Flyknit sports bra
Sports bra is a very important and indispensable sportswear for women during sports. Nike Innovation Team put forward a set of solutions according to women's various performances during sports and their different needs for sports bras. Considering the advantages of Nike Flyknit technology, that is, it can accurately locate which areas need more or less support or ventilation while shaping, this production technology is undoubtedly the key to changing the rules of Nike sports bra. Since then, Flyknit is not only an upper, but also a sports bra.
In order to decide how to give full play to this technology in high-performance equipment, engineers and designers have made painstaking efforts and conducted more than 600 hours of rigorous quantitative biological tests, including capturing dynamic information and drawing multi-data maps, digitally scanning the body and evaluating areas related to high fever, sweating and exercise. Designers refer to these data maps of human body regions to decide which weave and which material to use.
Although the "body map" is not new to Nike, it is the first time that the Nike team has applied it to manufacturing sports bra products. Designers should not only refer to a certain data map (which is a common design method for most products), but also refer to the chess data map-corresponding to the perspiration area, ventilation area and support area of the body respectively, so as to determine the design weaving of Flyknit. Finally, this sports bra uses super soft nylon spandex yarn, and two single-layer decorative pieces are stitched together by seamless technology. This sewing process can achieve the effects of fitting (the cups are separated on both sides) and tightening (firmly fixing the chest) at the same time, providing ideal shaping, support and comfort performance, without additional components such as steel brackets, chest pads, fixing devices and rubber bands.
Nike FE/NOM FLYKNIT bra is a new generation of sports bra. The application of Nike Flyknit technology in sports bra is exciting, which opens the door to cross-border equipment innovation. This is not only a small sports bra, but also breaks the obstacles that women face in sports and life. Nike FE/NOM Flyknit Bra highly supports sports bras and is recommended for women with C-DD cups. Suitable for high-intensity sports such as running, high-intensity interval sports and dancing. It was launched in Nike North America on July 12. Meanwhile, other Nike sports bra series products in the new season have been sold in stores in Nike.com and around the world.
Nike brand introduction
Nike was officially named 1978. It has surpassed the leading brands Adidas, Puma and Reebok, and is known as "the most successful consumer goods company newly established in the world in the past 20 years". The profit of Nike increased from13 million in 1985 to about 400 million in 1994, and the global turnover of Nike 1994 reached nearly 4.8 billion. In America, as many as 70% teenagers dream of owning a pair of Nike shoes. "Nike" brand has many marketing inspirations worth digging. A prominent aspect of Nike's marketing mystery is its marketing communication. 1994, the advertising cost of "Nike" was $280 million, which was about19 of Procter & Gamble's advertising cost. However, Nike's creative and charming marketing communication has won consumers for "Nike" and made "Nike" a goddess of victory in the market (Nike's original meaning is "the goddess of victory in ancient Greece"). Combined with the first-hand information in English, this paper analyzes the success of Nike's marketing communication in detail: how to expand the mass market of ordinary consumers from the athlete's special shoes market; How to strengthen communication by using "deviant" advertisements; How to build brand loyalty through idolatry; How to use animation and computer games to approach young children consumers; How to deepen self-psychological cognition and value to win over female consumers?
How to choose a sports bra?
1, the size of the cup.
MM with A cup and B cup can be used in most sports bras. MM above C cup should choose supportive products, which will protect the chest more.
2. Exercise intensity.
Different exercise intensities have different effects on the body. The more intense the exercise, the greater the damage to the chest, and the higher the requirements for corsets.
For example, hiking, brisk walking, yoga and other sports are less intense; Golf, spinning bike, etc. Both are medium; Running is a high level, whether it's jogging or running fast.
Low: hiking, yoga, pilates, rock climbing (this should be controversial, but I don't have a deeper understanding), road cycling.
China people: skiing, golf, skating, spinning, brisk walking, tennis, badminton, table tennis, etc.
G: Running (whether long-distance running, sprinting, jogging or running) is a high-impact sport! ), horse riding, basketball and volleyball, mountain riding (mainly downhill or complicated bumpy roads), aerobics (the kind in general fitness clubs, as for the national X set of broadcast gymnastics, forget it).