I. Facebook promotion plan 1. Before registering a safe and stable Facebook account for all kinds of Facebook promotion, registering a safe and stable account is the basis for follow-up actions. A stable account can reduce the risk probability. Remember to set more security settings so that you can get your account back if you encounter problems. 2. Enriching the Facebook page can publish more photos of scenes such as storefronts and employees' work, thus enriching the content of the Facebook page and enhancing the sense of reality and trust. 3. Keep the Facebook homepage active, ensure the posting frequency at least once a week, and ensure the content quality. The published content can be related information of enterprises, products and services, or you can choose to publish some valuable content to the audience, such as industry news, policy information, market dynamics and so on. 4. Use data to understand the audience. Use audience data collection tools to understand the preferences of people who like and browse Facebook's homepage. According to these data, the audience can be grouped, and in the subsequent content release, information related to the audience can be added in a targeted manner to gain the attention of these potential consumers. 5, release page access * * * Enjoy active release page access * * *, so that more people can share information, spread it more widely and expand coverage. 6. Keep close contact with the community. Don't just publish enterprise information and industry news. You can also add some local festivals or regional news posts appropriately to keep close contact with the community and keep users concerned. 7. Publishing and sharing activities can make use of the "event" function of Facebook, and the press conference can get better actual output effect in large promotion activities. Second, how should facebook advertising materials be optimized? The quality of facebook advertising material will directly affect the click-through rate, conversion rate, interaction rate and so on, so advertising material is particularly important, so how should Facebook advertising material be optimized? Now that you know how to optimize Facebook advertising materials, you need to know what forms of advertising materials are available. Facebook advertising materials include single screen, multi-screen carousel, video advertising and other forms. No matter what kind of advertisement is used to play, the optimization method is similar. What can be optimized? 1, pictures in the choice of material, need to find attractive material content and need to be as close as possible to the product content. In the initial stage of advertising, it is necessary to test the placement of different pictures. After continuous testing, the best picture is selected according to the data for release, and it needs to be updated continuously in the later period to avoid the visual fatigue of the audience. 2, the text in the text editing needs to ensure that the audience can have a sense of substitution and inflammatory text language information is the best. 3. Creativity in advertising design needs to be developed from multiple angles. It can focus on product-related and real content and highlight the key content that needs to be expressed as much as possible. However, due to the large coverage of advertising space released by Facebook ads, targeted design is needed in the design of Facebook ads. When you find that the material is insufficient, you need to update it regularly, but remember not to be too frequent. 4. Budget When the background data shows that there are materials with low click-through rate, high cost and no conversion, it is necessary to stop advertising in time and use these budgets for materials with good results. Facebook advertisers want to achieve the highest product revenue through the least advertising costs, so as to obtain the best conversion effect, then they need to optimize the advertising materials.