The name of Nissan brand is actually very old-fashioned. Turn it over and see, it is actually a domestic brand car in Japan. Although the name is old-fashioned, Nissan's history is extraordinary.
Nissan was founded in 1933 and entered the automobile industry in the same year as Toyota. It is considered as the earliest automobile company in Japan.
Now, Nissan's products and services are all over the world 160 countries and regions, and in recent years, it has alternately occupied the position of the second child in Japan with Honda. Therefore, since it can occupy the top 3 position in the Japanese automobile industry, Nissan must be a bit genuine.
Nissan was quite obsessed with technology for a while. In the 1990s, it put forward a plan of 90 1, the name of which was rather rude.
In fact, it means that Nissan will become the world's number one technology leader and build the world's number one car in the 1990s.
This is how the famous GT-R was born.
At that time, Nissan was ambitious and put all its money into the 90 1 plan. Of course, this plan has indeed produced many advanced technologies and excellent models.
For example, the famous Nissan GT-R is equipped with ATTESA E-TS, which is a four-wheel drive system with electronic torque distribution.
There is also the famous RB26DETT twin-turbo engine, which, just like people, has a big heart and good legs and feet, and it is difficult to run slowly.
Won the championship in succession and won the title of "Japanese God of War"
Later, at JTCC Japan Touring Car Championship, this GT-R completed 29 entries and won the championship 29 times. At this time, the name of "Japanese God of War" came.
In terms of civilian use, there are also many. What is the same crown (parameter | picture), the seventh and eighth generation duke, and the protagonist model of the famous Japanese racing cartoon "Bay Shore" are all this.
Be in crisis because of 90 1 plan.
But it's also because of this. For the 90 1 plan, Nissan gave everything it had, which actually put Nissan in crisis.
The third oil crisis affected Nissan.
Another important thing happened in the world in the 1990s. What was it called? Gulf War. Then the third oil crisis broke out because of this.
In about three months, just three months, crude oil soared from $0/4 per barrel to $40, which was several times.
Think about it, now that we are in China, we start swearing when we increase a few cents, which has doubled.
Japan's Ministry of Transport requires restrictions on automobile power.
Not only the oil crisis, but also the Ministry of Transport of Japan, members of JAMA, Japan Automobile Industry Association, are required to "independently" supervise automobile power in the context of the sharp increase in domestic traffic deaths.
After that, all car companies must respond one after another and limit the power of the engine to less than 280 horses.
As a result, these performance cars with limited power in Japan are not as fun as before.
Coupled with the oil crisis and the shortcomings of oil consumption, it has been magnified several times. The original "hmm" is one foot, and three yuan is not bad, but it is missing after all. Now, it hurts a little, 60 yuan.
Consumers are more willing to buy fuel-efficient shopping carts.
At that time, this kind of consumer's enthusiasm for these models was, of course, overwhelmed by the "crowding out" at once. Save some money for dinner. Well, there is no money. If you want a bike, walk to work.
In this context, what everyone wants is a large-space, fuel-efficient and durable grocery truck, rather than something so powerful with high technology content, strong power and explosive explosions.
Nissan suffered a lot, spent so much effort and money to develop many powerful things and models, and no one bought them at once, which was terrible.
The management made a series of wrong decisions, which aggravated Nissan's losses. Nissan is on the verge of bankruptcy, and banks and governments seeking help can't save Nissan. Therefore, Nissan, which was once very strong and wanted to be the world's number one, had to consider "selling itself".
My initial partner was Ford, but Ford said that I just bought Mazda shares and saved Mazda's life. I'm not interested in Japanese brands for the time being, and I have no spare money myself.
Then go to DaimlerChrysler. Because the two sides can't talk properly, you despise me and I despise you. It's over.
Finally I found Renault and finally "sold" myself. But Renault saved Nissan, which belongs to the snake swallowing elephant.
Renault is also very concerned about Nissan's projects, and put Carlos Ghosn in charge of Nissan's reform. Who's carlos ghosn? He is a Frenchman of Lebanese descent.
He is a very powerful business genius. When Michelin was dying of the second oil crisis, it was this guy who enlivened it. In the industry, he is known as the "cost black boy", which is a cost killer.
Under his leadership, Nissan drastically reduced its bloated supplier system from 65,438+0,300 parts suppliers to only 600 in an instant.
Those suppliers who charge high prices and obviously kill Nissan as a pig don't want it. In three years, the procurement cost has dropped by 20%, which is very fierce.
Within three years, Nissan laid off 265,438+0,000 employees, closed five large factories and cut sales and management costs by 20%.
Successful slimming, suddenly from a fat spare tire, became a hero in Shuai Shuai.
After Nissan turned a profit, it had the money to buy a 0/5% stake in Renault/KLOC.
In order to thank Ghosn for saving Nissan, Emperor Akihito of Japan specially awarded him a blue ribbon.
Ghosn himself became the CEO of Renault and Nissan because of his excellent ability, and became the real helm of this major league.
Up to now, after the acquisition of Mitsubishi's automobile department, Renault-Nissan-Mitsubishi alliance.
20 17, 106 1 10,000 vehicles, this sales volume is very fierce. Nissan overtook Volkswagen and killed GM. Without looking at you, it became the largest automobile alliance in the world, and Nissan was finally saved.