clothes
1. Intelligence
At the same time as Daphne, this clothing brand was once synonymous with fashion, high quality and high quality. It is also an elite brand. It costs 8 1 1 clothes and 300 yuan for an umbrella.
Recently, ESPRIT announced in official website and Tmall flagship stores that it would completely close its stores on May 3 1. The parent company Esprit Global (HK$ 00330) also recently announced that it would terminate its business in the Mainland and close all 56 retail stores in Asia except Chinese mainland.
2.Etam
30+ sisters used to have Iger's clothes in their closets!
To tell the truth, Iger's cost performance is really outstanding, and his style is comprehensive, crushing today's hm and zara.
But I don't know when, she suddenly disappeared. With the rise of tide culture, people gradually forget this brand that accompanies youth.
3. Benny Road
In 2006, Bo Huang, who spoke Jiaozhou dialect in Crazy Stone, brought goods, which was also a year when Benny Road was in full swing.
At the peak, there were more than 4,000 stores in China, and Andy Lau, Faye Wong and Huang Xiaoming were all invited to speak for them.
In 2008, in order to solve the problem of poor sales and inventory backlog, Benny Road quickly adopted a low-price strategy, but its performance in the market did not improve.
20 16 due to the slow growth of the mainland market and the failure of the stop loss strategy, Deyongjia Group, the parent company of Bannilu, announced that its non-wholly-owned subsidiary Bannilu Group Co., Ltd. sold Shanghai Bannilu Clothing Co., Ltd. to Shanghai Ye Hui Industrial Co., Ltd. for 250 million yuan.
4. Delhui
"Delphi, on my way"
At that time, Jay Chou was still a young man who just started out, and he couldn't sing the lyrics clearly. Becoming the spokesperson of Jinjiang brand, Dehui ushered in a highlight moment.
However, the good times didn't last long, and the product quality problems and financial recklessness made Delphi fall into a hopeless situation.
On the eve of listing in 2007, Delphi was exposed to financial fraud and its first IPO failed;
20 1 1, the sudden death of the founder had a great impact on the company;
In 20 12, Delphi failed to go public again. Factory buildings, land and warehouses were mortgaged, and the company was in debt of 636 million yuan. Even the brand Delhui was sold to Tian Kai Sporting Goods Company.
In 20 15, Delphi closed its stores in a large area, and now it has completely disappeared in the rolling waves of the market, leaving no official website.
Electronic products
No industry is more intensive than losing brands in the electronic circle.
1. bully learning machine
In the late 1980s and early 1990s, a series of game consoles and learning machines launched by Little Overlord Company were all the rage, and Jackie Chan's Little Overlord Will Become a Dragon became a household name.
20 19, 10 may 10, due to the shortage of funds, the Xiaobawang game machine project team was dissolved, and the Shanghai branch was also dissolved.
On the other hand, does anyone really learn from bullies?
2. Kodak (brand)
Kodak was born in 1892. By 1996, Kodak had more than140,000 employees with a market value of $28 billion, accounting for 85% of the US camera market.
With the popularity of digital cameras, the film market has shrunk dramatically. In 20 12, Kodak filed for bankruptcy protection, and everyone lamented: "It took Kodak nearly a hundred years from birth to peak, but it took less than 10 years from peak to bottom."
3.BBK repeater
Tears of the times, is there wood?
For English repeater industry, before BBK entered, it could not even be called an industry.
With keen insight, in just three or four years, the total sales volume of BBK has increased dozens of times, and climbed to 8 million units in 2000, but lost to the times.
4. Waveguide mobile phone
Bird phone, fighter in the phone. In that era when mobile phones were not popular, Bird mobile phones had just been on the market for one year, with an annual sales volume of 700,000, and it took five years to sit on the throne of the annual sales champion of domestic mobile phones.
In 2007, the performance of Bird mobile phone declined, and since then, it has embarked on a road of no return and finally became a slogan.
Snacks and drinks
1. Taizi milk
It's another brand that looks like a long time ago, but it just disappeared for a few years.
Prince's milk once occupied the leading position in China's lactic acid bacteria beverage industry, while Nicholas Tse, as the spokesperson, is still hot and tender.
On July 20 10, Taizi Milk declared bankruptcy, which was allegedly forced by the break of the group's capital chain in the process of excessive expansion, leading to the collapse of the whole group.
2. rude
Speaking of Robust, this brand is from 1980s, but it is a brand that competes with Wahaha and Nongfu Spring.
However, in 20001year, He Boquan, the head of Robust, sold Robust to Danone Group, a foreign-funded enterprise, for US$ 2.38 billion, and disappeared from the scene. Just a copy of a little nurse. Everyone knows the face of foreign businessmen ~ ~
3. Homosexuality
I don't remember what it's like to be queer, but I remember the advertisement of Coco Love.
Coca-Cola Company launched "Queer" fruit juice beverage on 1997. It was only a few months after its launch, and "QOO" spread all over the country, and its popularity and reputation became an instant hit.
Because the product positioning coincides with the later Minute Maid, it is gradually replaced and belongs to the brand that voluntarily withdraws from the market.
4. Gao Legao
Actually, it's an advertisement made by a dog ~
The aristocratic drink when I was a child seems to be gone when I grow up-it's too expensive! Taobao is on sale now. In addition to chocolate Gao Legao, there is also the delicious curly heart, which makes consumers die for Gao Legao.
Fried treasure still loves malt extract more, hahahaha!
There are too many old brands that have closed down, and the little nurses in the cosmetics industry can chat with Fried Bao for a day and a night!
Compared with these brands that failed to survive, other old brands not only survived, but even revived in the second spring, such as-
Tong Ren Tang!
Don't praise Tongrentang Cafe too much recently!
Keep up with the trend of the times, stay young and never satisfy the status quo, and the brand can go on for a long time.