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For the general public, most people only know that luxury goods are ridiculously expensive, but few people pay attention to what kind of crafts and crafts are hidden behind every luxury brand. Since 1984, Chanel has been included in 12 senior handicraft workshops. The close cooperation between these workshops is an important factor of Chanel's core competitiveness, and it is also the reason why Chanel is completely different from ordinary clothing as a luxury.
Desrues Button Shop: Little-known Life.
Desrues Button Shop, founded in 1929, is one of the oldest manual workshops in Paris and the only one. In the past glorious years, we cooperated with jeanne lanvin, Madeleine vionnet and christian dior. After being acquired by Chanel and joining the traditional handicraft alliance, the number of employees of Desreus has increased to 65,438+070. They have excellent skills and operate machines to cast, carve, dye, carve, enamel or polish respected Chanel buttons and jewelry every day.
LEMARIé Feather Decoration Workshop: King of Camellia
Lemarié, founded in 1880, is the only feather workshop preserved in France today. Chanel was registered in 1996. Every petal, branch and leaf is cut, folded and ironed by craftsmen. Of course, the most important job of the feather workshop is to dye and cut ostrich hair, swan hair and peacock hair imported from South Africa on the top of the haute couture dress, and dance with lace, swaying a unique romantic gesture in the March of the model.
Hundred years shoes Massaro
Massaro shoe workshop was merged into Chanel brand in 2002. In the creation of each series, the exquisite skills of shoemaking masters can be compared with Karl? Lagerfeld's ideas complement each other.
LESAGE embroidery workshop weaves a long river of fashion.
Embroidery Workshop was established in 1858, which can be said to be a living embroidery museum with the most complete embroidery technology and storage. An embroidery can be said to condense the essence of history and technology from the aspects of drawing patterns, beading and embroidery. It not only embellishes the elegance of haute couture dresses, but also provides designers with a steady stream of inspiration.
Goossens Gold and Silver Jewelry Store is a fusion of ancient and modern passions.
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Maison Michel, a famous hat-making workshop in Paris, established a reputation at 1936 to make hats for mainstream fashion brands. Now, Maison Michel is a member of Chanel Galaxy family. Fragile straw, short fluff, exquisite silks and satins, velvet and leather, these seemingly incredible exotic materials, have become the top wearable accessories in Michelle's house. Maison Michel has given all possibilities with a rigorous and enthusiastic attitude and relying on his professional skills for a century. "Because no other company is better at combing wool." Because no other company is better at decorating felt or trimming straw hats. "-Carl? Karl lagerfeld's idea of expressing fantastic ideas was realized here.
GUILLET flower shop: the fragrance of exquisite craftsmanship
Founded in 1896, it has always been a family-style "flower decoration" workshop, making flower decorations for theaters and cinemas in the early days. After Chanel took Guillet Flower Workshop under its ownership, it further confirmed the brand's long-term investment in guillet chanel's further art workshops, and promised to cooperate with their development, protect this development, and cooperate with some wonderful craft prospects. Guillet flower shop followed the other six respected workshops, and Guillet 2006 was taken over by Paraffection, a subsidiary of Chanel, which allowed the exquisite craftsmanship to continue.
Montex crochet embroidery workshop: the birth of Chanel high-end cheongsam
Montex Embroidery Workshop was established in 1949, which created various unique "Tibetan embroidery", machine embroidery and needle embroidery techniques. We have been providing exquisite embroidery for high fashion brands such as Chanel, Saint Laurent, Valentino, Givenchy and Celine. Montex embroidery workshop and Carl? Lagerfeld has a long-term and stable cooperation with Chanel's high-end customization and garment series creative studio, and now the alliance with Chanel can be described as natural. 20 1 1, Montex embroidery workshop officially joined Chanel's Paraffection.
Causse glove workshop delivers endless "charm"
What kind of glove manufacturer can get the special favor of the classic brand Chanel? From 1892, Causse, who made a fortune in Milu, France, has such magic. It continues to inherit the top skills of glove making, follows the consistent style of the brand, and designs it as exquisite as jewelry. Polished sheepskin, velvet and lacquer glaze present natural colors similar to python skin, ostrich skin and crocodile skin, with a little metallic texture or other different colors. Accessories, gloves decorated with buttons, chains and zippers, and leather gloves decorated with rivets, buttonholes or nails convey endless charm.
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Lognon pleating studio: pleating expert.
Lognon pleating workshop was established in 1945. It is an expert in pleating with cardboard molds and one of the only remaining traditional pleating workshops in France. Lognon pleating workshop uses pure technology, cardboard mold and steam treatment to make various materials into exquisite pleats.
Act III Tweed House
Tweed is a classic symbol of Chanel brand, while tweed jacket is a classic style on Chanel show. In the 1920s, Ms. coco chanel sought inspiration from men's wear, and for the first time designed and made short coats and jackets with exquisite and reliable tweed fabrics. From 65438 to 0983, after karl lagerfeld took over as the design director of Chanel, tweed was still the main fabric, and surprising ready-made clothes or accessories were designed every season.
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