The business card copy is divided into two parts, one is the theme copy, and the other is the auxiliary explanation copy. Subject words generally refer to the name and work unit of the business card holder. The auxiliary explanation copy includes the title, communication method and unit address of the business card holder. Whether it is the theme copy or the auxiliary explanation copy, it must obey the overall composition.

■ Head to head. The opening words of each line or paragraph are arranged in the first box of the same line, and there are no spaces at the beginning of each line and paragraph. ?

■ Qi Wei. The last word of each line or paragraph is arranged in the last cell of the same line, followed by the same word.

■ Virtual reality. Because of the different positions of characters in business cards, the design methods should be different. We can consider solid and hollow, stroke thickness, font size and color contrast to emphasize the primary and secondary relationship. ?

■ Before and after. Different colors are used between the theme and auxiliary text of the business card, which makes the text far and near clear under the influence of color and enriches the picture level.

■ Center. According to the needs of theme and design, the scheme of business cards is based on the center of the picture and arranged up and down or left and right in turn according to the hierarchy. ?

■ subdivision. Mainly considering the needs of composition, the theme is separated from the auxiliary text with colors and lines, which is easy to understand and clear at a glance. ? Combining and arranging the characters on business cards in various ways will form colorful visual effects.

The above contents are answered by Zhonghui Design, a professional business card design company, hoping to help everyone.