As a copywriter, the following are my feelings after these two cycling lessons.
This reminds me of the classes in the university. Different teachers have different presentation effects. Some teachers' teaching methods are particularly popular. Many students who come here have inquired about the class time and classroom in advance. The classroom was full of people. They came to the front row early to grab seats and called on their classmates to help them occupy seats. However, some teachers teach by the book. There are very few students in the front row of the classroom. When I go down, I suddenly remember that my home is the classmate in the back row.
The same is true of the two coaches reflected in the cycling class. There are only a few people in the bicycle room during the class of the female coach. In another chubby male coaching course, 20 minutes in advance, the students were already packed, and those fitness members who came a little late had to leave with a sigh. What is the magic that attracts members so much?
Curious, experienced it once. In the so-called spinning course, the coach leads the rider to do the front movements, and the following members complete each group of movements according to the music rhythm.
First, analyze the same part. The teaching time is the same, and the music and lighting are basically the same, which is in line with the atmosphere of spinning. The whole process: starting, entering the state, advancing, sprinting, relaxing and stretching are all included.
Let's focus on the differences and express my admiration for this fat coach. More importantly, as a copywriter dog, I compare the pros and cons of copywriting.
Although the process is the same, the female coach is not focused in class, and the members basically follow her. Although the female coach has her own passion, the passion of the members cannot be driven and she is not sure about the rhythm. Sometimes members themselves don't know which course stage they have reached, and they may be exhausted at the beginning.
Coach Xiao Pang tells everyone what we need to do at this stage and what effect we want to achieve before each piece of music starts, and everyone slowly enters the state with the rhythm.
Comments: A good copywriter will clearly know what he wants to express and what users need, and achieve different goals according to different copywriters.
For members, coaches play the biggest driving role. The sense of substitution of sports passion is different, which is also the biggest difference after two classes. You might think that rotation is brought in by the rhythm of music. Of course, there is no denying that music is only one aspect, on the other hand, it depends on the teaching coach's own control ability.
Imagine that now you are a member riding a spinning bike below. A coach will shout to you as an instructor: Go on! Come on! Speed up! Keep up with the rhythm! Adjust your breath and relax!
Comments: As a personal experience, I have always felt that riding a spinning bike is a very tiring job, and I will stick to it by my own perseverance in the end. This kind of copy is very similar to posters, and it feels the same. The user doesn't know what this will bring him. Dull copywriting is often not attractive, and users feel nothing.
The fat coach will tell you in passionate language: sweat is pouring out and fat is burning! Let's exhale together and release all our stress and fatigue! Enjoy the feeling of sweating and feel the graceful changes of your body!
Comments: Although the words are exaggerated, the effect has been achieved. Everyone knows that they are really tired at present, but the coach's words have emphasized the purpose of our fitness and hit the pain point directly. I come to the gym to lose weight, release stress and change my figure. This is the copy, find the pain point, drive the user's mood, and put the words in the user's heart.
People are: you, me and him. How should we use these people? Coach Xiao pang explained the use of person for us in this class, so as to feel the language charm of coach Xiao pang.
Primary stage: "We dance together", "We are carefree" and "We dance to the rhythm of music". Did you find it? Use the word "we" more at the beginning, it tells us what to do and starts the warm-up session with relaxed language, so that everyone will not fall into a state of fatigue from the beginning.
Advanced sprint stage: "Your sweat is dripping and your figure is changing", "Maybe you can't breathe now, but your motor cells can't stop it". After using "you", this feeling is even stronger. Although you are particularly tired at this stage, with this encouragement, you suddenly have motivation.
The final stage: "They cast envious eyes on you", "They say that people who love sports are not bad luck" and "They say that people who love sports are the most beautiful". After saying so many encouraging words before, I finally praised you from the perspective of others, because the fat coach grasped the characteristic that we always care about the feelings of others. After listening to these words, you have fallen in love with this course, which is probably the charm of copywriting.
Is this course worth it? Although the two coaches have basically the same set of movements and training process. But if you had to choose, which one would you choose? Or, to put it another way, in these dozens of minutes, I will keep telling you words of encouragement and praise. Would you like to? Would you like to tell you the movement rhythm in the process of fitness with the charm of language?
Let's analyze the needs of gym members. It is precisely because of the need of fitness that they come to fitness. They spend money to learn fitness and want their coaches to change them. They are not good enough, but they have a heart to be good and are eager to change themselves through fitness. This is an important demand point. So these members need to encourage them, and they are more eager to be cared for.