Miracle Fruit, the world's top-selling juice brand, saw the demand trend of consumers in Taiwan Province Province for low-calorie drinks, and specially launched a low-calorie orange juice drink, which not only smells sweet of oranges, but also has the unique sunshine pulp of Miracle Fruit. It is not only rich in taste, but also surprising that the calories of Miracle Fruit low-calorie orange juice drink are less than 65,438+000 calories per bottle.
Another new product Aquarius sports element is a sports drink, which is aimed at consumers who love sports and emphasize sports performance. The probability of sweating in hot summer is greatly increased. In fact, when sweating, the body loses not only water, because there are electrolytes in sweat. In the faint aroma of grapefruit, the newly launched "Aquarius sports element" sports drink is specially added with ION4 advanced electrolyte replenishment system, which can quickly replenish water and lose four main electrolytes of magnesium, sodium, calcium and potassium due to sweating.
"Aquarius" sports drinks are deeply loved by Japanese consumers. Since 2004, it has been the first Japanese sports beverage brand for eight consecutive years, and it is the only designated sports beverage brand in Taiwan Province Olympic Games. With the launch of new products, transnational Olympic sports stars are specially invited as spokespersons, hoping to convey the brand spirit through these Olympic sports stars. This time, three Olympic commemorative suits were launched, including "Japanese Frog King" Kosuke Kitajima's "I can do it! (Servant にはできる) I insist on not giving up by Yang Shujun, a taekwondo beauty, and I want to surpass again by Zhiyuan, a table tennis man. Li Ruixian, Marketing Manager of Coca-Cola Taiwan Province Branch, said: "We think such a shocking sentence is not only for athletes to hone themselves on the way to the Olympics, but also for the general public to challenge their daily lives! 」
During the marketing period of "Charming Fruit" low-calorie orange juice beverage and "Aquarius Sports Element" sports beverage, besides TV advertisements and online activities, large-scale experiential drinking activities will be launched to give people the opportunity to actually drink new products. In addition, early adopter prices will be introduced in different channels, so that everyone can maintain a sense of lightness, replenish the lost water and welcome the summer together.
Subscribe to the health Aloha audio-visual channel, read health knowledge more easily, and pay attention to your health every day! Line @ ID:@:/LOHAS/Article/3328/ Coca-Cola is a new product in summer, with low calorie and low burden. Key words: fruit juice, Coca-Cola, low calorie, sports drinks.