Company Profile: ★ The main business of Kweichow Moutai Co., Ltd. is the production and sales of Moutai and its series of wines. 195 1 year, Renhuai Maotai Distillery, a monopoly company in Guizhou Province, was formally established. 1955, the local state-owned Maotai Distillery was renamed Kweichow Moutai Distillery. 1999, Guizhou Moutai co., ltd was established. 200 1, the company is listed on the Shanghai Stock Exchange. In 2022, Maotai officially launched the e-commerce platform I Maotai, and the company ranked 29 1 among the top 2000 global enterprises in 2022.
Commercial license plate
★ In the first three quarters of 2022, the company achieved an operating income of 89.786 billion yuan, a year-on-year increase of 65,438+06.52%. The net profit returned to the mother was 44.4 billion yuan, a year-on-year increase of 19. 14%.
★ The company's income mainly comes from alcoholic products, including 74.4 billion yuan from Moutai and 65.438+0.254 billion yuan from other alcoholic products. From the perspective of sales channels, wholesale agency channels account for 63%. Because of the launch of I Maotai Channel, the proportion of direct sales increased this year.
Product introduction
The income sources of Kweichow Moutai are mainly Moutai and series of wines. In the first half of 2022, the output of Moutai base liquor was 42,500 tons, and the output of series base liquor was 1.7 million tons. Among Moutai, Tian Fei Maotai, a 53-degree Maotai-flavor liquor, is the most famous, with an annual output of about 50,000 tons. Because the price of Moutai is too high, in this context, a series of more affordable wines came into being.
The first is moutai prince wine, which was born in 1999. It is also a 53-degree Maotai-flavor liquor, but the difference from Tian Fei Maotai lies in the different raw materials and production technology, which is simpler. In addition, Maotai Yingbin Liquor, Han Sauce Liquor and Maotai 1935 are all 53-degree Maotai-flavor liquors, but their prices and brand power are far from those of Tian Fei Maotai.
★ Maotai is irreplaceable mainly because of its unique geographical protection, unrepeatable microbial colonies, unique brewing technology and long-term storage of base wine resources. For example, Tian Fei Maotai needs to be stored for more than 5 years, but the storage time of welcome wine is about one or two years.
Core executives
Ding Xiongjun: 1974 Born, Han nationality, graduate degree, Doctor of Science, currently member of the Party Committee, secretary, director and chairman of Kweichow Moutai Distillery (Group) Co., Ltd. in China. He used to be deputy secretary-general of Guizhou provincial government, member of the party group of the general office, deputy director of the office of the leading group for comprehensive deepening reform of Guizhou provincial party Committee, member of the Standing Committee of Bijie Municipal Committee of Guizhou Province and deputy mayor. Party Secretary and Director of Guizhou Energy Bureau.
Li: 1964, born, graduate degree, certified public accountant, certified tax accountant, certified asset appraiser, and national enterprise legal adviser. He is currently the deputy secretary, vice chairman, director and general manager of the Party Committee of China Kweichow Moutai Distillery (Group) Co., Ltd., and the director and acting general manager of Kweichow Moutai Co., Ltd. He used to be a member of the party group and chief accountant of Guizhou Reservoir and Ecological Immigration Bureau. Member and deputy director of the party group of Guizhou Reservoir and Ecological Immigration Bureau, and director of the second board of directors of Guizhou Maotai Liquor Co., Ltd.
Ownership structure: ★ The ownership structure of the company is clear, the largest shareholder is China Kweichow Moutai Distillery (Group) Co., Ltd., and the actual controller is Guizhou SASAC.
financial target
★ The company's revenue has been growing steadily in recent years, mainly due to the increase in product sales.
★ The gross profit margin of the company remains at a high level of over 965,438+0%, which is an ultra-high gross profit business with strong independent pricing ability, and the gross profit of Moutai reaches 94%.
★ In the first three quarters of 2022, the company's debt ratio was 13.85%, and its debt was low.
★ The company's operating cash flow continued to rise, and declined to some extent in 2022, because the deposits of financial subsidiaries in the central bank increased.
Industry trend
★ The concentration of liquor industry continued to increase by 202 1 year, the total production and sales of liquor industry tended to be stable, and the quality and efficiency improved steadily, mainly showing the following development trends. First, the development of the industry has further improved quality and efficiency. In 20021year, liquor enterprises above designated size realized operating income of 603.348 billion yuan, up by 18.6% year-on-year, and realized total profit of17065438+94 million yuan, up by 32.95% year-on-year. The high-quality development of the industry has achieved remarkable results. Second, industrial concentration has been further improved. The market share of the industry continues to be concentrated in advantageous brands, advantageous production capacity and advantageous production areas. The structural growth model will exist for a long time. Third, the consumption structure has been further upgraded, and the per capita disposable income has continued to increase. The consumption demand of high-quality liquor will drive the development of high-quality and high-priced liquor.
Future development
★ Production quality: continuously improve the production management system integrating production command, technical guidance, quality management and service guarantee, and steadily promote the whole chain production tasks such as brewing, koji making, storage and packaging. In the first half of 2022, the output of Moutai base liquor was 42,500 tons, and the output of series base liquor was 1.70 tons.
★ Marketing
The digital marketing platform of "My Maotai" was officially launched, which opened up new channels for consumers to buy the company's products fairly, faithfully and conveniently. Successfully developed Maotai ice cream.
★ Project construction
The first-phase project of Tanchang Packaging Logistics Park and Maotai-flavor liquor Xishui Tongminba has completed the bidding procedures for survey and design, and the 30,000-ton Maotai-flavor liquor series project has been promoted in an orderly manner. Seven China 15 wine warehouses have been completed, and the rest are planned to be completed by the end of the year.
★ Deepen reform
Promote the reform of marketing system as a whole and optimize the layout of marketing network. Focusing on basic research and applied research, we will steadily promote the scientific and technological innovation research projects planned for the next decade.
★ Safety and environmental protection
Firmly grasp the three-year special rectification action of safety production and the opportunity of "cracking down on illegal publications", pay close attention to key elements such as "fire, electricity, land, housing, water and vehicles", strengthen the construction of safety production standardization system, and comprehensively improve the ability of safety risk identification and grading management and control.
★ knowledge refining
Maotai-flavor liquor: Maotai-flavor liquor, the main raw materials are sorghum, wheat and water, and the typical representative is Maotai liquor. In addition, there are Langjiu and Xijiu.
Base wine: refers to base wine, also known as semi-finished wine or puree wine. The base wine has not been blended and is often stored for more than one year.
Pit: that is, the pool for brewing wine. The longer the pit age, the more kinds and quantities of microorganisms, and the higher the quality of liquor. The unique pit is also irreplaceable by liquor companies.
Sorghum: a kind of crop, mainly used for brewing wine, but also edible.
Wheat: One of the three major cereals, the caryopsis of wheat is also one of the staple foods of human beings. After wheat is ground into flour, it can be made into various kinds of pasta, which can be used to make wine after fermentation.
A Maotai: the marketing APP officially launched by Maotai. By the end of June 5438+February 2022, the number of registered people had exceeded 30 million. In the first three quarters of 2022, the liquor revenue of Maotai Company through I Maotai has reached 8.462 billion yuan.
Maotai Town: Maotai Town, renhuai city, Zunyi City is the origin of Moutai, which can only be produced in Maotai Town.
Maotai ice cream: It is an ice cream jointly produced by Maotai and Mengniu in 2022. There is a faint maotai flavor, but also a sauce and frankincense.