I think the anchor's approach is completely wrong. In the face of consumers' questions, we should remain calm and polite, actively respond to consumers' questions and explain the reasons for the problems. Using insulting language to respond to consumers will not only damage the brand image, but also make consumers lose trust and have a negative impact on brand reputation. In addition, the anchor represents the image of the brand, and its words and deeds should be consistent with the brand positioning and spread positive energy. When encountering black powder during the live broadcast, the anchor should remain calm and rational, and adopt appropriate strategies to avoid conflicts with black powder, so as to maintain a good atmosphere and brand image in the live broadcast room. At the same time, anchors should constantly improve their emotional intelligence and coping ability to better cope with various emergencies.

When the live broadcast encounters black powder, the anchor can adopt the following strategies:

1. Stay calm: When encountering black powder, the anchor should stay calm, don't be angered by the comments of black powder, and avoid conflicts with black powder.

2. Change the topic: The anchor can try to change the topic and shift his attention from the negative remarks of black powder to other positive aspects, such as product introduction and interactive activities.

3. Humorous response: The anchor can respond to the black powder in a humorous way to ease the embarrassing atmosphere and improve the audience's goodwill.

4. Positive response: The anchor can also respond positively to the question of black powder, convince black powder with facts and reasons, and show his professionalism and sincerity.

5. Ignore the black powder: If the remarks of the black powder do not affect the overall situation, the anchor can choose to ignore the black powder and continue to interact with the normal audience to avoid letting the black powder affect the whole live broadcast atmosphere.

6. Set up a blacklist: For the black powder with bad words and bad influence, the anchor can set up a blacklist and pull it into the blacklist of the live broadcast room to restrict his speech and maintain a good atmosphere in the live broadcast room.