Radio and Television Bureaus of all provinces, autonomous regions and municipalities directly under the Central Government, Culture, Sports, Radio, Film and Television Tourism Bureau of Xinjiang Production and Construction Corps, General Office of China Central Radio and Television Station, Film Channel Program Center and China Education Television Station:
Recently, it has been discovered that some "beauty loan" advertisements attract young people with low interest or even interest-free, and induce advanced consumption and ultra-high consumption, which are suspected of false propaganda, deception and misleading consumers, causing adverse effects. To this end, the State Administration of Radio, Film and Television has decided that from now on, all radio and television and online audio-visual institutions and platforms will stop broadcasting "Beauty Loan" and similar advertisements.
All radio, television and network audio-visual institutions and platforms should attach great importance to it, strengthen the "four consciousnesses", strengthen the "four self-confidences", achieve the "two maintenances", strictly implement the ideological work responsibility system and the requirements that advertisements should also be oriented, and pay close attention to organizing verification and cleaning up to ensure that the above requirements are implemented, safeguard the interests of the people and create a good communication environment.
All localities and units are requested to report the verification and clean-up to the Media Department of SARFT before 10+05.
There are many traps in problem advertisements.
"9 yuan is the only way to get rid of acne and freckle", "the experience price of hair removal 1 yuan" and "free eyebrow planting" ... similar beauty advertisements have long been common on video platforms and social media. But there are many traps behind low-priced or free gimmicks.
In August this year, consumers were attracted by Leitern's low-priced acne advertisement and were recommended to make a 6,888 yuan acne package when they arrived at the store. "They first promised that they could refund it at any time if it was invalid for one month, and told them that they could pay in installments, only a few hundred yuan a month. At that time, I thought it was quite cost-effective, so I promised to do it. "
Tian Tian said that when she was told in the experience project that installment payment needed to download a software called "installment payment", after repeatedly confirming whether she got a negative answer from the loan software, she agreed that the staff would use the mobile phone to operate the payment process.
"Go home and check and find that this software is a loan software. I am very confused, carrying online loans. I want to terminate the contract, but the other party said that I should be investigated for legal responsibility. "
There are not a few consumers like Tian Tian who are deceived by "beauty loans" because of the low price temptation. Beijing business today reporter today searched 748 related complaints on the black cat complaint platform with "American loan" as the key word, and most of the deceived consumers were students.
"Many platforms are very willing to lend money to students for medical beauty. Because students lack social experience and financial knowledge, they are easily tempted by low-interest and zero-interest propaganda. Interest on loans for students who can find information about Xue Xin. Com is basically the highest. Students can't afford to pay back the money. They can find parents and schools and can't run. " Someone familiar with the matter broke the news.
The above content refers to the perspective of Qingtong-SARFT: stop broadcasting "Beauty Loan" and similar advertisements.