If you are a novice, avoid some keywords, such as big talk, hot search words, mobile phone case, wallet case and purse case.

Because big words are expensive, the budget is not cost-effective. Because the keywords are inaccurate, the conversion rate will decrease and the traffic will become garbage.

I would rather have fewer people watching and fewer people buying than many people watching and fewer people buying. Don't be too obsessed with the flow, because the conversion rate is the most important.

2. Don't be too long tail, between long tail and hot search.

After all, the search volume of words that are too long tail is small. In the case of increasingly mature advertising, try to choose words between long tail and hot search to ensure the accuracy of traffic while improving the display.

3. The greater the accumulation of advertisements, the greater the weight, and slowly use hot words.

When advertisements accumulate more and more, the weight is getting bigger and bigger, we should learn to use hot words slowly. Automatic (automatic word selection) and manual (manual word selection) are combined. "Automatic" (automatic word selection) is a broad point, and the cities that are slightly involved will arrive. And "manual" (manual word selection) is aimed at hot search words with high conversion rate, focusing on attacks.

After reading the brief introduction of the appeal, if you still don't know how to choose Amazon ppc advertising keywords, you can also choose some third-party tools to help you solve this problem.

The keyword function of ppc, the assistant of cool bird seller, went online, and since then everyone has a basis for choosing words. One-click mining ppc advertising keywords, providing different matching methods of keywords for bidding. With the powerful data support of Purple Bird Data Cube, the troubles of sellers in word selection and grouping can be easily solved.