Not only in fashion, but also in entertainment. But this wind direction is about to change. Recently, an advertisement of Victoria's Secret successfully attracted the attention of netizens, because this time Victoria's Secret used the English model of 14. The British model said that she never thought she could shoot an advertisement with a supermodel. At the same time, she also thinks that Victoria's secret is very correct, because 14 is the average size of American women.
Recently, Victoria's secret and Bluebella underwear brand cooperation advertising blockbuster have been hotly debated by everyone. Because this is the first time that Victoria's Secret has launched a large-size model Ali Tate Cutler for many years, and there are also models in Europe and America with a size of 14, which is equivalent to China's L size. It can also be seen in the advertisement that her figure is compared with other models, and her arms are about as thick as the calves of black models. This is the second time that Victoria's secret has "slapped her face". This year, Victoria's Secret also launched a transsexual model. On one occasion, the head of Victoria's Secret said that they would not hire models to make men have no illusions.
For Victoria's secret, using plus-size models means compromising the current market. Victoria's Secret's sales are far less than those of the past, and many stores have closed. Catering to the market is the first step for brands to go global. Choosing the brand Blueballa also takes a fancy to the brand's current reputation. Although the brand is not very famous in China, it is known as "affordable luxury underwear" abroad. The reason why this brand is so popular is that it tactfully launched the underwear cooperation with the popular Marisol restricted film fifty shades of grey. After being an instant hit, it won the "British Underwear Award" in 20 15, entered online sales early, and even won the British e-commerce sales champion in 20 17.
Although the large-size models are enabled, the other three models are still small-size models. Since this plus-size model dares to make underwear movies with other small-size models, it can be seen that Ali is confident in his body. However, she said that she was not so confident from the beginning. At first, she will care about her "layers of fat", but gradually she will no longer feel humiliated or ashamed because of her figure. In other words, more people accepted the plus-size model, which made her realize her beauty, become confident and like her figure better.