan Yibin Pushi Group Co., Ltd. holds 0.5% equity of Yikai, and Chery retains 49% equity.
According to the data, Yibin Pushi Group Co., Ltd. is a subsidiary of Wuliangye Group. Therefore, it was rumored that Wuliangye was going to build a car. In fact, Wuliangye only holds 0.5% of the shares. However, Wuliangye, as a state-owned enterprise, Yibin State-owned Assets Management Co., Ltd., one of its largest shareholders, and Yibin Automobile Industry Development Investment Co., Ltd., which owns 50.5% of Yikai's shares, belong to the state-owned enterprises under Yibin City.