The number of employees in the real estate industry is also increasing, reaching 2937379 in 20 19. So many people have poured into this industry, mainly because the real estate industry is indeed more expensive than other industries. According to the data released in May, 20021National Bureau of Statistics 19, in 2020, the average wage of employees of real estate enterprises above designated size in China was 80,523 yuan, ranking tenth in the 16 industry.
Of course, this is the average data. In fact, it is really generous to have a certain scale of housing enterprises to give money. Some housing enterprises even offer a monthly salary of more than 20,000 yuan to recruit graduate students. In the past, there were often rumors in this industry that "the year-end bonus was several hundred million" and "two million can't dig a vice president", so no matter how hard and tired, young people rushed into the real estate industry.
However, the golden period has passed, and 202 1 seems to be the turning point of the property market. The overall market is not good, housing enterprises have a hard time, and related employees have also ushered in a turning point in their careers.
The property market is changing, and the performance of housing enterprises is declining.
By July, 20021year, after intensive policy control, house prices were indeed controlled to a certain extent. According to the data released by the National Bureau of Statistics, the growth rate of new houses in 70 cities in July was only 0.3%, and the growth rate was already falling. The number of falling cities reached 16, and the number of rising cities was the lowest since 202 1.
Even if the house price can't continue to rise, it's hard to sell the house. According to the data released by Ke Rui, in August of 20021year, the transaction area of commercial housing in 29 monitored cities mainly declined, with a year-on-year decrease of 22% and a quarter-on-quarter decrease of 10%. Both of these situations prove that the property market is changing now, which is not a good thing for housing enterprises.
According to the ranking of the top housing enterprises in June 5438+0-August 100 released by Ke Rui, the monthly performance of the top housing enterprises in June 2026 5438+0 August 100 decreased by 20.7% year-on-year, 10.7% quarter-on-quarter, and 26 of them decreased by more than 30%. The market of the whole industry is getting worse and worse, and housing enterprises are having a hard time, so many housing enterprises are "slimming".
Has the tide of real estate resignation come?
The "big slimming" of housing enterprises may have originated in 2020. At that time, there were rumors that many housing enterprises had laid off employees, and even 25,000 people in Country Garden were transferred. Although Country Garden later clarified that layoffs were rumors, it also caused anxiety among employees.
It was not until 202 1 that the layoffs of housing enterprises really came in large areas. According to statistics, the total number of employees in Vanke peaked at 6.5438+0.3 million, but it has dropped by 20% in the past year. By the end of June, the total number of employees was 6.5438+0.058 million. Not only Vanke, but also other real estate enterprises such as Hejing Taifu, R&F and Taihe. The number of employees decreased by more than 30% within one year.
Even if they are not laid off, the wages of those who stay in housing enterprises will be affected. According to Kerry's statistics, the salary growth rate of 80 listed real estate enterprises has narrowed for three consecutive years. Even for executives, the salary has dropped by 5% year-on-year.
With the increase of layoffs and salary cuts, many people feel that there is no hope for promotion and salary increase in this industry and have no expectations for the real estate industry. They left their jobs and changed careers, even though their wages dropped by hundreds of thousands. Not only ordinary employees, but also senior executives have left in large numbers, and the tide of industry turnover has formed.
Real estate agents are also leaving in large numbers.
In fact, not only employees in the new housing market are leaving in large numbers, but also real estate agents selling second-hand houses are leaving in large numbers.
The key reason is that second-hand houses are not easy to sell. First of all, many places are implementing the second-hand housing guidance price system. On February 8, 20021year, Shenzhen took the lead in limiting the profit margin of second-hand housing with the guiding price system of second-hand housing. Subsequently, Ningbo, Chengdu, Xi, Shanghai and other cities also introduced the second-hand housing guidance price system.
Then the second-hand housing mortgage stopped. From June, 20021,many cities suspended second-hand housing loans. At present, this situation has not stopped. According to Zhongxin Jingwei, the queuing time for second-hand housing mortgage applications in some first-tier cities has been scheduled for 2022. In addition, mortgage interest rates in many cities have also risen. For example, the mortgage interest rate for second homes in Shanghai has been raised from 5.25% to 5.7%.
So the current situation is that not only can real estate agents not sell houses at will, but profits are also decreasing. Even if people want to buy a second-hand house, they may not be able to buy it. As a result, real estate agents in some cities have also experienced a wave of resignation. For example, a large number of intermediary stores in Shenzhen have closed down.
To sum up, we can find that the real estate industry is no longer an industry that can rely on profiteering, which also shows that the state's regulation effect is still great. Only by removing the aura of this industry and letting the whole industry calm down, can house prices be better lowered. This is the expectation of the country and the love of people without houses.