In recent years, it is nothing new for stars to create their own brands. Among them, there are many successful cases in which sideline business is booming and word-of-mouth and traffic are both collected. However, for various reasons, many people have both fame and fortune and even ruined their popularity. Nana Ou-yang rollover belongs to the latter.

When a star runs his own brand, he needs to deeply realize that at this time, fans have another identity, that is, consumers. We should give them enough sincerity to the initial audience and care about what they are thinking and what they need, instead of blindly eating the bonus of "star effect" and "consuming fans" and treating fans as the big losers who pay for their selfish business dreams.

Stars should not use the "star effect" as a tool to circle money. "Consumer fans" may win temporary benefits, but it is definitely not the foundation and long-term solution. Sinking down to polish the works and forming positive two-way incentives with fans is the way to be a red man in this industry.